Sony Addict

New 7Artisans 75mm f/1.4

By Louis Ferreira | Published: January 3, 2026

7Artisans 75mm f/1.4: B&H Photo / Amazon

7Artisans released the manual 7Artisans 75mm f/1.4, which has a pretty slick classic Leica-like design.

A short-telephoto prime lens well-suited for portraits, the 7artisans 75mm f/1.4 Lens is a manual focus optic designed for full-frame mirrorless cameras. It’s suitable for creamy bokeh portraits, night shots, still life, travel, and casual street photography. The optical design features three high-refractive index lenses, which enhance sharpness and reduce optical aberrations. An f/1.4 maximum aperture combined with 13 aperture blades supports the creation of aesthetically pleasing bokeh and is designed for use in low-light situations. The minimum focusing distance of 2.6′ offers users more room for portraiture in close quarters. The metal body only weighs 14.3 oz.

https://www.youtube.com/watch?v=PTsFxBMp9_0

Posted in 3rd Party Lens| Tagged 7Artisans, 7Artisans 75mm f/1.4| 12 Comments

Weather Sealed Smallrig Hot Shoe Cover For Sony

By Louis Ferreira | Published: January 2, 2026

If you keep losing your hotshoe cover or want some additional weather protection, then the Smallrig Hot Shoe Cover is for you. You can find them on B&H Photo and Amazon.

· Essential Hot Shoe Protection: Shields camera contacts from dust, moisture, and scratches for worry-free outdoor use.
· Secure & Snug Double-Layer Fit: Ensures the cover stays firmly in place and prevents accidental loss.
· Soft TPE & Silicone Material: Durable and flexible for easy, tool-free installation and removal.

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Posted in Accessories| Tagged SmallRig, Smallrig Hot Shoe Cover| 6 Comments

ProGrade Digital Announced Price Increases Of Up To 123% Coming January 8 Thanks to AI

By Louis Ferreira | Published: December 31, 2025

This press release is for Japan, but prices will increase everywhere because memory production is being squeezed globally thanks to AI. Some of the increases are pretty steep, so grab some memory cards at the current prices while you can from B&H Photo and Amazon.

Effective from January 8, 2026 Notice of regular price increase
Responding to the significant price increase of flash memory due to the surge in demand associated with the construction of AI infrastructure
Due to the rapid increase in demand for semiconductor memory associated with the construction of AI infrastructure, and the resulting significant increase in flash memory prices, ProGrade Digital Inc. will raise the regular prices on the Amazon.co.jp ProGrade Digital Inc. store on January 8, 2026. At the same time, the exchange rate, currently $1 = 150 yen, will be changed to $1 = 155 yen to reflect the current exchange rate. Please refer to the price list for the new regular prices.
Although supply uncertainty and price fluctuations are expected to continue in the semiconductor memory market in 2026, we will make every effort to maintain as stable a product supply as possible.

via Photorumors

Posted in Accessories| Tagged ProGrade, Prograde Digital| 12 Comments

New Viltrox 55mm f/1.8 EVO AF Coming Soon

By Louis Ferreira | Published: December 31, 2025

The Viltrox 85mm f/2.0 EVO was announced a few months ago, and it seems to be a solid performer. The Viltrox 55mm f/1.8 EVO AF should have many of the same characteristics and now we know it will be coming soon because 1994sSTORE.vn posted a video of stock they have on hand.

Viltrox 85mm f/2.0 EVO:
B&H Photo / Amazon / Adorama
Sony Zeiss Sonnar T* FE 55mm f/1.8:
B&H Photo/Amazon/Adorama

Posted in 3rd Party Lens| Tagged VILTROX, Viltrox 55mm f/1.8, Viltrox 55mm f/1.8 EVO, Viltrox 55mm F1.8, Viltrox 55mm F1.8 EVO| 3 Comments

SG-image 35mm f/2.2 Pancake Lens Development Sample Leaked

By Louis Ferreira | Published: December 30, 2025

SG-image is working on a compact pancake SG-image 35mm f/2.2 lens, and an engineering sample of the lens leaked.

Details:

SG-image is developing a 35mm F2.2 lens for full-frame cameras. It’s a pancake-style lens.
He says it’s the fourth version of the prototype, which should be the same as the final product.
There should be several mounts: E-mount, of course, but also Z-mount and possibly L-mount.

via asobinet

Posted in 3rd Party Lens| Tagged SG-IMAGE, SG-image 35mm f/2.2, SG-image 35mm f/2.2 Pancake| 11 Comments