PT: Sigma Interview at Salon de la Photo 2024 – Atypical Lens Design, Record Sales, Canon RF Mount, Camera Company Talk, Hybrid Shooters, and More

By Louis Ferreira | Published: October 22, 2024


French photography site Phototrend published its interview with Managing Director Foucauld Prové from Sigma at the Salon de la Photo 2024 show which you can read in French here and check out a translated summary of it below:

  • Sigma has launched some great lenses in 2024 including the Sigma 24-70mm f/2.8 DG DN Art II and the unique Sigma 28-45mm f/1.8 DG DN Art
  • Sigma just presented a Cine AF lens at IBC 2024
  • The Sigma 18-50mm F2.8 DC DN and Sigma 10-18mm f/2.8 DC DN Contemporary for RF mount in September
  • Canon RF mount is slowly allowing third parties to produce AF lenses
  • Sigma has more APS-C lenses coming to RF mount including the 16mm, 23mm, 30mm, and 56mm f/1.4 lenses in January
  • Sigma RF lenses have done well because there aren’t a lot of great APS-C lenses for RF mount
  • Sigma 24-70mm f/2.8 DG DN Art II sales have been strong so Sigma is pleased
  • Sigma 28-45mm f/1.8 DG DN Art has been well received but it is a very high-end product
  • Sigma 28-105mm f/2.8 DG DN Art has been received surprisingly well with many wedding and concert photographers finding it is the only lens they need
  • Sigma wants to support hybrid shooters including follow-focus systems
  • Sigam is an independent company and the CEO isn’t focused on high-volume production lenses so need determines what they build more than market size
  • The Sigma 14mm f/1.4 DG DN Art and Sigma 15mm f/1.4 Diagonal Fisheye are examples of lenses that are very niche, but Sigma made them anyways
  • There is growing demand for the Sigma 14mm f/1.4 DG DN Art and Sigma 15mm f/1.4 Diagonal Fisheye for Milkyway photography
  • The Sigma 500mm f/5.6 DG DN OS Sports was developed to demonstrate Sigma’s technological prowess by creating a light, sharp, compact telephoto lens
  •  Sigma has many telephoto lenses for sports and wildlife and has been developing lenses for these tasks for over 15 years
  • Sigma was founded by an engineer and the majority of employees are engineers so they could do anything including a Sigma 100-300mm f/2.8, which wouldn’t be much different than the Sigma 120-300mm f/2.8 DG OS HSM.
  • Canon and Sigma developed similar 28-105mm and 24-105mm f/2.8 lenses simply because they both identified a need around the same time, but they didn’t copy each other because lens design takes a very long time
  • Post COVID has been very positive for Sigma because people changed their spending habits and there has been a surge in YouTubers, vloggers, streamers in general
  • Sigma has had its best years in history over the last three years globally and the future is looking good too
  • E-mount has the strongest demand and demand for RF mount is growing quickly
  • France has the most L-mount bodies in the world proportionally thanks to strong Panasonic sales
  • Canon is the largest overall, but Sony has made phenomenal progress and Nikon is still huge like Canon if you consider the entire market
  • When you get into market segments Sony surpasses Nikon and Fujifilm has a strong showing too when considering their hybrid bodies and instant cameras with gigantic turnover, which makes it almost the size of Canon
  • Sigma has brought up Nikon because as of now Nikon seems to be in a small high-end niche market
  • Sony is bigger than Nikon largely because they have camera options for everyone including APS-C
  • If Sigma launched a Contemporary 70-200mm it would likely be a Sigma 70-200mm f/4 DC DN Contemporary, but Sigma isn’t convinced that a more compact lightweight 70-200mm f/4 would sell well
  • Sigma could also launch a Sigma 70-300mm that is ultra-high quality and compact
  • Sigma covers the traditional 14-24mm, 16-28mm, 24-70mm, 28-70mm, 70-200mm lenses, but also wants to offer more atypical products

Sigma 14mm f/1.4 DG DN Art:
B&H Photo / Amazon / Adorama
Sigma 15mm f/1.4 DG DN Diagonal Fisheye Art:
B&H Photo / Amazon / Adorama
Sigma 17mm F4 DG DN | Contemporary:
B&H Photo / Amazon / Adorama
Sigma 23mm F1.4 DC DN | Contemporary:
B&H Photo / Amazon / Adorama
Sigma 24mm f/1.4 DG DN Art:
B&H Photo / Amazon / Adorama
Sigma 35mm F/1.4 DG DN Art:
B&H Photo / Amazon / Adorama
Sigma 50mm f/1.2 DG DN Art:
B&H Photo / Amazon / Adorama
Sigma 56mm f/1.4 DC DN:
B&H Photo / Amazon / Adorama
Sigma 85mm f/1.4 DG DN Art:
B&H Photo / Amazon / Adorama
Sigma 500mm f/5.6 DG DN OS Sports:
B&H Photo / Amazon / Adorama
Sigma 10-18mm f/2.8 DC DN Contemporary:
B&H Photo / Amazon / Adorama
Sigma 14-24mm f/2.8 DG DN Art:
B&H Photo / Amazon / Adorama
Sigma 16-28mm f/2.8 DG DN:
B&H Photo / Amazon / Adorama
Sigma 18-50mm F2.8 DC DN:
B&H Photo / Amazon / Adorama
Sigma 24-70mm f/2.8 DG DN Art II:
B&H Photo / Amazon / Moment / Adorama
Sigma 28-45mm f/1.8 DG DN Art:
B&H Photo / Amazon / Adorama
Sigma 28-105mm f/2.8 ART:
B&H Photo / Amazon / Adorama
Sigma 70-200mm f/2.8 DG DN OS Sports:
B&H Photo / Amazon / Adorama
Sigma 100-400mm f/5-6.3 DG DN OS:
B&H Photo / Amazon / Adorama

Sigma lenses can be found at Amazon and B&H Photo

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Sirui Teased It’s First Full Frame Aurora AF f/1.4 Lens

By Louis Ferreira | Published: October 21, 2024


SIRUI teased its new Full Frame autofocus f/1.4 lens on weibo which will certainly come to Sony FE mount. I hope they release something unique because there are already tons of 50mm f/1.4 and 85mm f/1.4 AF lenses for E-mount. They also make some great anamorphic lenses.

SIRUI lenses can be found on Amazon and B&H Photo.

via Photorumors

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Techart LM-EA9 Mark II Released

By Louis Ferreira | Published: October 20, 2024


The Techart LM-EA9 Mark II is now available on Amazon or directly. You can read about how it has been improved below:

  • 📷【Techart】The 2nd generation{Leica M to Sony E adapter}! LM-EA9 version, (used on Sony E-Mount Series Cameras) ; Redesigned Multi-motor drive, focus more quietly and quickly; Inner cavity flocking rejects stray light, Better light absorbing design; lens bayonet and body are made of brass, back cover and front cover are made of alloy
  • 📷【AF Function】Multi-motor drive, greatly improves the motor efficiency, power model and power distribution. These improvements first improve the space efficiency of the adapter ring, make a more natural ring structure possible, focus more quietly and quickly, and reduce the wear of the drive unit.
  • 📷【Fast PDAF】This adapter can only use on the camera which is Phase Detection Auto Focus PDAF at present. So for Sony, you can only use on A9 A9II A7IV A7RIV A7RIII A7III
  • 📷【Technical Specifications】Adapter net weight: 133g; The size of the bayonet adapter: 68mm in diameter and 18mm in height. back cover size: diameter 68*12mm. Compatible with lenses: a full range of Leica M, Zeiss M. Voigtlander M-mount lenses, and M-mount lenses via adapters or re-mounts
  • 📷【Firmware Upgrade】 Through the specially designed bottom cover electronic contact points, the progress of the software upgrade, constantly gaining higher performance. A great smart adapter….

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LT: Tamron 35-150mm f/2-2.8 Di III VXD Review – A Unique Lens

By Louis Ferreira | Published: October 19, 2024


Tamron 35-150mm f/2-2.8 Di III VXD:
B&H Photo / Amazon / Adorama

Lenstips published its full review of the excellent Tamron 35-150mm f/2-2.8 Di III VXD which you can read in full here or check out the excerpt below:

Pros:

  • unique parameters,
  • very good image quality in the frame centre across the whole focal range,
  • good image quality on the edge of the APS-C sensor,
  • negligible longitudinal chromatic aberration,
  • good control of lateral chromatic aberration,
  • moderate distortion on the APS-C sensor,
  • low astigmatism,
  • decent coma correction,
  • silent, accurate, and quite fast autofocus,
  • slight vignetting on the APS-C sensor,
  • negligible focus breathing.

Cons:

  • too weak image quality on the edge of full frame at the minimum focal length,
  • too high pincushion distortion at the longer end of the focal spectrum,
  • distinct vignetting on full frame,
  • some problems with spherical aberration,
  • problems with a stronger stopping down of the aperture.

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Rokinon Remaster Slim 3 Lens System •21mm •28mm •32mm Preorders Started

By Louis Ferreira | Published: October 18, 2024


Rokinon Remaster Slim 3 Lens System: B&H Photo

Introducing Rokinon’s Remaster Slim—the ultimate lens for photographers who want versatility without the bulk. Inspired by classic point-and-shoot cameras, this compact lens offers the flexibility of three focal lengths—21mm F3.5, 28mm F3.5, and 32mm F2.8—all in one lightweight system.

With its modular design and magnetic bayonet mount, switching focal lengths is fast and easy. Weighing just 2.35 oz and only 19.5mm thick, it’s small enough to fit in your pocket, making it perfect for capturing moments on the go.

Don’t be fooled by its size. Inside, the Remaster Slim houses advanced optical construction with 7 elements in 6 groups, including PMo, ED, and HR glass, ensuring sharpness and clarity. With 7 aperture blades, it delivers creative control in any scenario. The STM motor provides fast autofocus, while the AF/MF switch offers precision when needed, making this lens a professional performer for both full-frame and APS-C cameras.

Say goodbye to bulky gear—capture any moment with the Remaster Slim.


Compact & Lightweight
One Remaster Slim lens and base module weighs 40% less than other Pancake Lens. Despite its small size, it houses an STM (Linear Stepping Motor) that provides fast, responsive, and precise auto-focus.

Ultra Slim Design
With a 19.5mm ultra-thin profile, this system is highly portable and convenient. Its compact and light-weight design ensures that high-quality gear is always within easy reach when capturing spontaneous moments.

Everyday Photography Essential
Compatible with full-frame Sony E-mount mirrorless cameras, the Remaster Slim also offers a standard focal length when shooting in APS-C mode, making it a versatile choice for any type of photography.

User-Friendly Function
The AF/MF switch on the RS AF Module allows you to alternate between auto-focus and manual focus modes, and also includes a compact focusing ring for precise adjustments. With a built-in USB-C port, firmware updates are quick and simple, always keeping your lens up to date.

ONE MODULE, THREE FOCAL LENGTHS
The Remaster Slim’s innovative modular design seamlessly blends creativity and functionality. This system allows users to switch between three focal lengths (21mm, 28mm, and 32mm) with a single base module to easily capture the best angle of view. Inspired by classic film cameras, it re-imagines the point-and-shoot concept in a compact, user-friendly form you can take anywhere.

Kit Includes
1x Hard-Shell Case
1x Remaster Slim AF Modeule FE
3x Remaster Slim Lens

  • RS 21mm F3.5
  • RS 28mm F3.5
  • RS 32mm F2.8
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Odd Sony a7V Preorder Listing

By Louis Ferreira | Published: October 18, 2024


There is a Sony a7V preorder listing with vhdigital that has an interesting image associated with it that is likely fake. The Specs are the Sony a7IV specs and the listing is here, but I highly advise against anyone ordering this whether you believe the retailer to be legitimate or not.

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