The Viltrox 27mm f/1.2 Pro was listed on Amazon in August, but it is now finally available on Amazon. It was announced and released first on X-mount and by all accounts, it is a great lens. This lens became available in the west on the down low so don’t miss out.
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HVL-F60RM2 main unit software update Ver. 2.00
By using a camera equipped with a global shutter image sensor, you can synchronize the flash and take pictures over the entire shutter speed range of the camera. This enables more efficient flash exposure than traditional high-speed synchro photography (HSS).
HVL-F46RM main unit software update Ver. 2.00
By using a camera equipped with a global shutter image sensor, you can synchronize the flash and take pictures over the entire shutter speed range of the camera. This enables more efficient flash exposure than traditional high-speed synchro photography (HSS).
Sony a9III: B&H Photo / Amazon / Adorama
Sony HVL-F60RM2: B&H Photo / Amazon / Adorama
Sony HVL-F46RM: B&H Photo / Amazon / Adorama
Map Camera released their sales ranking for December and Fujifilm is back in the running, but Sony hung 4 of the top 10 spots. You can see the rankings below along with Map Camera’s translated takes.
Map Camera’s Take
“SONY α7C II” ranked first for two consecutive months. Just like last time, it is far behind second place and below, which shows how popular it is.
In the “Map Camera 2023 Sales Ranking”, it was ranked 6th after α7IV. It was released on October 13th, so it reached this ranking in just two months.
Last time, I introduced it as likely to become Sony’s standard model to replace the α7IV. I’m actually curious as to how it will be separated from the α7IV.
When we checked with store staff, it seems that those who choose the α7C II value its compactness most.
In addition, considering the ongoing cashback campaign (until January 10, 2024), the price is lower, but the AF performance has been greatly improved by the AI processing unit, which is not present in the α7IV. It is said that it is.On the other hand, those who choose the α7IV seem to place emphasis on good body balance when wearing a larger lens.
The vertical grip is also a major factor in choosing this lens for those who frequently use large-diameter lenses or telephoto lenses.In 7th place is “SONY α7RV”. Sony also has four other models in the ranking this time, including the 9th place “α7IV” and the 10th place “α6700.” We are proud of our stable strength as a manufacturer.
First of all, α7RV. The cashback of 50,000 yen even for the body alone is a big attraction.
It seems that there were many people who took advantage of the bonus and paid a slightly larger amount and later decided to purchase the product with the money back.On the other hand, I didn’t feel the cashback campaign had much of an effect on the α7IV.
This time, the number of sales exceeded that of used items.
This is probably due to the fact that even with cash back, the price difference between used and second-hand items has widened, and the fact that used items come with great deals at year-end events are likely to be the main reasons.
The campaign ended on January 10, 2024, so we will likely see more and more people purchasing used items in the future.Sony has a strong image of full-size machines, and the α6700 has arrived as a much-anticipated APS-C machine.
However, things seem to be slowing down at this point.
In order to maintain the ranking in 2024, we need one more push.
| New digital camera December ranking | |||
| First place | SONY | α7C II | mirrorless single lens camera |
| 2nd place | Nikon | Z f | mirrorless single lens camera |
| 3rd place | RICOH | GR IIIx | compact digital camera |
| 4th | Nikon | Z8 | mirrorless single lens camera |
| 5th place | Canon | EOS R6 Mark II | mirrorless single lens camera |
| 6th place | FUJIFILM | X-T5 | mirrorless single lens camera |
| 7th place | SONY | α7RV | mirrorless single lens camera |
| 8th place | OM SYSTEM | OM-1 | mirrorless single lens camera |
| 9th place | SONY | α7IV | mirrorless single lens camera |
| 10th place | SONY | α6700 | mirrorless single lens camera |
For those wondering Map Camera is kind of the B&H Photo of Asia and it represents a large portion of Asian camera sales.
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via Map Camera, FujiAddict
Lexar announced the first CFexpress™ 4.0 Type A Card at CES this year under their Diamond and Gold labels. They should be should be great for cameras like the Sony a9III. You can read the press release below and Lexar cards can be found on Lexar’s Amazon store.
Products to Include Cutting-Edge CFexpress Cards, Next-Gen Performance SSDs, Blazing-Fast Memory Modules, and More
Featured Products
San Jose, CA, USA, January 4, 2024—Lexar, a leading global brand of flash memory solutions, is excited to reveal its product lineup to be showcased at this year’s CES in Las Vegas, Nevada. With products ranging from its tried-and-true professional photography and videography portfolio to its robust gaming line-up and portable storage, the breadth of Lexar products will be on display.
Lexar will be showcasing its cutting-edge Professional CFexpress 4.0 Type B Card DIAMOND Series which leverages the latest PCIe Gen 4 for the powerful performance and accelerated post-production efficiencies that professionals demand—a blistering-fast max. read speed of 3600MB/s and max. write of 3300MB/s.1 For Type-A gear users, Lexar will show the Professional CFexpress 4.0 Type A Card GOLD Series. It also utilizes PCIe Gen 4 technology and is the world’s fastest CFexpress Type A card with max. read speeds of 1800MB/s and max. write speeds of 1650MB/s.1 The Professional GOLD microSD UHS-II Card will also be displayed. Recommended by GoPro for use with their action cameras, it delivers max. read speeds of 280MB/s and max. write speeds of 180MB/s1 and comes in capacities up to 256GB.
On the gaming side, Lexar will reveal the Professional NM1090 M.2 PCIe Gen 5 NVMe SSD with Heatsink. Featuring PCIe Gen 5 performance with max. read speeds of 12,000MB/s and max. write speeds of 11,000MB/s,1 it is nearly twice as fast as PCIe Gen 4.2 Lexar will also show the award-winning NM800 PRO M.2 2280 NVMe SSD and its newest iteration of the NM800 PRO which includes an integrated heatsink, with capacities up to 8TB. The PLAY M.2 2230 PCIe 4.0 SSD packs big performance into a small form factor that is perfect for handheld gaming consoles and M.2 2230 compatible laptops. It delivers max. read speeds of 5200MB/s and max. write speeds of 4700MB/s,1 and leverages SLC dynamic cache to keep load times and downloads fast. Lexar will also show its blazing-fast gaming DRAM, ARES RGB DDR5, which clocks in at 8400MT/s and with timing as low as CL40.
For the portable storage, Lexar will showcase its unparalleled Portable SSD lineup including ARMOR 700 and SL500, both deliver excellent durability and reliability. The Armor 700 Portable SSD, ranging from 1TB to 4TB, combines IP66 water and dust resistance with a rugged design capable of withstanding a 3-meter drop. The SL500 portable SSD, powered by Silicon Motion Technology portable SSD controllers, with speeds up to 2000MB/s read and 1800MB/s 1write. Its sleek aluminum design offers easy portability, while its wide compatibility makes it suitable for mobile devices, laptops, cameras, Xbox, PlayStation, and more. It especially supports 4K 60FPS ProRes Apple Log video recording on the iPhone 15 Pro and iPhone 15 Pro Max.
CFexpress Type A cards
Lexar 320GB Professional CFexpress Type A
Lexar 160GB Professional CFexpress Type A
Sony 320GB CFexpress Type A TOUGH
Sony 160GB CFexpress Type A TOUGH
Sony 80GB CFexpress Type A TOUGH
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Photorumors came across the first Godox V1 Pro photos from its registration in Japan a few days ago. There should be an official announcement soon.
The Godox V1 is also discounted in advance of the Godox V1 Pro
Godox V1: B&H Photo / Amazon / Adorama
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via Photorumors, FujiAddict
Pictured above the Viltrox AF40mm f/2.5 FE will be launched for E-mount first after the Spring Festival in 2024. The compact/lightweight lens will also come to Fujifilm X Mount and Nikon Z mount later.
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VILTROX 85mm f/1.8 II: B&H Photo / Amazon
Viltrox AF 75mm f/1.2 Pro: B&H Photo / Amazon
VILTROX 56mm f/1.4: B&H Photo / Amazon
VILTROX 33mm f/1.4: B&H Photo / Amazon
VILTROX 23mm f/1.4: B&H Photo / Amazon
VILTROX 16mm f/1.8: B&H Photo / Amazon
VILTROX 13mm f/1.4: B&H Photo / Amazon
Viltrox 50mm f/1.8: B&H Photo / Amazon
Viltrox 35mm f/1.8: B&H Photo / Amazon
Viltrox 24mm f/1.8: B&H Photo / Amazon
via weibo