Sony Saving Are Here: Sony a7RIII Only $2,498 and a7II for $898

By Louis Ferreira | Published: July 21, 2019


B&H Photo and Adorama have some big savings on Sony equipment.

Sony a9 (Save $1,000):
B&H Photo / Amazon / Adorama
Sony a7RIII (Save $500):
B&H Photo / Amazon / Adorama
Sony a7II (Save $500):
B&H Photo / Amazon / Adorama
Sony a7sII (Save $400):
B&H Photo / Amazon / Adorama
Sony a7rII (Save $300):
B&H Photo / Amazon / Adorama

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New 7Artisans 28mm f/1.4 ASPH E+ For Sony E-mount

By Louis Ferreira | Published: July 20, 2019

7Artisans has a new 28mm f/1.4 ASPH E+ For Sony E-mount which you can get on B&H Photo

E + type is adjusted for the image sensor of the Sony 35mm full-size, it has been optimized
As with the lens usually of Leica M-only type E + type, but Masu Li, such is the lens of the Leica M mount, become the assumed design the use of wearing the mount adapter to full-size mirror-less machine of Sony E mount and which has been optimized for the CMOS image sensor of Sony 35mm full size. Read More »

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Irix Cine 150mm T3.0 Macro 1:1 Announced

By Louis Ferreira | Published: July 20, 2019


Irix 150mm T3.0 Macro 1:1 is a full-frame (43.3 image circle), 8K ready lens with T value 3,0 to 32. The lens will be available in four mounts (Canon EF, Sony E, Olympus/Panasonic MFT, PL mount) and delivered to dealers early August 2019. Read More »

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DPRTV: Sony a7RIV Preview

By Louis Ferreira | Published: July 19, 2019

DPRTV released their preview of the Sony a7RIV and it’s obviously pretty positive. Below are excerpts from the video:

  • The Sony a7RIV gives us a look at what will be coming with the Sony a7SIII and other cameras
  • Very good high ISO performance
  • Rolling shutter is severe so the electronic shutter isn’t very useful
  • Great AF, which Sony is known for
  • Real-time tracking is their favorite AF system
  • Great new EVF that is beautiful
  • 120fps EVF at lower resolution and 60fps with better image quality
  • Return of pixel shift and it works a little differently because it can shoot 16 instead of 4 to get a 240MP photo, but there is no way to preview it on the camera
  • Pixel shift works with their image edge software which isn’t great
  • Major ergonomic changes
  • More usable joystick
  • Bigger AF on button and front dial along with an improved on and off switch
  • Locking exposure compensation dial on the top which doesn’t need to be heald in
  • The back top dial isn’t great on the beta hardware but might be fixed on the final camera
  • The new sensor is the biggest difference between the a7RIII and a7RIV
  • You will want to use super 35 if you want the best image quality
  • Super 35 is a 1.6x crop shooting at 24p and a 1.8x crop at 30p
  • Picture profiles are the same as a7RIII
  • HLG isn’t technically HLG if it’s not 10-bit
  • Eye detect AF and real-time tracking while filming video is impressive
  • Real-time tracking in video is hidden in the menus
  • Disappointed in the a7RIV as a video camera and hope it will be better with the Sony a7SIII or maybe they will call is a7SIV
  • Have been asking Sony to improve basic things like the touch screen and menus for years, but Sony has largely ignored the criticisms
  • At the Sony a7RIV’s price point it is hard to dismiss the camera as a viable high-resolution model
  • The full review will come when they get a production camera

Sony a7 News, Rumors, and Collaboration
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Sony a7RIV: B&H Photo / Amazon / Adorama
Sony VG-C4EM grip: B&H Photo / Amazon / Adorama
Battery NP-FZ100: B&H Photo / Amazon / Adorama
XLR-K3M Mic Input: B&H Photo / Amazon / Adorama
ECM-B1M Digital Audio Shotgun Microphone:
B&H Photo / Amazon / Adorama

Posted in Sony a7RIV, Sony a7SIII| Tagged | Leave a comment

Sony on 4:2:2 10-bit, UHS-II, XQD and The a7RIV/a9

By Louis Ferreira | Published: July 19, 2019

Imaging Resource spoke with Sony about why they haven’t added internal 4:2:2 10-bit yet and below is a summary of why and when it will come.

  • Sony a7RIV doesn’t do 4:2:2 10-bit internally because of the sensor and type of camera, but it can do 4:2:2 with an external recorder
  • There are lots of features like C-AF, Frame rate, Exposure being locked, Codec, Dynamic range, Color Space that play into the limitations of a camera and Sony is chipping away at them and trying to perfect them including 4:2:2 10-bit internal
  • Sony thinks lightness is one of the five most important features even though that a7RIV is a little bigger
  • The redesign of the grip made the a7RIV larger and the grip was something photographers wanted
  • Sony only makes cameras larger when there is a technical reason
  • The grip is important, but hard to balance with keeping things small
  • The speed and responsiveness with full-frame makes it very appealing and they aren’t trying to discount medium format
  • Sony doesn’t really want to say the Sony a7RIV is their flagship camera and they think it’s fairer to say the Sony a9 is still the flagship
  • For some photographers capturing more data is very important
  • File management can become a concern with higher resolution
  • For some resolution is going to be the feature that makes something flagship
  • Sony went UHS-II instead of XQD because the more advanced and capable cards are still on the expensive side and you can get larger UHS-II cards now for a good price
  • The buffer in the camera also helps to mitigate card read/write speeds becoming an issue
  • State of the art SD is very robust

Sony a7 News, Rumors, and Collaboration
Sony a7 Owners Group

Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube

Sony a7RIV: B&H Photo / Amazon / Adorama
Sony VG-C4EM grip: B&H Photo / Amazon / Adorama
XLR-K3M Mic Input: B&H Photo / Amazon / Adorama
ECM-B1M Digital Audio Shotgun Microphone:
B&H Photo / Amazon / Adorama
Battery NP-FZ100: B&H Photo / Amazon / Adorama

Sony a9 Action Shooting Kit: B&H Photo / Amazon / Adorama
Sony a9 Accessories Kit: B&H Photo / Amazon / Adorama
Sony a9: B&H Photo / Amazon / Adorama
a9 Battery Grip: B&H Photo / Amazon / Adorama
Battery NP-FZ100: B&H Photo / Amazon / Adorama

Posted in Sony a7RIV, Sony Interview| Leave a comment

Sony a7RIV Can Now Be Preordered

By Louis Ferreira | Published: July 18, 2019


The Sony a7RIV will be a hot seller so do not miss out.

  • 61MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • 567-Point Phase-Detection AF System
  • UHD 4K30p Video with HLG & S-Log3 Gammas
  • 5.76m-Dot Tru-Finder OLED EVF
  • 3.0″ 1.44m-Dot Tilting Touchscreen LCD
  • Up to 10 fps Shooting, ISO 100-32000
  • 5-Axis SteadyShot INSIDE Stabilization
  • 240MP Pixel Shift Multi Shooting
  • Bluetooth & Wi-Fi, Dual UHS-II SD Slots

Sony a7RIV: B&H Photo / Amazon / Adorama
Sony VG-C4EM grip: B&H Photo / Amazon / Adorama
XLR-K3M Mic Input: B&H Photo / Amazon / Adorama
ECM-B1M Digital Audio Shotgun Microphone:
B&H Photo / Amazon / Adorama

Posted in Sony a7RIV| Leave a comment