Sony Retinal Projection Camera Kit For Low Vision Announced

Sony Cyber-shot DSC-HX99:
B&H Photo / Amazon / Adorama

Released a retinal projection camera kit that meets the creative motivation of people with low vision *1
Sony’s imaging technology supports “With My Eyes,” a project that transforms “difficult to see” into “visible.”

Sony has developed a combination of the digital still camera Cyber-shot® “DSC-HX99” and the viewfinder “RETISSA NEOVIEWER” *2 , which applies the laser retinal projection technology of QD Laser Co., Ltd. (QD Laser). , the retinal projection camera kit “DSC-HX99 RNV kit” will be released in limited quantities.
The launch of this product is a new initiative in “With My Eyes,” a project developed by QD Laser, in which our company participates as a major supporting company, to change “difficult to see” to “visible” for people with low vision.

Product namerelease dateSony store sales price
Retinal projection camera kit “DSC-HX99 RNV kit”March 24th109,800 yen (tax included)

Due to the characteristics of this product, it can only be purchased by those who have experienced the “DSC-HX99 RNV kit” at Sony’s directly managed stores after March 24 (Friday), the release date. As a general rule, one unit can be purchased per person. Click here for details .

The “DSC-HX99 RNV kit” uses a laser retinal projection method that is not easily affected by the focus adjustment ability of the eye, so even those who have difficulty seeing the images they want to shoot with conventional viewfinders and screens can enjoy the scenery captured by the camera. Images can be projected onto the retina to capture photos and videos *3 .
Aiming to be close to and support the creativity of all creators, Sony will provide people with low vision the opportunity to demonstrate their creativity through this product, and deliver the joy of shooting and the joy of expression.
In addition, with the aim of having more people use this product, we have been able to offer it at this price by bearing some of the costs. In addition, we plan to collaborate with schools for the blind, special support schools, and organizations that support people with low vision in Japan and the United States, and also plan to donate this product.

Sony’s purpose is to fill the world with excitement through the power of creativity and technology, and we are promoting the creation of products and services that emphasize inclusive design that embraces diverse users.
Towards an inclusive future, we aim to create a world where everyone can be themselves and share their excitement. Read More »

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Sony FE 50mm f/1.4 GM Preorders Started


Sony FE 50mm f/1.4 GM:
 B&H Photo / Amazon / Adorama

The new Sony Sony FE 50mm f/1.4 GM adds yet another great fast 50mm to the E-mount family and it can now be preordered from B&H Photo and Adorama.

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Sony FE 50mm f/1.4 GM Announced

Sony FE 50mm f/1.4 GM: B&H Photo / Amazon / Adorama

Reviews / Hands-on / Previews / etc…

  • thephoblographer – SONY’S MOST FASCINATING LENS YET: SONY 50MM F1.4 G MASTER REVIEW
  • photographyblog – Sony FE 50mm F1.4 GM Review
  • digitalcameraworld – Sony FE 50mm f/1.4 GM review
  • photolari – Sony 50mm f1.4 GM – Field Test and Comparison with the Sigma 50mm f1.4 Art
  • lesnumeriques – Sony FE 50mm F1.4 GM review: sharpness and compactness; the essential optics of Sony hybrids

Videos

Sony Videos

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Additional Samyang AF 75mm f/1.8 Leaked

The Samyang AF 75mm f/1.8 isn’t the most exciting lens coming, but we now have more photos from weibo and its compact size might be compelling to some.

[Samyang Fuji X-mount automatic head 75mm F1.8 AF will be released soon] Samyang SAMYANG will release the Fuji X-mount 75mm F1.8 AF lens, which is equivalent to about 112.5mm, filter interface 62mm, and the closest focusing distance is 0.69m. The main feature is light and portable, and the weight is expected to be around 230g. The current price of E port is 2149 yuan.

  • 62mm filter
  • 0.69m close focusing distance
  • around 230g
  • X and E mount
  • Full Frame equivalent 112.5mm
  • $312.91 USD

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Sony Savings Sunday


Tamron 17-28mm f/2.8 Di III RXD FE Save $100:
B&H Photo /  Amazon / Adorama
Tamron 20mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama

Voigtlander Heliar-Hyper Wide 10mm f/5.6 ASPH (Save $250):
B&H Photo / Amazon / Adorama
Voigtlander Super Wide-Heliar 15mm f/4.5 ASPH III (Save $100):
B&H Photo / Amazon / Adorama
Voigtlander 21mm f/1.4 FE (Save $300):
B&H Photo / Amazon / Adorama
Voigtlander Color-Skopar 21mm f/3.5 ASPH (Save $100):
B&H Photo / Amazon / Adorama
Voigtlander Nokton 35mm f/1.4 FE (Save $200):
B&H Photo / Amazon / Adorama
Voigtlander Nokton 40mm f/1.2 FE (Save $350):
B&H Photo / Amazon / Adorama
Voigtlander Nokton 50mm f/1.2 FE (Save $200):
B&H Photo / Amazon / Adorama
Voigtlander APO-LANTHAR 35mm f/2 (Save $200):
B&H Photo / Amazon / Adorama
Voigtlander MACRO APO-LANTHAR 65mm f/2 ASPH (Save $150):
B&H Photo / Amazon / Adorama
Voigtlander MACRO APO-LANTHAR 110mm f/2.5 (Save $200):
B&H Photo / Amazon / Adorama

Sirui Anamorphic 1.33x E-Mount Lens Kit (24, 35, and 50mm) Save $400

SLR Magic MicroPrime Cine 21, 35, 50, 75mm Full Frame Lens Kit Save $600

Rokinon 24, 35, 50, 85mm T1.5 Cine DS Save $770

Rokinon 16, 35, 50, 85mm Cine DS Lens Bundle Save $600

SLR Magic MicroPrime Cine 12, 18, 35, and 50mm Super 35/FF Lens Kit Save $800

Other Deals
Memory Card Savings
Power Banks

Battery Banks
Anker PowerCore Speed 20000 PD
PowerCore+26800 PD
other more affordable options

New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple iMac Pro: B&H Photo / Adorama
New Apple MBP: B&H Photo / Adorama
New Apple M1: B&H Photo / Amazon / Adorama
MacBook Pro (Savings still available): B&H Photo

Limited-time iPad Pro Savings
iPad Pro Bundles: B&H Photo

Software Deals
Luminar Neo & Luminar AI & Luminar 4 & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2023
Photolemur
Picktorial
TopazLabs
Capture One

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The Meike MK-EFTE-B/C EF/EF-S Adapter Is Now Available On Amazon


The Meike MK-EFTE-B/C EF/EF-S Adapters were first announced here back in October. Now both adapters are available on Amazon.

These adapters are functionally the same, with one having drop-in filters and the other not having the option.

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