Zeiss ZX1 Interview and More

By Louis Ferreira | Published: October 29, 2018

The Zeiss ZX1’s all in one approach is quite unique and there are still a lot of questions about how Lightroom CC will work on this camera, but it will likely require an Adobe CC subscription to maximize its usefulness. While I like a lot of what they are doing with this camera the inclusion of Adobe Lightroom CC might end up being a controversial one if the camera needs a creative cloud subscription to maximize its usefulness. Many photographers dislike subscription services and the cost of Adobe’s cloud storage solutions are obscene at this time. These aspects can always get better, but I wouldn’t count on Adobe improving their offerings anytime soon.

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Fotodiox Macro Bellows for Sony Alpha E-Mount (NEX) MILC Camera System for Extreme Close-up Photography

By Louis Ferreira | Published: October 28, 2018

Fotodiox has a Macor Bellows system much like Novoflex, but far more affordable. You can find Foitodiox’s bellows on Amazon at this time if you want to give an affordable bellows system a try.

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Sony Formally Announce Cyber-shot DSC-HX 99, DSC-WX 800, and DSC-WX 700

By Louis Ferreira | Published: October 26, 2018


Cyber-shot ® “DSC-HX 99“, “DSC-WX 800”, “DSC-WX 700”

The world’s smallest * 1 high-magnification zoom lens of 24-720 mm * 2 is included in the body Covers a 
wide range of landscapes and distant subjects, and released three types of Cyber-shot ® that can enjoy light shooting

~ In addition to correspondence of 4K animation ※ 3 , equipped with the latest image processing engine ~

Sony, the world’s smallest ※ 1 24-720Mm in the body ※ 2 equipped with a high-magnification zoom lens, digital still camera to cover up to super-telephoto from the wide-angle by a single Cyber-shot ® as “DSC-HX99“, “DSC-WX800 “,” DSC – WX 700 “will be released. Read More »

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Venus Optics Launches Laowa 10-18mm f/4.5-5.6 FE Zoom For Sony FE Mount

By Louis Ferreira | Published: October 26, 2018

Venus Optics has been making some unique lenses lately and the Laowa 10-18mm f/4.5-5.6 FE Zoom is no exception. I own a few of their newest lenses and they are a great value if you’re looking to do something unique. TheLaowa 10-18mm f/4.5-5.6 FE Zoom can be preordered at Venus Optics today with the first 50 pre-orders getting a 100mm Magnetic Filter Holder System for FREE (The offer is valid until the message on the site is gone.).


Press Release:
Venus Optics announce pricing and availability of the World’s Widest full frame lens, Laowa 10-18mm f/4.5-5.6 FE Zoom

Anhui China, Oct 26, 2018 – Venus Optics, the camera lenses manufacturer specializes in making unique camera lenses, unveil the pricing and availability of the world’s widest full frame lens, Laowa 10-18mm f/4.5-5.6 FE Zoom lens.

In response to the demand from mirrorless camera shooters of having a compact wide angle zoom, Venus Optics have managed to compress the size of the 10-18mm FE Zoom to the smallest in its class, measuring approximately 3.5 inches (~9cm) long and weighing only 17.5 ounces (<500g) with a lens diameter of 70mm. It is a welcome relief for landscape, adventure or travel photographers that are traveling over long distances and struggling to find a compact wide angle zoom to pair up with their cameras. Read More »

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PhotoPlus Expo 2018: Day 2 At The Sony Booth

By Louis Ferreira | Published: October 25, 2018


The PhotoPlus Expo 2018 is off to a great start, and the fun continues on Friday, Day Two. Photographers can stop by the Sony booth (booth 401) to try out the latest Sony gear, including the new 24mm f/1.4 G Master lens, and the incredible α9 and α7R III cameras. Starting at 10 a.m., you’ll want to pay attention to the stage as Sony continues their packed program of inspiring presentations. More Sony news and giveaways, too – don’t miss it!

Check out the Day Two lineup below, and you can find the full Photo Plus Expo 2018 schedule here. Read More »

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Sony RX0 Firmware 3.0 Released

By Louis Ferreira | Published: October 25, 2018


Sony released firmware 3.0 today and you can download a copy here.

Benefits and improvements from the latest update

  • A Zoom function is added
    3 zoom settings are available: Smart zoom, ClearImage Zoom and Digital Zoom.
    Note that the zoom feature is also available when using the shooting grip VCT-SGR1 sold separately.
    For more information about these functions, please download the updated Help Guide.
  • Other improvements
    Improves the overall stability of the camera.

Sony RX0: B&H Photo / Amazon / Adorama

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