Sony CP+ 2026 Website Launched

Sony launched its CP+ 2026 website, and, interestingly, the Sony a7SIII isn’t mentioned anywhere. It is increasingly likely that the Sony a7S line of cameras will be folded into the FX line. You can see for yourself here and below.

Dates
On-site event: Thursday, February 26th, 2026 – Sunday, March 1st, 2026
Opening hours: 10:00-18:00 (until 17:00 on the last day)

*Only on Thursday, February 26th, admission will be limited to press, VIP guests, and quick pass holders until 12:00.

Online event: Thursday, February 26, 2026 – Sunday, March 1, 2026
First day 10:00 – Last day 23:59

*Online event archive period: March 2nd (Mon) – March 31st (Tue)

venueOn-site event: Pacifico Yokohama
Online event: Official website

Sony will also have one of the largest if not the largest booth again.

Posted in Press releases| Tagged , , | 12 Comments

Viltrox 2x Teleconverter Firmware 1.03 Adds Sony 100mm f/2.8 GM Support


Viltrox 2x Teleconverter: B&H Photo / Amazon
Sony FE 100mm f/2.8 Macro GM: B&H Photo / Amazon / Adorama

The Viltrox 2x Teleconverter now supports the Sony 100mm f/2.8 GM via firmware update 1.03, which can be downloaded here.

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Posted in 3rd Party Lens, Accessories| Tagged , , , , , | 16 Comments

Godox V1Mid 55W Flash Coming Soon

Godox V1Pro: B&H Photo / Amazon / Adorama

Godox is going to release a new flash called the Godox V1Mid that is a little less powerful than the Godox V1 Pro. Above is the only information about this upcoming flash, so I had AI translate all the text and create a press release out of it, and I included a translated spec sheet below.

AI PRESS RELEASE Read More »

Posted in Accessories| Tagged , , | 11 Comments

Sony Savings Sunday


Sony a7RV (Save $700):
B&H Photo / Amazon / Moment / Adorama
Sony a7IV (Save $300):
B&H Photo / Amazon / Adorama

Tamron Lenses
Tamron 17-28mm f/2.8 Di III RXD FE Save $200:
B&H Photo /  Amazon / Adorama
Tamron 17-50mm f/4 Di III VXD Save $150:
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Save $100
B&H Photo / Amazon
Tamron 28-75mm f/2.8 Di III VXD G2 Save $200:
B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD Save $100
B&H Photo / Amazon
Tamron 35-150mm f/2-2.8 Di III VXD Save $100:
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III RXD FE G2 Save $100:
B&H Photo / Amazon / Adorama
Tamron 50-400mm f/4.5-6.3 Di III VC VXD Save $200
B&H Photo / Amazon
Tamron 150-500mm f/5-6.7 Di III VC VXD Save $200
B&H Photo / Amazon

Tamron 20mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama

Sigma Lenses
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $200:
B&H Photo / Amazon / Adorama

Flashes
Godox V1 (Save $50):
B&H Photo / Amazon / Adorama
Godox AD600Pro Witstro (Save $451):
B&H Photo / Amazon

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options


New Apple M2/M3 Ultra: B&H Photo / Amazon
New Apple M4: 
B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
New Apple Mac Pro:
 B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2025
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| 12 Comments

Brightin Star MF 50mm f/1.05 Now Available


Brightin Star MF 50mm f/1.05: Amazon

The Brightin Star MF 50mm f/1.05 full frame can now be found on Amazon for Sony E-mount.

  • F1.05 Large Aperture: The Bright Star MF 50mm F1.05 lens allows it to capture rich detail even in low-light conditions, with natural background blur.
  • 50mm Standard Focal Length:50mm is the focal length closest to the human eye’s perspective, while also possessing sufficient depth of field, something that telephoto lenses cannot provide.
  • Sharp and Clear Image:It features an 8-group, 10-element optical design, including 2 high-refractive-index elements and 2 low-dispersion elements. Even at its widest aperture, center image quality remains sharp.
  • Coating Technology: This lens employs multi-layer coating technology, achieving a light transmittance of up to 99.8%, effectively reducing flare and ghosting, resulting in clearer, higher-contrast photos.
  • Unique Aperture Ring Design:The Brightin Star 50mm F1.05 full frame lens has a unique aperture ring design,The hand feel has been improved, making it more convenient and effortless to use.
  • 【Customer Support】We stand behind Brightin Star 50mm F1.05 Lens— 24-month warranty and friendly 24-hour responsive after-sales service.

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https://www.youtube.com/watch?v=f-yXDKOJlvQ

Posted in 3rd Party Lens| Tagged , , | 27 Comments

Sony a7IV Firmware 6.01 Released


Sony a7IV: B&H Photo / Amazon / Adorama

Sony a7IV Firmware 6.01 Benefits and Improvements Download Here

What to Keep in Mind Before Performing the Update

  • Updates should be installed in chronological order. When updating from Ver. 1.01 or earlier, you need to update to Ver. 1.05 first, and then to Ver. 6.01. If you try to install Ver. 6.01 without updating to Ver. 1.05, an error will occur and you will not be able to update your camera.
  • This update is only available for memory cards. Windows and macOS versions are not provided.
  • You can download the software update using the Creators’ App available in the App Store and Google Play.

How to Save Your Settings Before Updating
When updating to this software version, the following settings will be unregistered or reset to their default values:

  • Settings for Network StreamingCloud Connection, and Access Authen.
  • Switch Focus Area and Send to Smartphone registered to Custom Key
  • Version registered in My Menu

Note: Even if you previously saved your settings using features such as Save/Load Settings, these settings will not be carried over to cameras with Ver. 6.01 or later. We recommend writing down your settings in advance as needed.

Benefits and Improvements

  • Fixes an issue where some products were unable to update to Ver. 6.00, as well as an issue where products that successfully updated to Ver. 6.00 would enter power save mode when the monitor was closed, regardless of the Power Save by Monitor setting. We apologize for any inconvenience this may have caused.
  • This update also includes the improvements that were introduced in Ver. 6.00.

Shooting and Playback Functions

  • Adapts the display layout of shooting information for both horizontal and vertical viewing
  • Adds Spot: XL under Spot in the Focus Area menu
  • Adds Custom 1Custom 2, and Custom 3 under Custom in the Focus Area menu
  • Adds Tracking: Spot XLTracking: Custom 1Tracking: Custom 2, and Tracking: Custom 3 under Tracking in the Focus Area menu
  • Adds the Golden Ratio Grid option to the Grid Line Type setting menu
  • Adds the option to enlarge the menu screen display
  • Allows you to add OK/NG/KEEP flags to clips during or after movie recording
  • Allows the remaining capacity of both storage devices to be displayed during movie recording when using Simult. or Auto Switch Media (Relay Recording)
  • Displays audio levels on the screen at all times during movie recording
  • Adds support for the Relay Playback function
  • Adds a function that allows you to narrow down played-back images using multiple filters (e.g. Rating)
  • Allows Custom Key settings to be assigned to the AF-ONAEL, and Delete buttons during playback
  • Adds support for importing/switching multiple IPTC Presets
  • Supports the Write Digital Signature function for movies as part of Sony’s Camera Authenticity Solution
    • The timing for the provision of licenses (paid) to customers other than certain media outlets is yet to be determined.
    • Services may not be available in some countries or regions. For more information, please visit the Authenticity Catalog Page.
  • Supports Scan and TagPhoto Cropping, and Volume Photography Commands under the Volume Photography License
    • Installation of a paid license is required for use.
    • Services may not be available in some countries or regions.

FTP Transfer and Network Functions

  • Allows scheduling of FTP transfers while writing data to the camera’s storage media
  • Allows you to automatically schedule FTP transfers of protected movies and still images
  • Allows you to automatically protect movies/still images transferred via FTP transfer
  • Allows you to transfer specific images with priority during FTP transfer
  • Supports the following Monitor & Control app function:
    • Focus map display
      Note: The latest version of the Monitor & Control app is necessary. The app may not be available in some countries or regions.

Others

  • Improves the operational stability of the camera

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Posted in Firmware updates, Sony a7IV| 1 Comment