
Sony Electronics Launches Nationwide “Create Action” Initiative
Sony Electronics Launches Nationwide ‘Create Action’ Initiative to Support Local Non-Profit Organizations
$1 Million Social Justice Program Offers Funding, Product, Creative Resources and Increased Awareness for Local Organizations Supporting Underrepresented, Underserved Communities
SAN DIEGO, June 9, 2021 — Sony Electronics (“Sony”) today announced the launch of ‘CREATE ACTION’, a new $1 million grant program designed to support underserved, underrepresented communities by amplifying the efforts of local, non-profit organizations embedded within these communities. This program is part of Sony’s broader social justice efforts, with funding sourced from the company’s Global Social Justice Fund.
Why CREATE ACTION?
88% of non-profits, over 1 million organizations in the U.S., have annual budgets of less than $500,000. Marketing and fundraising are the two most cited challenges for these smaller organizations*. Many times, they lack the necessary budget, creative resources or accessibility to larger platforms to help spread their message. Read More »