Sony RX1 Replacement Teased by Zeiss?

The Zeiss China Weixin account has a teaser that looks like a new camera. As Photorumors points out the rumors of a Zeiss camera aren’t new, but this is the first time we have seen compelling evidence that it is coming.

The text says something like:

“For those who understand our tradition, they understand our tough quality requirements. You should be aware that how much experience and technology we put into each lens.

For that, Zeiss wins the trust of millions of photographers worldwide.

As it turns out, the photography world and us still miss something.


It’s time for more Zeiss.
It’s time to welcome a new milestone of Zeiss photography.

Text after the poster:


Mystery veil will be open soon
Before that
Can you guess what is the BRAND NEW PRODUCT based on the picture?
Tell us what you guess
We will choose ten people who respond correctly in random on September 27
And send you a small gift
Let’s imagine together”

If it is a camera body than it’s most likely an RX1 replacement, but it could be a new rangefinder style digital camera too with an M-mount. Either way, it’s highly likely that Sony played a big part in designing this camera and if it is an RX1 replacement it might make the price easier to accept. What do you think?

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