Author Archives: Louis Ferreira

Sony Announces Development of New G Master™ 400mm F2.8 Super-Telephoto Full-Frame E-mount Lens

Sony Announces Development of New G Master™ 400mm F2.8 Super-Telephoto Full-Frame E-mount Lens Launching in Summer 2018 NEW YORK, Oct. 25, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced the development of the long-awaited FE 400mm F2.8 GM OSS Super-Telephoto lens, with a target […]

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Under An Arctic Sky Filmed On Sony a7SII

https://youtu.be/zU2IHXm_vx8 Chris Burkard and crew compiled a pretty amazing video called Under An Arctic Sky, which is available on iTunes using the Sony a7SII. The film, which is about finding the perfect surf is Island includes a lot of beautiful footage, which could only be captured with the low light abilities of the Sony a7SII. Amazingly the 5 a7SII […]

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Sigma Officially Announces Development Of 16mm f/1.4 DC DN Contemporary Mirrorless Lens

Sigma officially announced the new 16mm f/1.4 DC DN Contemporary mirrorless lens for Sony E-mount. The release date and price are TBD. The lens hood will be an accessory that must be purchased separately (LH716-01). Sigma is also planning to release another middle telephoto lens for Sony E-mount in the future: Press release: Development of SIGMA 16mm […]

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Lensrentals: Sony Is Now A More Popular Rental Brand Than Nikon Increasing 22%, While Canon And Nikon Decreased 8% And 10%

Lensrentals gave FStoppers some insight into their 2017 rental request and the results are quite surprising. Canon is still the number one system by far, followed by… Sony, which has surpassed Nikon. Specifically: “Sony is now a more popular rental brand than Nikon.” “Canon lenses were far and away the most popular, taking up 9 of […]

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Sigma 16mm F1.4 DC DN Contemporary Coming Soon

First images of the Sigma 16mm F1.4 DC DN coming soon for Sony E-mount leaked from nokishita.

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Focus-Numerique Sony Interview Coverage

Sony continues to claim A-mount isn’t dead in their interview with Focus-Numerique, but it sure would be nice to see a new lens or a second lower level body than the a99II if that were the case. What follows is some key points from their interview: We will continue to develop A-mount cameras and lenses (first […]

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