Godox Announced Two New Macro Flashes

By Louis Ferreira | Published: August 11, 2021


Godox announced a new clip-on style flash ring that provides a lot of flexibility and power with the Godox MF12 Macro which you can get from B&H Photo / Adorama.

Key Features
  • Wireless Slave TTL Flash for Close-Ups
  • Guide Number: 16′
  • Power Ratio: 1/128 – 1/1
  • Recycling Time: 0.01 to 1.7 Seconds
  • Operates on 2.4 GHz Frequencies
  • Filter Holder and Filter Set Included
  • Built-In Rechargeable Lithium Battery
  • 500 Full-Power Flashes on Full Charge
  • USB Type-C Port for Charging
  • Includes Adapter Rings and Mounting Ring

Godox also announced a traditional style ring light the Godox Ring72 Macro LED which you can get from B&H Photo / Adorama.

Key Features
  • Optimized for Macro and Close-Up Imaging
  • 8W, Color Temperature: 5600K
  • Constant Light: 72 LEDs CRI/TLCI: 96/97
  • Full, Left Side, Right Side Settings
  • Runs on 4 x AA or Detachable Li-Ion
  • Mounts Directly to Lens Filter Thread
  • 49, 52, 55, 58, 62mm, Lens Adapters
  • 67, 72mm Lens Adapters

 


Godox MF12 Macro

Godox Ring72 Macro LED

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7Artisan 50mm f/0.95 Now Available on Amazon

By Louis Ferreira | Published: August 10, 2021


The 7Artisan 50mm f/0.95 should be a great lens for the price considering how good the 35mm f/0.95 lens from them performs. I really like these lenses for low light shooting myself so I am picking on the 7Artisan 50mm f/0.95 myself from Amazon.

Specs:

  • Available for Sony E, Fujifilm X, Nikon Z, Canon EOS M, Micro Four Thirds
  • Aperture: f/0.95-f/16
  • Minimum focus distance: 45mm
  • Filter diameter: 62mm
  • Length: 67.5mm
  • Weight: 416 grams

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2021 Underwater Olympics Footage Shot With Sony a1/a9II in Telemetrics PT-CP-S5 Housings

By Louis Ferreira | Published: August 9, 2021


Robotic Camera Systems with Telemetrics PT-CP-S5 remotely controlled Pan/Tilt Head ©Telemetrics

The Olympics underwater shots were brought to the next level this year using the Telemetrics PT-CP-S5 remotely controlled Pan/Tilt Heads and Sony a1/a9II cameras. The Telemetrics PT-CP-S5 was first used in the 2016 Olympics, but the cameras inside have improved substantially since. These housings are designed exclusively for Sony Alpha cameras and allow Sony cameras to be fully controlled over a Cat7 cable remotely from a workstation.

For those unaware, these kinds of systems operate using FTP and the images are quickly transferred to the workstation for edited, tone adjustment, and captioning before they are sent to print. Olympics photography is largely about how quickly you can get an image out to the press and Sony started taking this kind of photography seriously when they announced the Sony a9, but the 2020 Olympics, which later became the 2021 Olympics, were supposed to be a big coming-out party for mirrorless cameras. Mirrorless cameras like the Sony a1/a9II can finally compete with Canon and Nikon for high-speed sports photography, which was a weakness of mirrorless cameras a few years ago, and Sony was the first to address these shortcomings.

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Sony A1: B&H Photo / Amazon / Moment / Adorama
Sony a9II: B&H Photo / Amazon / Adorama

via mebucom

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Sony Controls 22.1% of The Camera Market

By Louis Ferreira | Published: August 8, 2021


Nikkei published the latest digital camera global market shares for 2020 and the top brands are:

  1. Canon: 47.9% (+2.5%)
  2. Sony: 22.1% (+1.9%)
  3. Nikon: 13.7% (-4.9%)
  4. Fujifilm: 5.6 % (-0.3%)
  5. Panasonic 4.4% (-0.3%)

Canon, Sony, and Nikon control about 80% of the market with Fujifilm and Panasonic controlling about 10% and others makes controlling about the last 10% of the market. The global disruption of COVID seems to have shaken the camera market up quite a bit and it will be interesting to see how things recover over the years to come.

via Digicame-info, Photorumors

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TTArtisan 50mm f/1.4 Announce

By Louis Ferreira | Published: August 7, 2021


TTArtisan has been releasing some great Leica-like lenses for a while now and the new TTArtisan 50mm f/1.4 will likely perform equally as well as their other Leica-style glass. There is a listing on Amazon for this lens already and preorders should start soon.

  • [Compact & Portable] The 50mm f/1.4 ASPH is a versatile normal-length lens, adopting the optical structure of 10 elements in 8 groups. With the size of67cm*63cm, it can be easily grasped with one hand.
  • [High Sharpness] The lens sports an advanced optical design, which uses a series of specialized elements to reduce various aberrations and distortion in order to achieve high sharpness and accurate rendering. 1 Aspherical Element，1 Abnormal Dispersion Element，8 High Index Elements
  • [F1.4 Large Aperture] Its bright design suits working in difficult lighting conditions and also affords improved control over depth of field for working with selective focus techniques.
  • [Wide Used] Well-suited to everyday shooting with subjects including portraiture, street, landscape, and reportage.Shoot as close as 1.6′ away and a 12-blade diaphragm contributes to a smooth bokeh quality.
  • [Compatibility System] Compatible with Sony EA7、A7Ⅱ、A7Ⅲ、A7R、A7RⅡ、A7RⅢ、A7RⅣ、A7S、A7SⅡ、A7SⅢ、A9、A7C,Make sure this fits by entering your model number.

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Sony Q1 FY2021 Financial Results

By Louis Ferreira | Published: August 6, 2021

Electronics Products & Solutions (EP&S)
Sales are expected to be higher than the April forecast due to the impact of foreign exchange rates as well as higher-than-expected sales of digital cameras due to higher unit sales, partially offset by lower-than-expected sales of televisions due to lower unit sales. Operating income is expected to be higher than the April forecast due to an increase in unit sales and an improvement in the product mix of digital cameras as well as the positive impact of foreign exchange rates, partially offset by the above-mentioned lower unit sales of televisions.

  • Next is the Electronics Products & Solutions (“EP&S”) segment.
  • Primarily due to an increase in unit sales of televisions and digital cameras, as well as the impact of foreign exchange rates, sales for the quarter increased significantly to 576.3 billion yen, a 59% increase compared to the same quarter of the previous fiscal year which was severely negatively impacted by COVID-19.
  • Operating income increased a significant 80.6 billion yen to 71.8 billion yen year-onyear, primarily due to the benefit of the increase in sales and an improvement in the product mix.
  • FY21 sales are expected to increase 60 billion yen compared to the previous forecast to 2 trillion 320 billion yen and operating income is expected to increase 22 billion yen to 170 billion yen to reflect the results of FY21 Q1.
  • In the TV business, the market for high-value-added, large-screen products, which is our focus, remains strong, but we are beginning to see a decline in the stay-at-home demand that has continued since last fiscal year in the market for low-priced, smalland medium-sized products. While the supply of TV panels is tight, we have maintained price and shifted our focus to higher value-added models, resulting in our average selling price rising a significant 38% year-on-year.
  • In the digital camera business, which suffered a significant contraction in demand around the world due to COVID-19, sales are strong in all regions due to a recovery in demand and a shift in the market to high-performance and high-spec products, as well as our strong product competitiveness.
  • At the same time, the recent resurgence of COVID-19 in Southeast Asia has caused governments to place restrictions on personal and corporate activity, and we have had to reduce our operations at our factories in Malaysia from the end of May. There is a risk that parts of our component supply chain could also be negatively impacted.
  • Our FY21 forecast incorporates these emerging supply-side risks as well as demandside risks, such as lower stay-at-home demand from the second half of the fiscal year

Imaging & Sensing Solutions (I&SS)
Sales are expected to be lower than the April forecast due to an expected decrease in unit sales of image sensors for mobile products, partially offset by the impact of foreign exchange rates. Operating income is expected to remain unchanged from the April forecast mainly due to the positive impact of foreign exchange rates, substantially offset by the above-mentioned decrease in sales of image sensors for mobile products.

  • Next is the Imaging & Sensing Solutions (“I&SS”) segment.
  • FY21 Q1 sales increased 6% year-on-year to 218.1 billion yen and operating income increased 4.3 billion yen year-on-year to 30.5 billion yen.
  • FY21 sales are expected to decrease 30 billion yen compared to our previous forecast to 1 trillion 100 billion yen but our operating income forecast remains unchanged from the previous forecast.

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