Zeiss is Back!

By Louis Ferreira | Published: February 13, 2025


Zeiss has been relatively dormant since the Ziess ZX1 failed and many worried they would get out of photography since they have no released a lens in over 6 years, but it looks like that is about to change. Zeiss posted a teaser to its Instagram account the other day teasing that a new product would be coming soon. We might see Zeiss’s new product  as early as the CP+ show in Japan this year, so maybe there will be a leak soon.

Zeiss lenses can be found on B&H Photo and Amazon

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ePZ: Sony FE 28-70mm f/2 GM Review – Outstanding Sharpness

By Louis Ferreira | Published: February 12, 2025


Sony FE 28-70mm f/2 GM: B&H Photo / Amazon / Adorama

ePhotozine posted its full Sony FE 28-70mm f/2 GM review which you can read in full here or check out the excerpt from the review below:

Pros

  • Outstanding sharpness
  • Fast f/2 aperture throughout range
  • Very well corrected for CA
  • Dust and moisture resistance
  • Highly resistant to flare
  • Beautiful bokeh
  • Fast, accurate and virtually silent AF
  • Compatible with A9 III 120fps

Cons

  • High cost
  • Obvious barrel distortion
  • Size and weight

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Tamron 2024 Financial Results

By Louis Ferreira | Published: February 11, 2025


Tamron’s 2024 annual financial results came out along with an announcement that there will be a stock split and upward revision of the Medium-Term Management Plan. Tamron’s photography business is doing quite well with strong sales and lots growth opertunities.

  • Sales increased by approximately 10% due to the impact of new models launched through 2023 and 2024, as well as strong performance in the domestic, Chinese, and other Asian markets.
  • Sales of OEM products increased more than 1.4 times due to strong performance from the 2nd half of the previous fiscal year.
  • Operating Income on net sales improved 1.5 points YoY, and Operating Income increased significantly by approximately 1.3 times YoY.
  • Tamron is planning to accelerate the development of its lenses to 10 new lenses per year starting in 2026 when it was 5 before 2023
    • Initial medium-term (2024-2026) management plan: 6 to 7 new lenses per year
    • New medium-term (2024-2026) management plan: 10 new lenses a year from 2026




via Tamron, PR

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Sony CP+ 2025 Press Conference To Be Held On March 2nd

By Louis Ferreira | Published: February 10, 2025


Sony is expected to announce the Sony 400-800mm f/6.3-8.0 G and Sony 16mm f/1.8 G at CP+ 2025. They scheduled a press conference for March 2nd at 11:35-12:15 which could be when they will announce its new lenses.

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Sony Savings Sunday

By Louis Ferreira | Published: February 9, 2025


Sony A1 (Save $500):
B&H Photo / Amazon / Moment / Adorama
Sony a7RV (Save $400):
B&H Photo / Amazon / Moment / Adorama
Sony a7RIV (Save $200):
B&H Photo / Amazon / Adorama
Sony a7RIIIa ( Save $200):
Amazon / Adorama
Sony a7IV (Save $300):
B&H Photo / Amazon / Adorama
Sony a7SIII (Save $300):
B&H Photo / Amazon / Moment / Adorama
Sony ZV-E1 (Save $300):
B&H Photo / Amazon / Adorama
Sony a6600 (Save $200):
B&H Photo / Amazon / Adorama
Sony a6400 (Save $150):
B&H Photo / Amazon / Adorama

Lenses
Sony FE 12-24mm f/2.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony 16-35mm f/4.0 PZ FE Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-70mm f/2.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony Zeiss Vario-Tessar T* FE 24-70mm f/4 ZA OSS Save $200:
B&H Photo / Amazon / Adorama
Sony 24-105mm Save $200:
B&H Photo / Amazon / Adorama
Sony FE 70-200mm f/2.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-240mm f/3.5-6.3 OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 70-300mm f/4.5-5.6 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 100-400mm F4.5–5.6 GM OSS Save $100:
B&H Photo / Amazon / Adorama
Sony 200-600mm FE Save $100:
B&H Photo / Amazon / Adorama

Sony FE 14mm f/1.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 20mm f/1.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony 24mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24mm f/2.8 G Save $50:
B&H Photo / Amazon / Adorama
Sony 35mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 35mm f/1.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 40mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/1.2 GM Save $100:
B&H Photo / Amazon /Adorama
Sony Zeiss Sonnar T* FE 55mm f/1.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 85mm F1.8 Save $50:
B&H Photo / Amazon / Adorama
Sony FE 90mm f/2.8 Macro G OSS Save $100:
B&H Photo / Amazon / Adorama

Sony E 11mm f/1.8 Save $50:
B&H Photo / Amazon / Adorama
Sony E 15mm F1.4 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 16-55mm F2.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 35mm f/1.8 OSS Save $50:
B&H Photo / Amazon / Adorama
Sony E 70-350mm f/4.5-6.3 G OSS Save $100:
B&H Photo / Amazon / Adorama

Sony E PZ 10-20mm F4.0 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony E PZ 18-105mm f/4 G OSS Save $100:
B&H Photo /Amazon/Adorama

Tamron Lenses
Tamron 11-20mm f/2.8 Di III-A RXD Save $240
B&H Photo / Amazon
Tamron 17-28mm f/2.8 Di III RXD FE Save $100:
B&H Photo /  Amazon / Adorama
Tamron 70-300mm f/4.5-6.3 Di III RXD Save $150
B&H Photo / Amazon

Tamron 20mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama

Sigma Lenses
Sigma 100-400mm f/5-6.3 DG DN OS Save $110:
B&H Photo / Amazon / Adorama
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $180:
B&H Photo / Amazon / Adorama
Sigma 16mm F1.4 DC DN | Contemporary Save $79
B&H Photo / Amazon / Adorama
Sigma 30mm F1.4 DC DN | Contemporary Save $64
B&H Photo / Amazon / Adorama
Sigma 56mm F1.4 DC DN | Contemporary Save $50
B&H Photo / Amazon / Adorama

Flashes
Godox AD200Pro TTL Pocket Flash (Save $120):
B&H Photo / Amazon
Godox AD600Pro Witstro All-in-One (Save $220):
B&H Photo / Amazon

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig
WANDRD Bags
RoboSHOOT MX-15+ / RX-15 Wireless TTL Flash Trigger

Battery Banks
PowerCore+26800 PD
other more affordable options


New Apple M2 Ultra: B&H Photo / Amazon
New Apple M4: B&H Photo / Amazon
New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2024
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

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Sony Electronics Enhances Creators’ Cloud with Addition of Direct Transfers to Google Drive or Adobe Lightroom

By Louis Ferreira | Published: February 8, 2025


Sony Electronics Enhances Creators’ Cloud with Addition of Direct Transfers to Google Drive or Adobe Lightroom
Sony Electronics Inc. has made updates to its Creators’ Cloud platform, enhancing the Creators’ App1 to streamline content management for creators with new automated cloud transfer options. Based on feedback from the creative community, this latest update simplifies workflows by enabling direct uploads from select Sony cameras2 to Google Drive or Adobe Lightroom, empowering creators to seamlessly integrate their work into widely used editing and storage solutions.

This release of version 2.6.0 of the Creators’ App marks another step forward in Sony’s ongoing commitment to supporting the creative process with practical, user-driven enhancements, that give creators powerful, intuitive tools to move from shooting to sharing with minimal steps, with fewer technical barriers. Read More »

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