Venus Optic Laowa 65mm f/2.8 2x Macro Discounted

By Louis Ferreira | Published: May 27, 2021


You can currently save $50 on a very affordable high quality 2x macro lens for E-mount on B&H Photo

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New WANDRD ROAM Sling

By Louis Ferreira | Published: May 26, 2021


The WANDRD ROAM Sling is a beautiful and innovative camera-slash-everyday bag built for those that want their cake and want to eat it too.

Orem, UT (May 25, 2021) —  On Kickstarter today, WANDRD releases the ROAM Sling and patent-pending Laptop Carry — the perfect camera solution and everyday carry for Sling devotees.

After high demand, diligent designing, and field testing, the ROAM Sling is available in three sizes: 3L, 6L, and 9L, along with an add-on patent-pending laptop carry available in 13” and 16”.

“It may look small, but this baby can carry everything you need for a full day of shooting, working, snacking, and all around butt-kicking,” says Ryan Cope, WANDRD co-founder and head of marketing. ‘Oh yeah, and it can also fit a 16″ laptop. Show us another sling that can do that…We’ll wait.”

With WANDRD’S key focuses always in mind — comfort, access and versatility — the feature-packed ROAM Sling is more comfortable than anything else out there, has a wide opening for easy access, comes with removable dividers, and features an expandable water bottle/tripod pocket with secure and easy access.

Moreover the 6L and 9L ROAM Slings include a patent-pending design allowing one to carry a laptop right on the Sling. More than your average laptop case carry. Heck, it’s more than your above-average laptop case. This baby transforms into an ergonomic stand, is built to withstand all your “oh shit” moments, and quickly integrates with the WANDRD 6L and 9L Sling, Carry Strap and Tech Bags to create a minimal carry solution.

Support WANDRD today on Kickstarter

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Sony Corporate Strategy Meeting FY2021

By Louis Ferreira | Published: May 26, 2021


Sony Corporate Strategy Meeting FY2021
Leveraging the Sony Group’s Diverse Strengths Around the Axis of its Purpose, to Achieve Value Creation from a Long-term View, and the Evolution and Growth of its Business

Tokyo, Japan – Sony Group Corporation (“Sony” or the “Company”) today held its Corporate Strategy Meeting for the fiscal year ending March 31, 2022 (FY2021).

Focusing on the keywords of creativity, technology and the world (community), Chairman, President and CEO Kenichiro Yoshida presented Sony’s corporate strategy from a long-term view as a creative entertainment company with a solid foundation of technology, around the axis of its Purpose (or reason for being) to “fill the world with emotion (or Kando) through the power of creativity and technology,” which he established as part of Sony’s corporate culture following his appointment as CEO three years ago.

He stated that in order to deliver Kando to even more users through the content that Sony creates together with creators, Sony plans to further strengthen its partnerships in the area of DTC (Direct-to-Consumer) services, and accelerate its initiatives and investments, particularly in the mobile and social spaces, with the aim of expanding the number of people around the world directly connected to the Sony Group due to their desire to consume entertainment from the current number of approximately 160 million to 1 billion people.

As part of these efforts, Jim Ryan, President and CEO of Sony Interactive Entertainment (“SIE”) stated that, “through investments in IP, group collaboration within Sony, and investment in social and mobile, we are excited for the opportunity to continue to expand our community.”

Sony plans to continue to leverage the Group’s diverse strengths around the axis of its Purpose, in order to create new value for creators and users from a long-term view, and drive the further evolution and growth of its business.

Highlights from the presentation are below. For further details, please refer to the speech materials, presentation slides and archived webcast from the event, which will be available on Sony’s corporate website. Read More »

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Nissin Air10s Firmware Update

By Louis Ferreira | Published: May 25, 2021


Nissin has been around for years and they make a pretty decent product for the price. They have released a few updates for the Air10S since its launch and the latest update adds a new function.

Update steps
1 – Download the Firmware file to your computer.
2 – Format your MicroSD card under FAT32 format and copy the firmware file to MicroSD card. (Please backup data before format.)
3 – Insert MicroSD card and batteries into Air10s and switch on it.
4 – The LED light will blink in orange then change into red light. Wait until the green light blinks, the update process completed.
5 – Remove the card. Re-insert the batteries and power on Air10s.
Firmware update completed.

Update Notes:
New function: double click “M.zoom” enter zoom setting.

Download Here

Nissin Air10S: B&H Photo / Adorama

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Save $104 on Capture One Pro 21

By Louis Ferreira | Published: May 24, 2021


Adorama has discounted Capture One Pro 21 today only.

Capture One 21 is here
A game-changing Speed Edit tool and the most authentic colors yet. Discover the new features that will transform the way you edit and create.

Speed Edit
Revolutionize how fast you edit photos. Speed Edit lets you work seamlessly without touching a slider on the interface – simply hold down selected hotkeys and scroll, drag or use the arrow keys to make rapid edits. You can even adjust multiple photos at once for the fastest ever batch edit.

Dehaze
Eliminate haze and reduce flatness in your images – all in one slider. The powerful new Dehaze tool automatically adjusts contrast, saturation and other elements in flat photos.

Faster Asset Management
Get seamless asset management. With increased power and speed, it’s now faster than ever to import, search and browse photos in Catalogs and Sessions.

Improved Importer
Start smooth and save disk space. High-resolution thumbnails make it easy to select images directly in the importer – and cull the ones you don’t want. Plus, import images from different folders at once.

Enhanced Tooltips
Navigate the Capture One interface with ease – simply hover over a tool for a quick explanation of how it works and links for more learning. Enable or disable them from Preferences as you like.

Learn
It’s never been easier to master Capture One. With the new “Learn” button, quickly access a curated selection of tutorials designed to help you learn step-by-step.

HEIC support
With support for HEIC files (8-bit), you can now edit photos from your Apple devices and more in Capture One.

New ProStandard Profiles
Stay true to real life with the most authentic colors yet. These new camera profiles preserve original colors better than ever, protecting hues from changes caused by contrast. A game changer for portrait and product photography – and any image that relies on authentic color.

 

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SIRUI Announces Ground Breaking New 75mm f/1.8 1.33x Anamorphic Lens

By Louis Ferreira | Published: May 24, 2021

SIRUI USA LLC

Sirui 50mm f/1.8 Anamorphic 1.33X: B&H Photo / Amazon / Adorama
Sirui 24mm f/2.8 Anamorphic 1.33x: B&H Photo / Amazon / Adorama

SIRUI Announces Ground Breaking New 75mm f1.8 1.33x Anamorphic Lens
SIRUI today launches its new 75mm f1.8 1.33x anamorphic lens, giving filmmakers the ability to make telephoto images with an anamorphic look

NEW YORK, May 24, 2021 /PRNewswire/ — Creating images where the subject really stands out in the frame. This new focal length offers the same characteristic stretched oval bokeh and streaked flares that SIRUI’s 1.33x lenses have become famous for. Its anamorphic look combined with the wide f1.8 maximum aperture, 13-blade iris and 1.2m close focus distance offers beautifully blurred backgrounds and excellent foreground separation. The result – stunning portrait shots.

The 75mm f1.8 1.33x lens required the SIRUI optical team to overcome key technical problems with a brand new optical design. It took persistent efforts and considerable investment to make this lens possible.

Made for APS-C sensor cameras, it joins the existing SIRUI lens lineup of 24mm f2.8, 35m f1.8 and 50mm f1.8 1.33x lenses. All four lenses have common aesthetics and handling, and together they form a set which filmmakers can use to tell complete cinematic stories, switching freely between scenes while maintaining common background rendering. Their stunning optical quality coupled with their small size means that they can be used professionally to shoot drama, commercial, weddings or documentary work.

The oval shaped anamorphic elements of the 75mm f1.8 1.33x create a 33% increase in horizontal field of view when compared to a regular spherical lens. This image is then desqueezed in post-production to achieve an anamorphic image with the correct aspect ratio.

Until now, options for affordable anamorphic shooting have been very limited. Traditional anamorphic cinema lenses have cost tens of thousands of dollars, while DIY anamorphic adapters based on optics designed for projection are bulky and have other limitations. Now filmmakers can own a complete four lens set of SIRUI anamorphic lenses for less than the price of a single anamorphic lens from some other manufacturers.

The lens is available in Sony E-mount, Micro Four-thirds mount, Nikon Z-mount, Fujifilm X-mount and Canon EF-M mount. Solidly constructed of metal, it still weighs just 795g/1.75 lbs (in MFT mount) and is between 130.4mm and 134.1mm long depending on the mount chosen. It has a 67mm diameter filter thread and non-rotating lens front that allows for easy attachment of screw-on variable ND filters or polarizers. It has a long 186 degree focus throw for precision focusing.

Price and Availability
The SIRUI 75mm F1.8 1.33x Anamorphic Lens is available to pre-order from today on the Indiegogo crowdfunding platform at a Super Early Bird price of $669 US. Super Early Bird orders are estimated to ship in early June, 2021. Back us Now Click here.

SIRUI has successfully launched five crowdfunding campaigns on Indiegogo so far, with a total of almost 10,000 backers.

Use SIRUI lenses to truly enhance the artistic appeal of your footage and immerse your audience in an anamorphic world.

via FujiAddict

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