Sony AlphaUniverse 2.0

Sony launched the new AlphaUniverse 2.0 website to help support the growing Sony community of photographers and videographers. The new site includes resources like podcasts, videos, tutorials, reviews, articles and events.

The first three podcast are live and cover

Episode 1: Conservation Photographer Cristina Mittermeier
Conservation photographer and Sony Artisan Of Imagery Cristina Mittermeier talks with AlphaUniverse.com editor Christopher Robinson about making a difference for the environment with photography. In Tech Talk, Sony’s El-Deane Naude explains how white balance works in Sony cameras and best practices for setting your white balance. And Cristina Mittermeier offers up Do This Now tips on prime lenses and how to hone your visual story-telling skills.
Listen Here

Episode 2: Street Photographer & Instagram Star Jose Silva
New York street photographer and Instagram star Jose Silva talks with AlphaUniverse.com editor Christopher Robinson about building a following, keeping up with trends and what it means to be a professional Instagram photographer today. In Tech Talk, Sony’s Kenta Honjo explains how to get photos from your camera uploaded to social media in real time. And Jose Silva gives his Do This Now advice for growing your Instagram following fast.
Listen Here

Episode 3: Pulitzer-Prize Winner Brian Smith
We sit down with Pulitzer-prize-winning photographer and Sony Artisan Of Imagery, Brian Smith. As one of the most accomplished photographers of his generation, Smith’s photographs have appeared on countless magazine covers, ad campaigns around the world, newspapers and more. We talk with Brian about how his career began as a sports photographer, his early conversion to Sony cameras and lenses, and how he approaches portraits, especially celebrity portraits.

In Tech Talk, we speak with Sony’s Mark Weir about lens technology and the many complex steps that go into creating a great lens.

In our Do This Now segment, Brian Smith returns with his tips to help you become a better portrait photographer.
Listen Here

AlphaUniverse 2.0 is also on Instagram as #Alphacollective. If you’re interested in becoming part of the program you can read more about it here and apply to become a member here.

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Sony FE 70-300mm F/4.5 5.6 G OSS DXO Mark Results

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DXO published their results for the Sony FE 70-300mm F/4.5 5.6 G OSS and it did well against it’s rivals, but it’s not as sharp as the Sony FE 70-200mm F4 G OSS.

“In terms of optical quality alone, the FE 70-300mm F4.5-5.6 G OSS is on par with the best of its rivals. It has good sharpness at the longer focal lengths, though closing down a stop at 300mm to f/8, when light levels permit, improves levels significantly.”

via DXO

70-300versus_02

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Zeiss Loxia 85mm Hands-on/Interview/Full Size Image Samples

The Zeiss Loxia line is for a very particular photographers and it comes across in Cristophe Casenave’s interview with verybiglobo

VBL: Loxia is very expensive lens. There are many legacy lenses in this focal length that are well praised by users and much cheaper. One of those coming to my mind is Zeiss Sonnar 90/2.8 in Contax G mount. What do you think of that competition.

Mr. Cristophe Casenave: We are aware of it and of a popularity of legacy lenses in general by Sony E-mount camera users. However, Loxia 85/2.4 is sharper and has much better control of CA than most of legacy lenses. We should also think of a new coatings which ensure better flare protection and color rendition stability across the recent Zeiss lens line. We are investing a lot in the effort to keep that distinguished Zeiss color interpretation and look across all Zeiss lenses, not to speak about lenses being part of certain line.

You can read the rest of the interview and hands-on here and additional sample images here. Read More »

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The Sony Semi-Annual Sale Ends Tommorow

SonySemi
Many of the Adorama Discounts include gift cards in addition to the Sony savings

Sony FE Mount Lenses
Sony FE 28mm f/2 Amazon/B&H Photo/Adorama
Sony Distagon T FE 35mm f/1.4 ZA Amazon/B&H Photo/Adorama
Sony 35mm F2.8 Sonnar T FE ZA Amazon/B&H Photo/Adorama
Sony Planar T* FE 50mm f/1.4 ZA Amazon
Sony FE 50mm F1.8 Amazon/B&H Photo/Adorama
Sony 55mm F1.8 Sonnar T FE ZA Amazon/B&H Photo/Adorama
Sony FE 90mm f/2.8 Macro G OSS Amazon/B&H Photo/Adorama
Sony 16-35mm Vario-Tessar T FE F4 ZA OSS Amazon/B&H Photo/Adorama
Sony 24-70mm f/4 Vario-Tessar T FE OSS Amazon/B&H Photo/Adorama
Sony 28-70mm F3.5-5.6 FE OSS Amazon/B&H Photo/Adorama
Sony 28-135mm FE PZ F4 G OSS Amazon/B&H Photo/Adorama
Sony FE 24-240mm f/3.5-6.3 OSS Amazon/B&H Photo/Adorama
Sony FE 70-200mm F4 G OSS Amazon/B&H Photo/Adorama
Sony FE 70-300mm F4.5-5.6 G OSS Amazon/B&H Photo/Adorama

Sony E Mount Lenses
Sony 16mm f/2.8 Amazon/B&H Photo/Adorama
Sony 20mm F2.8 Amazon/B&H Photo/Adorama
Sony Carl Zeiss Sonnar T E 24mm F1.8 ZA Amazon/B&H Photo/Adorama
Sony 30mm f/3.5 Amazon/B&H Photo/Adorama
Sony 35mm f/1.8 Amazon/B&H Photo/Adorama
Sony 50mm f/1.8 Amazon/B&H Photo/Adorama
Sony 10-18mm Amazon/B&H Photo/Adorama
Sony 16-50mm Power Zoom Amazon/B&H Photo/Adorama
Sony Vario-Tessar T E 16-70mm F4 ZA OSS Amazon/B&H Photo/Adorama
Sony PZ 18-105mm F4 G OSS Amazon/B&H Photo/Adorama
Sony 18-200mm F3.5-6.3 Amazon/B&H Photo/Adorama
Sony 18-200mm F3.5-6.3 Power Zoom Amazon/B&H Photo/Adorama

Sony Lens Converters
Sony 16mm f/3.5 Ultra Wide Converter Lens Amazon/B&H Photo/Adorama
Sony 21 mm f/2.8 Ultra Wide Converter Lens Amazon/B&H Photo/Adorama
Sony 10-13mm f/2.8-22 Fisheye Lens Fixed Prime Fisheye Converter Amazon/B&H Photo/Adorama
Sony 12-16 MM,f/2.8 Petal Shaped Fixed Ultra Wide Converter Amazon/B&H Photo/Adorama

Sony Accessories
Sony Adaptor Kit with Microphone Amazon/B&H Photo
Sony ECMGZ1M Gun / Zoom Microphone Amazon/B&H Photo/Adorama
Sony LA-EA4 A-Mount to E-Mount FF Lens Adapter with TMT Amazon/B&H Photo/Adorama
Sony HVLF43M High Power Flash with Quick Shift Bounce Amazon/B&H Photo/Adorama
Sony HVLF32M MI (Multi-interface shoe) Camera Flash Amazon/B&H Photo/Adorama
Sony HVLF20M, MI Shoe External Flash for Alpha SLT/NEX Amazon/B&H Photo/Adorama
Sony Vertical Battery Grip for Alpha a7 II Amazon/B&H Photo/Adorama
Sony Vertical Battery Grip for Alpha a7/a7R/a7S Amazon/B&H Photo/Adorama
Sony Vertical Battery Grip for Alpha a77 Amazon/B&H Photo/Adorama

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Current List of All Sony FE/E Mount Lenses as of September 29th

johnsept29
John sent us an updated his list of the E/FE lens natively available for Sony cameras. You can follow him at John Clark Photography. You can also access this list via Google Docs here now.

Posted in 3rd Party Lens, Sony lenses| 3 Comments

Imaging Resource Interviews Kimio Maki About The Sony a99 II

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image courtesy of Imaging Resource

Imaging Resource managed to get a few key details about the Sony a99 Mark II out of Senior General Manager Kimio Maki that no other outlet has, relating to their new LSI chip and how it might end up in future mirrorless cameras. I am surprised A-Mount is big enough to profit from body sales alone, but it has been around for a long time. It’s a lengthy interview, but you can find the take aways below Read More »

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