Sony Photography News and Rumors

Richard Wong had the opportunity to interview Mr. Li the founder of TTArtisan. During the interview he talks about two new AF lenses the TTArtisan AF 35mm f/1.8 and TTArtisan AF 55mm f/1.8 in addition to teasing a future TTArtisan camera. There is a summary of the interview below or you can watch the subtitled interview above:

• TTArtisan is still very small with only 50 employees at this time
• 1/3^rd of the company does R&D so about 15 people
• They have experts in optics, assembly, electronics, software, etc…
• Photography is art so TTArtisan tries to establish its own character to set itself apart from others
•  TTArtisan differentiates itself from others with image rendering and aesthetic design
• Something TTArtisan should have a consistent design for all its lenses, but they believe it is better to consider the pros and cons of different designs for different series of lenses
• Each series of lenses has its own character.
• Mr. Li would like to improve and update some of TTArtisan’s older products
• TTArtisan wants to release unique lenses like the 100mm f/2.8 bubble bokeh lens
• TTArtisan is doing research into making a camera and we will get more info next year
• It takes about 15 months on average to make a new lens
• If a lens design goes smoothly it could be as quickly as 12 months, but if there is trouble it could take 2 years
• Traditional double gauss or sonar lens designs are pretty quick to design
• If you use more than one aspherical lens element then design and prototyping takes a lot longer
• If it is an AF lens then they need to spend a lot of time testing the compatibility
• TTArtisan tries to make lenses that users request, but a 50mm f/0.95 AF lens isn’t feasible based on their studies
• Mr. Li likes landscapes and street shooting
• Can’t pick a product he is most proud of but will likely have one next year and it is not a lens
• Mr. Li is excited about 360 cameras and VR because he likes VR but it isn’t easy to create content for it
• They will make AF m43 lenses
• TTArtisan already released the TTArtisan AF 27mm f/2.8 for X-mount and in the future, they will release a TTArtisan AF 35mm f/1.8 standard prime and TTArtisan AF 55mm f/1.8 for portraiture.
• TTArtisan will consider a 135mm f/2 equivalent lens
• TTArtisan already has an APS-C 27mm f/2.8 and Full Frame 32mm f/2.8 AF lenses for Z mount and there are more to come
• They will consider joining the L-mount alliance
• Mr Li thinks there aren’t AF fish eye lenses because it is hard to make a good one and manual focus is faster than auto with a fish eye since 1m out is in focus

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