Phototrend interviewed Sony’s Senior Manager in charge of ILC product planning Yu Takae at CP+ 2023. You can find the untranslated interview here or read the translated excerpts below:
- The Sony a7 launched 10 years ago
- Sony now has a full lens lineup and they are working on second-generation mirrorless lenses now
- Sony plans to continue to lead this industry in full-frame mirrorless cameras
- Sony believes APS-C cameras are best for different applications than full frame
- Japanese photographers have gotten more into video in recent years probably due to the ZV line
- Sony doesn’t focus on how long between cameras as much as exceeding our customers expectations
- Many photographers are now shooting wide with the a7RV and then cropping
- Sony uses AI AF to track more than just the eye now, so the camera can now recognize the torso, position of the human head, etc…
- Sony’s creators’ cloud uses AI that pairs with the camera’s AI also which is great because the cloud doesn’t have hardware limitations like cameras do
- Sony designs its camera for photographers and the Sony a9 was designed to support demanding event photographers
- Sony left the traditional 24-70mm design when launching the 20-70mm g/4 G because there is a lot of demand for wide-angle photography now
- Sony aims to make affordable and expensive lenses
- Sony releases a mark II lens when they can improve AF and image quality and due to the rise of video Sony now tries to control focus breathing
- To reduce weight and improve performance new technologies must be created
- Sony thinks combining the ZV and RX series of cameras will make many customers happy
- Cant say much about the RX1 line
- Yu Takae’s favorite combo is the Sony a7SIII with 50mm f/1.2 G and the 12-24mm f/4 G is his favorite zoom
Sony A1: B&H Photo / Amazon / Moment / Adorama
Sony a7RV:B&H Photo / Amazon / Moment / Adorama
Sony FE 50mm f/1.2 GM: Moment / B&H Photo / Amazon / Adorama
Sony FE 12-24mm f/4 G: B&H Photo / Amazon / Adorama
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