TTAr­ti­san AF 40mm f/2 Silver


TTartisan AF 40mm f/2: B&H Photo / Amazon

TTAr­ti­san AF 40mm f/2 silver for E-mount is now available.

  • Autofocus Full Frame Prime Lens
  • F2.0 Large Aperture
  • Metal Lens Body
  • Clicked Aperture Ring
  • STM for Quiet and Fast AF
  • 0.4m Minimum Focusing Distance



Posted in 3rd Party Lens| Tagged , , , , , | 22 Comments

Sony a7V Still In Stock and Arrives Before X-mas


Sony a7V: B&H Photo / Amazon / Adorama

The Sony a7V started shipping earlier this month, and it has been in stock for a few days now. If you want one before X-mas, today is probably going to be your last day to order.

Posted in Sony a7V| 3 Comments

ProAV: Sony a7V Interview – Many New Technical Details Discussed

Sony a7V: B&H Photo / Amazon / Adorama

ProAV posted an interview with Sony, going over the Sony a7 V. You can watch the full video above or check out the complete summary of the interview and confirmed specifications below:

Sensor, Processor & Image Quality

  • Sensor Architecture: New 33MP partially stacked Exmor RS CMOS sensor.
  • Readout Speed: 4.5x faster readout than the a7 IV. Rolling shutter is reduced to approximately 15ms (in video and electronic shutter stills), effectively eliminating distortion for most subjects.
  • Processor: Bionz XR2 chip is 8 times more powerful than the previous generation, with the AI processing unit integrated directly into the pipeline.
  • Image Integrity (OLPF): Sony confirmed the camera retains an Optical Low Pass Filter (OLPF) to prevent aliasing/moiré when downsampling from the sensor’s native 7K resolution.
  • Dynamic Range: Rated for 16 stops of dynamic range.
  • ISO Sweet Spot: While not labeled “Dual Base ISO,” testing reveals a “sweet spot” at ISO 8,000, where the second gain stage engages to produce cleaner images than ISO 7,000.

Speed & Autofocus

  • Burst Shooting: 30 fps blackout-free with the electronic shutter and 10 fps with the mechanical shutter.
  • 14-Bit RAW: Supports full 14-bit RAW readout even at 30 fps (no drop to 12-bit).
  • Flash Sync Speed: 1/400 sec (Full Frame) and 1/500 sec (APS-C) with the mechanical shutter.
  • Autofocus: 759 Phase-Detection points covering 94% of the frame, performing 60 AF/AE calculations per second.
  • Subject Recognition: Uses Human Pose Estimation to track bodies/heads/eyes, plus specific modes for animals, birds, insects, cars, trains, and airplanes.
  • Pre-Capture: Configurable buffer captures up to 1 second of action before the shutter is pressed (adjustable down to 0.03s).
  • Custom Focus Areas: Users can create custom-shaped focus boxes (e.g., extremely wide or tall) via the dials to match specific subjects.

Video Capabilities

  • 4K 60p: Full-width (1.0x crop) oversampled from 7K.
  • 4K 120p: Available with a 1.5x (Super 35) crop.
  • Codecs: Supports XAVC S, XAVC HS (H.265), and XAVC S-I (All-I).
  • Field of View Priority: A new menu allows choosing between Full Width (1.0x) with standard noise reduction, or 1.1x Crop with active noise reduction.
  • Audio Noise Cancellation: First Alpha camera to feature AI-driven audio filtering to remove steady-state environmental noise (like AC hum) in-camera.
  • Auto-Framing: AI automatically crops and pans within the 7K frame to follow a subject, acting as a virtual operator.
  • Heat Management: New “sigma-shaped” heatsink allows for >1 hour of 4K 60p recording at 40°C.
  • Output: Full-size HDMI (Type A) port.

Hardware & Ergonomics

  • EVF: 3.69 million dot OLED viewfinder with 0.78x magnification.
  • LCD Screen: 3.2-inch, 2.1 million dot 4-axis multi-angle screen (tilts and flips out), inherited from the a7R V.
  • Card Slots:
    • Slot 1: CFexpress Type A / SD UHS-II
    • Slot 2: SD UHS-II only.
  • Connectivity:
    • Dual USB-C: One for Power Delivery (PD), one for Data (10Gbps).
    • Wi-Fi: Supports Wi-Fi 6E (6GHz) for faster, more stable tethering.
  • Weight: Approximately 695g (roughly 40g heavier than the a7 IV).
  • Battery Life: Rated for approx. 630 shots (CIPA).
  • Lens Compatibility: Sony noted they do not test third-party lenses; maximum burst performance (30 fps) is likely restricted to native Sony glass.

Software & Sustainability

  • AI Extended RAW: Uses deep learning (based on Bravia TV texture libraries) to quadruple resolution. This is processed via the Imaging Edge Desktop app and outputs a high-res ARQ file (>100MP).
  • Sustainability: Packaging is 100% plastic-free; camera body uses SORPLAS™ recycled plastic. Manufactured in a carbon-neutral factory in Thailand.

Future Outlook & Feedback

  • Missing Features: No Open Gate recording, no Internal RAW video, and no XAVC HS 30p at launch.
  • Feedback Loop: Sony confirmed the request for XAVC HS 30p has been sent to engineering. Regarding Internal RAW, the manager hinted that Sony is “good at spotting trends” for future updates.
  • A7S Line: Sony declined to comment on an A7S IV, noting the S-line now shares a crowded market position with the FX cinema line.

Follow SonyAddict on FacebookTwitterInstagram, and YouTube

Plus our owners’ groups
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group

Posted in Sony a7V| 15 Comments

7Artisans 6mm f/2.0 Announced


The 7Artisans 6mm f/2.0 has been announced and is now available from B&H Photo.

Specifications:

  • Focal Length: 6mm (APS-C)
  • Aperture: f/2.0
  • Field of View: 220°
  • Focus: Manual Focus
  • Mounts: Fujifilm X, Sony E, Nikon Z, Canon RF, MFT

Follow SonyAddict on FacebookTwitterInstagram, and YouTube

Plus our owners’ groups
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group







Posted in 3rd Party Lens| Tagged , , | 18 Comments

Sony a7V Teardown and Comparison to a7IV

Sony a7V: B&H Photo / Amazon / Adorama

Teardown and comparison videos of the new Sony a7V have been posted by 二手光圈, and it appears that Sony has significantly improved the motherboard in the Sony a7V compared to the a7IV. One takeaway from the video is that you should use the bottom USB-C port to charge your camera since it is less complicated and thus less expensive to fix.

Follow SonyAddict on FacebookTwitterInstagram, and YouTube

Plus our owners’ groups
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group

Posted in Sony a7IV, Sony a7V| 8 Comments

Sony Recognized Again as a Climate Change Leader


Sony Recognized Again as a Climate Change Leader
Selected for CDP’s A List the fifth year in a row and the tenth time

Tokyo, Japan — Sony Group Corporation (Sony) has been included in the CDP’s highest performance rank of A List,*1 a distinction which recognizes Sony as a leader in efforts to address climate change. This is the fifth year in a row and the tenth time that Sony has made the A List in the climate change category.

Based on the recognition that its business success depends upon a healthy global environment, Sony has established “Road to Zero,” a long-term environmental plan to achieve a zero environmental footprint throughout the entire Sony Group by the year 2050, and is promoting activities from the four perspectives of climate change, resources, chemical substances and biodiversity.

As climate change risk becomes an increasingly serious and pressing issue, Sony has pushed forward its net-zero targets throughout the value chain, including Scopes 1 to 3, from 2050 to 2040, and its target to achieve 100% renewable electricity used at its own sites, from 2040 to 2030.*2 Furthermore, Sony has received approval for its net-zero targets from the “Science Based Targets initiative (SBTi).”*3

To achieve these targets, the Sony Group is engaged in various energy conservation activities at its sites and offices. In addition, Sony is working to install solar power systems, purchase renewable electricity from power utilities and utilize renewable energy certificates. As a result, the goal of “increasing renewable energy to 35% or more by fiscal 2025” set out in the Green Management*4 2025 medium-term environmental targets, was achieved two years ahead of schedule, in fiscal 2023. In terms of specific initiatives, Sony has recently installed new solar power generation equipment and expanded pre-existing ones at its sites in Thailand, the United States, and Japan, while also further promoting the use of renewable energy certificates. As a result, the renewable energy usage rate for the entire group globally reached 40.1% in fiscal 2024.

Sony has implemented many initiatives to reduce energy consumption of its products, setting specific annual goals for each product category. At the same time, Sony has been working to reduce greenhouse gas emissions across its supply chain. Under its “Partner Eco Challenge Program,” Sony visits the sites of its materials and parts suppliers and shares expertise relating to Sony’s energy saving activities, and in fiscal 2023, implemented the program in cooperation with suppliers’ factories not only in Japan but also in China. This program was expanded to include site in Thailand in fiscal 2024.

In pursuit of its long-term goal of a zero environmental footprint, Sony will continue to strive to reduce its environmental impact and create environmentally conscious products and services, while engaging in business activities to help create a more sustainable society and global environment.

About CDP
CDP is a global non-profit organization (NPO) founded in the UK in 2000 that runs the world’s environmental disclosure system for companies, cities, states and regions. In fiscal 2024, more than 24,800 companies reported environmental data through CDP, including companies representing over 66% of the world’s market capitalization.

*1:The rating system is a 5-rank scale (A, A-, B, B-, C, C-, D, D-, F). The A List is made up of the companies awarded the highest performance rank of “A.”
*2:In 2022, Sony made the decision to bring forward the target year of achieving a zero environmental footprint in the climate change area by ten years.
*3:An international initiative to encourage companies to set science-based greenhouse gas reduction targets in order to limit the increase in the average global temperature due to climate change to 1.5 degrees Celsius above pre-industrial levels.
*4:Green Management refers to Sony’s medium-term environmental targets set every five years towards realizing the “Road to Zero,” Sony’s long-term environmental plan. In August of 2025, Sony announced “Green Management 2030”, its medium-term environmental targets from fiscal 2026 to 2030. For more details please visit the link below.

Posted in Press releases| 4 Comments