Sony Announcement Event Coming January 26th at 10AM EST

By Louis Ferreira | Published: January 21, 2021

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Sony is teasing an announcement on January 26th at 10 AM EST, which might be the event for the new professional camera we leaked here, which others called bullshit on until later “confirming” the reporting was accurate. So be sure to join us on January 26th at 10 AM EST for the liveblog:

In Q1 2021 Sony will launch a new top of the line camera with the following specifications:

Bigger and truly pro body

9.44M dots EVF

Newly developed sensor

8K video recording with no overheating

Dual card slots

New menu systems from A7S3

IBIS with Steady shot active mode

Everything about this camera is new

Price $5,999

We could also hear about the Sony a7IV which was also leaked here which was later expanded on here

First Rumors: Sony a7 IV will be launch sometime in 2021 (probably Q3) with the following specifications:

Slight bigger and more comfortable body than A7III

3.68M dot EVF

1.44M dot LCD

Newly developed 30 MP sensor

4K 60p with no overheating

Dual SD and CFexpress Type A card slots

New menu system from A7S3

5-axis in-body stabilization with Steady shot active mode

Price $2,499

Second Rumor: Sony a7 IV possible specifications:

Camera type: Full-frame mirrorless

Sensor: Full-frame 30Mp BSI CMOS

Processing engine: Bionz XR

Sensitivity: ISO 50-204,800

Autofocus system: Hybrid with 693 phase detection points and 425 contrast detection points, Real Time Eye AF (Human and Animal for stills and video)

Stabilisation: 5-axis IBIS and digital, up to 5.5EV shutter speed compensation

Video resolution: 4K at up 60fps and 1080p at 240fps, 10-bit and 4:2:2 colour over HDMI

Gamut: S-Log2 and S-Log3, S-Gamut3.Cine and S-Gamut3

Still File formats: Raw, JPG, HEIF

Screen: 3-inch 1,440,000-dot vari-angle touchscreen

Viewfinder: 0.5-inch OLED with 3.69million dots

Maximum continuous shooting rate: 10fps with mechanical or electronic shutter

Storage: Dual: SD/SDHC/SDXC (UHS-II) and CFexpress Type A

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