
Sony FE 100mm f/2.8 Macro GM: B&H Photo / Amazon / Adorama
The Sony FE 100mm f/2.8 Macro GM was just announced, and preorders have begun.
Video Preview / Review / Hands-on / Etc…

Sony FE 100mm f/2.8 Macro GM: B&H Photo / Amazon / Adorama
Sony Electronics Expands the G Master Series with the Versatile FE 100mm F2.8 Macro GM OSS
Delivers Stunning Detail with up to 1.4x Magnification, Advanced Stabilization, and Optimized Macro Controls
SAN DIEGO, Sept. 30, 2025 /PRNewswire/ — Sony Electronics releases the FE 100mm F2.8 Macro GM OSS (SEL100M28GM), the new medium telephoto macro lens in the G Master™ series, compatible with α™ (Alpha™) E-mount cameras, featuring 1.4x magnification, advanced stabilization, and intuitive handling.
We’re on a constant mission to expand creative possibilities for visual storytellers, and the FE 100mm F2.8 Macro GM OSS fulfills that by going beyond traditional macro photography,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “With its world-class optical quality, it enables not only macro photographers, but also portrait and wedding photographers, to take their craft to a new level. We’re thrilled to offer the FE 100mm F2.8 Macro GM OSS as part of our acclaimed G Master series, maintaining a standard of peak performance Sony creators have become accustomed to.”
Beyond Life Size
The FE 100mm F2.8 Macro GM OSS achieves a maximum magnification of up to 1.4x, making it easy to capture flowers, small objects, and other close-up subjects in vivid detail, revealing subtle textures and features that are difficult to see by the naked eye.
Compatible with an optional teleconverteri (sold separately), the lens offers up to 2.8x magnificationii. This enables impressive close-up shots while keeping a comfortable working distance. It is ideal for subjects that are hard to approach or for avoiding unwanted reflections.
State-of-the-art Hardware Design
The optical design effectively positions elements including two XA (extreme aspherical) lenses and two ED (Extra-low Dispersion) glass elements to achieve high-resolution performance from the center to the periphery of the image, reducing chromatic and other aberrations.
To allow precise and intuitive focus adjustments for a variety of macro photography scenes, the lens offers three focus-dedicated features: a “Full-time DMF switch” enables instant MF (manual focus) by rotating the focus ring, even in AF (autofocus) mode; the “Focus Mode switch” allows instant switching between AF and MF; the “Sliding Focus Ring” enables FULL MF mode, linked to the distance and magnification scales.
The four unique XD (extreme dynamic) linear motors that enable high-speed, high-precision, and quiet lens drive, make autofocus (AF) performance up to 1.9 times fasteriii than previous models.
A dedicated aperture ring offers quick, direct control over aperture settings.
Exquisite Image Quality
The 11-blade circular aperture produces beautiful, ball bokeh, while carefully controlled spherical aberration ensures an ideal balance of resolution and background blur — creating the signature creamy bokeh of the G Master line.
The unique “Nano AR Coating II” applies a uniform thin film to the entire lens surface, resulting in clear image quality that suppresses flare and ghosting even in backlit conditions.
An integrated optical image stabilization system, designed for macro photography, accurately compensates for shift shake (up/down/left/right), angular shake, and front/back shake, ensuring steady handheld shots.
Pricing and Availability
The FE 100mm F2.8 Macro GM OSS will be available in November 2025 for approximately $1,499.99 USD and $1,799.99 CAD. It will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.

Sony Semiconductor Solutions to Release the Industry-Leading*1 Global Shutter CMOS Image Sensor for Industrial Use That Achieves Both Approximately 105-Effective-Megapixels and High-Speed 100 FPS Output
Delivering high-resolution and high-frame-rate imaging to contribute to diversified, advanced inspections
Sony Semiconductor Solutions Corporation
Atsugi, Japan — Sony Semiconductor Solutions Corporation (Sony) today announced the upcoming release of the IMX927 stacked CMOS sensor with back-illuminated pixel structure and global shutter. It is the industry-leading*1 sensor that achieves both high-resolution of approximately 105-effective-megapixels*2 and high-speed output at a maximum frame rate of 100 fps*3.
The new sensor product is equipped with Pregius S™ global shutter technology made possible by Sony’s original pixel structure, ensuring high-quality imaging performance with distortion free imaging and minimal noise. By optimizing the sensor drive in pixel reading and A/D converter, it supports high-speed image data output. Introducing this high-resolution and high-frame-rate model into the product lineup will help improving productivity in industrial equipment domain, where recognition targets and inspection methods continue to diversify.
*1 Among CMOS image sensors for industrial use. According to Sony research (as of September 29, 2025).
*2 Based on the image sensor effective pixel specification method.
*3 Frame rate at 10-bit output.
IMX927 CMOS image sensor
| Model name | Sample shipment date (planned) |
|---|---|
IMX927 2.5-type (39.7 mm diagonal) 105-effective-megapixels | Mid-November 2025 |
With the automation of factories progressing, the need for machine vision cameras that can capture a variety of objects at high speed and high resolution is growing in industrial equipment domain. With its proprietary back-illuminated pixel structure, Sony’s global shutter CMOS image sensors deliver high sensitivity and saturation capacity. Because they can capture moving subjects at high resolution without distortion, they are increasingly being used in a wide range of applications such as precision component recognition and foreign matter inspection. The new IMX927 features a high resolution of approximately 105 effective megapixels while delivering a high frame rate of up to 100 fps*3, helping shorten measurement and inspection times. It also shows promise in advanced measurement and inspection applications, for instance imaging larger objects in high resolution and three-dimensional inspection using multiple sets of image data.
Along with the IMX927, Sony will also release seven products with different image sizes and frame rates. It has also developed a new ceramic package with connector that is compatible with a series of all these products, which allows cameras to be designed with sensors removable from camera modules. This can contribute to streamlining camera assembly and sensor replacement. By expanding its global shutter product lineup, Sony is contributing to the advancement of industrial equipment, where recognition and inspection tasks continue to become ever more precise and diversified.
Main Features
■Global shutter technology with Sony’s proprietary pixel structure for high-resolution and high-sensitivity imaging
The new sensor is equipped with Pregius S global shutter technology. The very small 2.74 μm hat use Sony’s proprietary back-illuminated pixels and stacked structure enable the approximately 105-effective-megapixels resolution in a compact size with a high level of sensitivity and saturation capacity. In addition to inspections of precision components such as semiconductors and flat-panel displays, which require a high degree of accuracy, this feature also enables the capture of larger objects with distortion free, high-resolution, low-noise images. Thereby machine vision cameras can achieve higher precision measurement and inspection processes in a wide range of applications.
■Circuit structure enabling a highly efficient sensor drive that saves power and makes high-speed imaging possible
The new sensor employs a circuit structure that optimizes pixel reading and sensor drive in the A/D converter, which saves power and enables faster data processing. This design makes a high-speed frame rate of up to 100 fps*3 possible, reducing the time to output image data for more efficiency in measurement and inspection tasks. It also shows promise for application in advanced inspections such as three-dimensional inspections, which use multiple image data sets.
■New ceramic package with connector to streamline camera assembly and contribute to stable operation
Sony has also developed a new ceramic package with connector, which is compatible with a series of eight products including the IMX927, making it possible to combine or detach sensors from camera modules flexibly to design cameras. Using this package makes camera assembly easier and streamlines the process of replacing sensors to suit camera specifications. It also has a superior heat dissipation structure, which suppresses the impact of heat on camera performance, contributing to stable, long-term operation.
For details, please see the following website
-IMX927 series product page: https://www.sony-semicon.com/en/products/is/industry/gs/imx927-937.html
-Global shutter technology: https://www.sony-semicon.com/en/technology/industry/pregius.html
| Model Name | IMX927 | IMX928 | IMX929 |
|---|---|---|---|
| Image size | Diagonal 39.7 mm (Type 2.5) | Diagonal 31.9 mm (Type 2.0) | Diagonal 28.1 mm (Type 1.8) |
| Effective pixels | 10,272 × 10,272 (H × V) | 8,256 × 8,256 (H × V) | 8,224 × 6,176 (H × V) |
| Unit cell size | 2.74 μm (H)× 2.74 μm (V) | ||
| Frame rate (all-pixels readout) | 8 bit: 112 fps | 8 bit: 138 fps | 8 bit: 225 fps |
| Shutter mode | Global shutter | ||
| Output | SLVS-EC | ||
| Color filter | Monochrome/Bayer | Monochrome/Bayer | Monochrome/Bayer |
| Package | Ceramic package with connector 160 pin × 2, 45 mm × 52 mm (H × V) | ||
| Model Name | IMX937 | IMX938 | IMX939 |
|---|---|---|---|
| Image size | Diagonal 39.7 mm (Type 2.5) | Diagonal 31.9 mm (Type 2.0) | Diagonal 28.1 mm (Type 1.8) |
| Effective pixels | 10,272(H)× 10,272(V) | 8,256(H)× 8,256(V) | 8,224(H)× 6,176(V) |
| Unit cell size | 2.74 μm (H)× 2.74 μm (V) | ||
| Frame rate (all-pixels readout) | 8 bit: 56 fps | 8 bit: 70 fps | 8 bit: 115 fps |
| Shutter mode | Global shutter | ||
| Output | SLVS-EC | ||
| Color filter | Monochrome/Bayer | Monochrome/Bayer | Monochrome/Bayer |
| Package | Ceramic package with connector | ||
| Model Name | IMX947 | IMX949 |
|---|---|---|
| Image size | Diagonal 39.7 mm (Type 2.5) | Diagonal 28.1 mm (Type 1.8) |
| Effective pixels | 5,136(H)× 5,136(V | 4,112(H)× 3,088(V) |
| Unit cell size | 5.48 μm (H) × 5.48 μm (V) | |
| Frame rate (all-pixels readout) | 8 bit: 423 fps | 8 bit: 811 fps |
| Shutter mode | Global shutter | |
| Output | SLVS-EC | |
| Color filter | Monochrome/Bayer | Monochrome/Bayer |
| Package | Ceramic package with connector | |
Note: Pregius S and its logo are the registered trademarks or trademarks of Sony Group Corporation or its affiliated companies.

The 7Artisan AF 10mm f/2.8 for X and E-mount was announced in Asia, and it should be available from Amazon and other retailers soon.
via weibo, FujiAddict

The 7Artisan 10mm f/2.8 II Fisheye, which we first covered here, is now available for purchase on B&H Photo and Amazon.
Improvements:
Technical specifications:

Sony is expected to announce a new Sony FE 100mm f/2.8 Macro GM OSS lens to replace the current Sony FE 100mm f/2.8 STF GM OSS.
via photar, Photorumors