SONY XPERIA 1 VII Fully Leaked

By Louis Ferreira | Published: May 10, 2025

Details and photos of the SONY XPERIA 1 VII launch have leaked, and it is looking like an impressive device.

Specs:

  • 3 colours – Black, Green, and Purple
  • Brighter display
  • Better Auto brightness
  • New Ultra Wide Angle Lens
  • Lots of AI stuff
  • Telemacros
  • Walkman tuned DAC
  • Stereo speakers
  • 2 Days battery life
  • 4 Major Android updates & 6 years of Security updates(FINALLY)
  • Xperia Intelligence
  • Better lowlight performance

via INSIDERSONY

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TTArtisan 35mm F1.4 Tilt Announced

By Louis Ferreira | Published: May 9, 2025


TTArtisan announced that the TTArtisan 35mm F1.4 Tilt lens for Sony E-Mount which can now be ordered on Amazon.

  • Creator’s Favorite:With a tilt lens, real houses turn into tiny toys, cars become scale models and even people look like building block toy.Miniature-look videos are taking over social media, and now you can create your own with TTARTISAN’s tilt lens.
  • Focus Area not Parallel to CMOS:With the tilt function of a tilt lens, even at the same aperture, you can achieve sharp focus on diagonally positioned or receding subjects, delivering greater control over the plane of focus.
  • Focus Area Parallel to CMOS:Without tilt, this lens performs like a standard 35mm F1.4 lens. At large apertures, only subjects on the focal plane stay sharp, while the rest melt into creamy bokeh.
  • F1.4 Large Aperture:The F1.4 aperture creates beautiful bokeh, effortlessly capturing the ambiance of night scenes and shallow depth of field.
  • Control The Focus:With a tilt lens, you can keep one eye in sharp focus while letting the other blur, creating a unique and artistic portrait style.





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ePZ: Sigma 16-300mm F3.5-6.7 DC OS | Contemporary Review – Good to Excellent Sharpness

By Louis Ferreira | Published: May 8, 2025


Sigma 16-300mm F3.5-6.7 DC OS | Contemporary:
B&H Photo / Amazon / Adorama

ePhotozine published its full review of the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary, which you can read in full here or check out the excerpts below:

Pros

  • Good to excellent sharpness
  • Minimal distortion
  • Fast, accurate and virtually silent AF
  • Excellent flare resistance
  • CA well controlled
  • Incredible 18.8x optical zoom
  • Moisture and dust sealing
  • Magnification 1:2 at 70mm
  • Modest vignetting
  • Affordable pricing

Cons

  • Loses fine detail at edges at longer focal lengths

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Sony Xperia Powered by Alpha Announcement May 13th

By Louis Ferreira | Published: May 7, 2025

Sony is teasing a new Xperia smartphone, which is expected to be the Sony Xperia 1 VII. The teaser is unique because they are advertising that the Xperia smartphone is powered by Alpha, and the rumored specs are pretty compelling.

Rumored Sony Xperia 1 VII specs

  • According to other reports, the Xperia 1 VII’s OLED panel will support a 19.5:9 aspect ratio, 4K resolution, and a 120Hz refresh rate. It will come preloaded with Android 15, like recent flagship phones.
  • Under the hood, the Snapdragon 8 Elite-powered phone will offer 12GB / 16GB of RAM, 256GB / 512GB of storage, and a 5,000mAh+ battery with 30W fast charging support.
  • On the front, it will feature a 12-megapixel selfie camera. The camera module on the back will have an OIS-assisted 48-megapixel primary camera, a 12-megapixel ultra-wide lens, and a 12-megapixel periscope telephoto camera with a 70-200mm focal length.
  • Expected to break cover in May globally, the Xperia 1 VII is likely to carry a starting price of $1,399.

via Xpertpicks

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Sony FX3a Announced

By Louis Ferreira | Published: May 7, 2025


Sony just announced the updated Sony FX3a, which can be preordered from B&H Photo. The only difference between the Sony FX3a and FX3 is that the LCD screen has been increased from 1.44m dots to 2.36m dots, USB-C replaces older USB 3.2 Gen 1 ports, and the charger has changed from BC-QZ1 to BC-ZD1.

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Sigma Announces Price Increases Coming Due To Trump’s Tariffs

By Louis Ferreira | Published: May 6, 2025


We knew these increases were coming, but we still do not know how high prices will go. Sigma is giving us until May 31st to lock in order pricing before prices go up so do not delay if a purchase is in your future.

Sigma lenses can be found at B&H Photo and Amazon.

US Pricing Adjustments Starting June 2, 2025

Dear Sigma customers,

Thank you for your continued support and trust in Sigma. We are are sorry to inform you of an upcoming pricing adjustment to our products, effective June 2, 2025.

Due to the recent implementation of government-imposed tariffs, our costs at Sigma America have increased substantially. We have made every effort to absorb these added expenses, but the sustained impact of the tariffs now necessitates a price increase to ensure we can continue delivering the quality and service you expect.

Key details:

Current pricing will remain in effect for all orders placed and fulfilled by May 31, 2025, subject to product availability.

New pricing will take effect on June 2, 2025, and will apply to all new orders and any unfulfilled items.

We understand this is difficult news to hear, and please know this decision was not made lightly. We have always prided ourselves on delivering unmatched value to our customers, and we are doing everything we can to continue to do that while providing the same service and product excellence.

We sincerely appreciate your understanding and continued partnership.

Sincerely,

Mark Amir-Hamzeh
President | Sigma America

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