Sony Kenji Tanaka Interview: Sony a7SIII Coming This Summer! 4k/60P, 10-bit 4:2:2, RAW Video, and More?


DPR interviewed Kenji Tanaka from Sony about the affect COVID-19 is having on Sony and when the a7SIII is coming. Below is a summary of the interview:

  • COVID-19 has had an impact on production, and on procurement of supplies, but manufacturing in China and Thailand has helped.
  • COVID-19 should have a little long-term impact on production and logistics, but it might cause demand to decrease faster.
  • There is still strong demands for the Sony a7III and a7RIV
  • Demand is recovering in most regions already
  • Full-frame video is a big growing opportunity
  • The content creator market is growing rapidly so ZV1 has sold well even with COVID-19
  • Demand for products like the ZV1 is increasing
  • The Sony a7SII successor is coming later this summer the Sony a7sIII
  • The Sony a7SIII will be completely new
  • S from the S line originally stood for sensitivity but now it will stand for supreme thanks to the big pixels that many professionals and high-end users will like
  • People want 4k/60p and 10-bit 4:2:2 in the a7SIII
  • Sony is also working hard to deliver RAW video
  • Technology and innovation are Sony’s strengths
  • Sony continues developing products for consumers and not to compete with others they want their customers to say wow!
  • More cameras will have stacked sensors in the future
  • AF will get better with increased detection speed and accuracy for photo and video
  • AI is very, very important for the future
  • Sony is working on AI technology for the future and autofocus actuators for lenses
  • In ten to fifty years computational photography will likely do a lot of the things that traditional lenses do now
  • In the next 5 years, glass will still be superior to computational photography
  • Lenses can still evolve a lot
  • Unsure if cameras will act more like smartphones in the future or if smartphones will act more like cameras

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via DPR

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