Category Archives: Press releases

How Trump’s Tariffs Could Impact the Camera Industry—Separating Fact from Clickbait

Before addressing the details, let me clearly state that I strongly oppose exploiting global disruptions to drive profits, especially within photography media. While we are a small business and genuinely appreciate it when our readers click affiliate links, using fear tactics to prompt premature camera purchases is unethical. Unfortunately, some larger competitors are currently employing […]

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BCN: Sony on Top

  According to BCN, one of Japan’s largest sales trackers, Sony is currently the overall market leader, with 29.7% of sales followed by Canon with 26.3%. The Sony ZV-E10II was also knocked out of the top sales spot by the Canon EOS R50, which became the top seller. In January 2025, Sony led the market […]

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Sony Electronics Enhances Creators’ Cloud with Addition of Direct Transfers to Google Drive or Adobe Lightroom

Sony Electronics Enhances Creators’ Cloud with Addition of Direct Transfers to Google Drive or Adobe Lightroom Sony Electronics Inc. has made updates to its Creators’ Cloud platform, enhancing the Creators’ App1 to streamline content management for creators with new automated cloud transfer options. Based on feedback from the creative community, this latest update simplifies workflows by […]

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Yodobashi 2024 Sales Rankings Put Sony a7CII on Top

Yodobashi released its top sellers for 2024 and Sony came out on top. Sony α7C II Body Sony α7C II Zoom Lens Kit Canon EOS R50 Double Zoom Kit Canon EOS R6 Mark II Body Nikon Z8 Body Sony A7 IV Canon EOS R10 RF-S18-150 IS STM Lens Kit Canon EOS R5 Body Nikon Zfc […]

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Sony Group Announces $5 Million Donation to Support Southern California Wildfire Emergency Relief and Rebuilding Efforts

Sony Group Announces $5 Million Donation to Support Southern California Wildfire Emergency Relief and Rebuilding Efforts Tokyo, Japan – Sony Group Corporation (“Sony”) today announced it would donate $5 million to support emergency relief and rebuilding efforts related to the ongoing wildfires in Southern California. Sony’s donation is planned to be allocated to relief organizations […]

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Sony Announced A 394 FPS Global Shutter Sensor

Sony Semiconductor Solutions to Release an Industrial CMOS Image Sensor with Global Shutter for High-Speed Processing and High Pixel Count Offering an Expanded, High-Precision Product Lineup Supporting Faster Recognition and Inspection Atsugi, Japan — Sony Semiconductor Solutions Corporation (SSS) today announced the upcoming release of the IMX925 stacked CMOS image sensor with back-illuminated pixel structure […]

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