Atomos Plans to Add Apple ProRes RAW Support On The Ninja V For Sony’s New FX3

By Louis Ferreira | Published: March 13, 2021


Sony a7SIII: B&H Photo / Amazon / Moment / Adorama
Atomos NINJA V: B&H Photo / Amazon / Adorama

Atomos announce development of Apple ProRes RAW support on the Ninja V for Sony’s New FX3
March 9th, Melbourne, Australia: Atomos is excited to be continuously working with the team at Sony to be bringing Apple ProRes RAW recording using the Ninja V with Sony’s brand new FX3 (ILME-FX3) camera. The FX3 & Ninja V combination will bring users the ability to record the camera’s 16-bit RAW output at up to 4kp60.

Sony’s Cinema Line FX3 is compact and perfect for solo shooting. In line with Sony’s other Cinema Line cameras, the FX3 includes S-Cinetone™, the highly regarded look profile inspired by Sony’s digital cinema camera VENICE colorimetry. Allowing the camera to be used standalone or alongside the other cameras in Sony’s Cinema Line. The compact and rugged camera offers users a wide dynamic range with 15+ stops* for video whilst also making it perfect for low light conditions. This groundbreaking new camera perfectly complements the current line-up offered by Sony; with the Alpha 7S III, the FX6 and the FX9, all outputting 16-bit RAW to an Atomos monitor/recorder. The recording of the Apple ProRes RAW files takes place on the Ninja V. This means that every type of use case and budget can be met with the new camera range. Read More »

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Sony Honored as One of “2021 World’s Most Ethical Companies”

By Louis Ferreira | Published: March 12, 2021


Sony Honored as One of “2021 World’s Most Ethical Companies”
Tokyo, Japan – Sony Corporation has been recognized by the Ethisphere Institute as one of the “World’s Most Ethical Companies” for the 3rd consecutive year. The US-based Ethisphere Institute researches and advances the standards of ethical business practices worldwide.

The “World’s Most Ethical Companies” award honors companies who achieve outstanding results in the areas of transparency, integrity, ethics, and compliance. Companies are evaluated across five categories: Ethics and Compliance Program, Corporate Citizenship and Responsibility, Culture of Ethics, Governance, Leadership and Reputation. This year’s list includes 135 companies from across 22 countries and regions, and 47 industries.

Maintaining a strong ethical culture while creating innovation is a key strategic focus for Sony. The Sony Group Code of Conduct is based upon the core ethical values of Fairness, Integrity, Honesty, Respect and Responsibility, and is the foundation for Sony’s culture. To Sony, this award recognizes Sony’s unwavering commitment to these principles in difficult and uncertain times. Sony believes that its strong ethical culture enables it to continue to advance its initiatives for sustainable value creation.

Sony Corporation Chairman, President and CEO Kenichiro Yoshida stated, “We are both pleased and proud that Ethisphere has once again named Sony one of the World’s Most Ethical Companies. The commitment to operate with “Integrity & Sincerity” is woven into every aspect of our business – and forms one of our most important and enduring Values . As we continue to do all that we can in areas of environment and social sustainability, such as the COVID-19 pandemic, climate change and social justice, we vow to continue to manage Sony in an ethical manner and with a long-term view, contributing to people, society, and the planet through all our business operations and social support programs.”

Ethisphere CEO, Timothy Erblich commented, “While addressing the tough challenges of 2020, we saw companies lead – above all other institutions – on earning the trust of stakeholders through resilience and a commitment to ethics and integrity. The World’s Most Ethical Companies honorees continue to demonstrate an unwavering commitment to the highest values and positively impacting the communities they serve. Congratulations to everyone at Sony for earning the World’s Most Ethical Companies designation.”

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Sony FX3 Now Shipping

By Louis Ferreira | Published: March 11, 2021


Sony FX3: B&H Photo / Amazon / Adorama

The Sony FX3 is now shipping from all major retailers, but if you don’t love the form factor get a Sony a7SIII.

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Sony a7SIII: B&H Photo / Amazon / Moment / Adorama
Atomos NINJA V: B&H Photo / Amazon / Adorama

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Sony a7III and a9II Firmware Updates Released

By Louis Ferreira | Published: March 10, 2021


Sony a7III Benefits and Improvements – Download Here
IMPORTANT: When you update to this version, FTP transfer setting will be initialized. Please reconfigure after the update.

  • Adds new features of FTP transfer
    • Allows you to transfer still images during shoot and playback operations.
    • Adds the following FTP transfer functions:
      • Allows you to narrow down the transfer target, such as protected images or non-transferred images, and transfer the images together as a batch.
      • Allows you to transfer only the image being played back by pressing the custom key.
      • Allows you to transfer all images automatically while shooting.
      • Allows you to select the setting to transfer both RAW file and JPEG taken in RAW+JPEG format to an FTP server.
    • Update the destination folder configuration.
      • Allows you to register up to nine FTP servers. (Previous was up to 3)
      • Allows you to change the destination folder configuration on the FTP server:
        • Save image data directly under the folder that you choose.
        • Register the media card slot number in the folder configuration.
        • Register the folder configuration same as your camera.
      • Improved operability of FTP transfer function.
        • Allows you to set items under Server Setting by using the smartphone application Transfer & Tagging add-on.
  • Improves the overall stability of the camera.

Sony a9II Benefits and Improvements – Download Here
IMPORTANT: When you update to this version, the camera settings will be reinitialized. Because of this, we recommend that you save the current settings before updating. You can use the Save/Load Settings function to save the current settings to a memory card and write them back after the update.

NOTE: For details on how to save the settings and the items that can be saved, refer to Save/Load Settings in the Help Guide.

  • Adds the Crop function to allow you to crop a recorded still image
  • Adds the Forced File No. Reset option in the File/Folder Settings (still image) menu to allow you to reset the still image file number and create a new folder
  • Other improvements
    • It is improved the phenomenon that some functions are not registered correctly in the Function menu
    • Improves the overall stability of the camera

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Sony a9II: B&H Photo / Amazon / Adorama
Sony a7III: B&H Photo / Amazon / Adorama

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New Sony Wireless Microphone and Lavalier Preorders Start

By Louis Ferreira | Published: March 10, 2021


Wireless Microphone ECM-W2BT: B&H Photo / Amazon
Lavalier ECM-LV1: B&H Photo / Amazon

Key Features
  • For Vlogs, Interviews, Videos & YouTube
  • Stable, Interference-Free Wireless
  • Clip-On Transmitter/Mic with 3.5mm Input
  • Compact MI Shoe-Mount Receiver with Mic
  • Dialog, Interview & VO Pickup Options
  • Power & Digital Audio via MI Interface
  • 3 Hr Rechargeable Batteries, 9 Hr via MI
  • Dust and Moisture Resistant
  • 650′ Range

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Sony a1 Now Shipping and More Sensor Testing

By Louis Ferreira | Published: March 9, 2021


We already received some PDR results from Photons on Photos, which you can check out here, but now DPR is getting into sensor testing and you can check out here or read the excerpts from it below:

The Sony Alpha 1’s dynamic range isn’t just good for a sports camera, though. It’s nearly a match for the very best full-frame cameras we’ve tested, despite the fast sensor scan rates that enable so many of its headline-grabbing capabilities…Compared to ‘pro’ offerings from Canon and Nikon, the a1 shows significantly more detail and less noise, with the 1D X III competing on noise levels due only to noise reduction that reduces detail.

The sensor in the Sony a1 displays a marked improvement over the first-generation full-frame stacked CMOS seen in the a9 and a9 II, with increases in resolution, readout speed and dynamic range. Up until now it had seemed as though fast sensor readout and high dynamic range were mutually exclusive. The a1 has the fastest sensor scan rate of any camera we’ve measured, to our knowledge only roughly 1ms or ~25% slower than a traditional mechanical shutter.

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Sony a9II: B&H Photo / Amazon / Adorama

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