Sony Accelerates Net Zero Initiative


Sony accelerates target to achieve a zero environmental footprint by ten years Aims to achieve carbon neutrality, including scope 3, by 2040
Tokyo, Japan – Sony Group Corporation (“Sony”) is accelerating its goal of achieving carbon neutrality throughout the entire value chain, including scopes 1 to 3, by ten years from 2050 to 2040, and its target for achieving 100% renewable energy in its own operations also by ten years, from 2040 to 2030.

Sony is making various efforts regarding the environment from the two perspectives of “Responsibility” and “Contribution.” Sony has pursued environmental initiatives in accordance with its environmental principles since the early 1990s, and in 2010, the company announced the “Road to Zero,” a long-term global environmental plan that aims to realize a sustainable society by achieving a zero environmental footprint throughout the life cycle of Sony’s products and business activities by the year 2050. The “Road to Zero” plan symbolizes Sony’s responsibility for the global environment, and accordingly Sony has set goals for each of the four perspectives of climate change, resources, chemical substances, and biodiversity in drawing a comprehensive roadmap to achieve the goals of the plan. As climate change risks become more apparent and serious worldwide, and the transition to a decarbonized society has become an urgent issue, Sony made the decision to accelerate its environmental impact reduction activities in the climate change area and to bring forward the target year of achieving a zero environmental footprint in this area by ten years.

1. Accelerate the target year for achievement of carbon neutrality to 2040
Sony will accelerate its target year for carbon neutrality, that is, greenhouse gas (GHG) emissions of virtually zero, from 2050 to 2040. Specifically, Sony intends to make direct and indirect emissions (scopes 1 and 2) of its own operations carbon neutral by 2030, and by 2040, in addition to scopes 1 and 2, Sony will also target other emissions originating from stages such as products, supply chains, and logistics (scope 3), aiming for net zero emissions achieved in all scopes.

2. Accelerate the target year for achievement of “RE100” 100% renewable energy to 2030
Sony, which is promoting the use of renewable energy, is a member of the international initiative “RE100” *1. In addition to bringing forward its “Road to Zero” climate change achievement year, Sony is also accelerating the goal of achieving 100% renewable electricity used at its own sites by ten years from 2040 to 2030.

Accordingly, the renewable electricity rate to be achieved as of 2025, which is one of the priority items of Sony’s “Green Management 2025 (GM2025)” medium-term environmental targets enacted to achieve “Road to Zero”, is being raised from the existing target of 15% to the new target of 35%. At the same time, Sony’s renewable energy procurement policy has been revised to include additional items for environmental consideration when installing and operating power generation equipment.

3. Measures for carbon neutrality and 100% renewable energy
The Sony Group will mainly implement the following measures in order to achieve 100% renewable electricity by 2030, and carbon neutrality from scopes 1 to 3 by 2040.

  1. Continuous reduction of environmental impact at own sites: Accelerate energy saving, installation of solar power generation equipment, and introduction of renewable energy throughout the Sony Group.
  2. Further promotion of energy efficient products: Accelerate initiatives to reduce annual power consumption per Sony product.
  3. Strengthening efforts with partners: Encourage business partners of the Sony Group, such as those engaged in parts, materials and finished product manufacturing, to manage their GHG emissions, save energy, and convert to renewable energy to reduce the amount of GHG emissions throughout the entire supply chain.
  4. Contribution to carbon removal / fixation*2: Contribute to carbon fixation through both technological removal and absorption by ecosystems. Specifically, 1) technological removal through measures such as exploration of investments in startups engaged in carbon removal and other related areas through the Sony Innovation Fund: Environment (“SIF: E”), a corporate venture capital fund established in September 2020 as an initiative to foster environmental technology, and 2) absorption by ecosystems, for example exploring credit generation from carbon absorption associated with augmented ecosystem businesses such as Synecoculture being rolled out by SynecO, Inc., which was established as the first project of SIF: E in April 2021.

While the acceleration of the carbon neutral and 100% renewable energy achievement targets announced this time are part of Sony’s responsibility as a company, Sony is also actively working to contribute to the global environment through its own technologies and businesses, as well as through co-creation with partners. Going forward, Sony will continue to promote activities for the realization of a sustainable and better society and the global environment.

*1 An initiative operated by the international non-government organization The Climate Group in partnership with CDP. It consists of companies committed to using 100% renewable electricity and comprises 370 member companies worldwide (as of May 16, 2022).

*2 Technology that absorbs and fixes carbon from the atmosphere.

via Sony

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New KIPON IBELUX 40mm f/0.85 Mark III Announced


The new KIPON IBELUX 40mm f/0.85 Mark III is now available to order from B&H Photo. It has new glass elements and coatings that should improve its performance over previous generations of this ultra-fast lens.

Focal Length: 40mm equivalent to 60mm on APS-C cameras
Aperture Blade: 10 blade circular diaphragm
Aperture: f0.85 – f22 full stop clicks
Elements: 10 Elements in 8 Groups
Aperture Blades: 10
Minimum Focus Distance: – 0.75m / 2.5′
Weight: 1166g | 2.57 pounds
Focus: Manual | 250° Degree Throw
CPU Contacts: No
Construction: All Metal – aluminum, brass, stainless
Filter Threads: 67mm

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Sony Savings Sunday: Tamron, Sigma, and Laowa Savings


Tamron 20mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama

Sigma 150-600mm f/5-6.3 DG DN OS Sports Save $100:
B&H Photo / Amazon / Adorama
Sigma 100-400mm f/5-6.3 DG DN OS Save $50:
B&H Photo / Amazon / Adorama
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $100:
B&H Photo / Amazon / Adorama

Sigma 16mm F1.4 DC DN | Contemporary Save $75
B&H Photo / Amazon / Adorama
Sigma 30mm F1.4 DC DN | Contemporary Save $75
B&H Photo / Amazon / Adorama
Sigma 56mm F1.4 DC DN | Contemporary Save $75
B&H Photo / Amazon / Adorama

Laowa 105mm f/2 Save $220

Laowa 24mm f/14 Save $150

Laowa 10-18mm f/4.5-5.6 Zoom Save $150

Laowa 12mm f/2.8 Zero-D Lens for Canon EF and Magic Shift Converter MSC Save $100

Laowa 12mm f/2.8 Zero-D Save $100

Laowa 15mm f/2 FE Zero-D Save $100

Laowa 9mm f/5.6 FF RL Save $80

Atoms Save up to $600

Other Deals
Memory Card Savings
Power Banks

Battery Banks
Anker PowerCore Speed 20000 PD
PowerCore+26800 PD
other more affordable options

New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple iMac Pro: B&H Photo / Adorama
New Apple MBP: B&H Photo / Adorama
New Apple M1: B&H Photo / Amazon / Adorama
MacBook Pro (Savings still available): B&H Photo

Limited time iPad Pro Savings
iPad Pro Bundles: B&H Photo

Software Deals
Luminar Neo & Luminar AI & Luminar 4 & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2022
Photolemur
Picktorial
TopazLabs
Capture One

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Sigma 16-28mm f/2.8 DG DN Coming June 1


Sigma will announce a new lens on June 1st the Sigma 16-28mm f/2.8 DG DN Contemporary according to CameraBeta.

[Sigma full-frame micro-single head 16-28mm F2.8 DG DN|C or officially released on June 1] The new head adopts 11 groups of 16 optical structures, the closest focusing distance: 25cm, the maximum magnification: 1:5.6, 9 pieces Circular aperture blade, filter interface: 72mm, size: φ77.2×100.6mm (E-mount version is 102.6mm), weight: 450 grams, Sony E and Mareson L-mount versions will be launched.

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Sony TIPA 2022 Awards


BEST FULL FRAME EXPERT CAMERA
Sony Alpha 7 IV: B&H Photo / Amazon / Momentum / Adorama
TIPA editors felt strongly that photographers who are ready to grow and expand their creative options in both still and video work will find a lot to like in the A7 IV. The 33MP Exmor R full-frame sensor’s back- illuminated design delivers low noise and vivid colour images, with low light performance enhanced by a native ISO up to 51,200, plus there’s a remarkable 15-stop dynamic range at the lowest ISO settings. The BIONZ XR processor is fast and can handle 10 fps for up to 800 consecutive raw + JPEG images, while the video side is equally impressive, with long continuous recording times of up to one hour at 4K 60p and with the editing flexibility brought by the possibility to record in 10-Bit 4:2:2. Numerous connectivity options include a built-in HDMI port, an enhanced connection to smartphone via the Imaging Edge application via Wi-Fi and Bluetooth and numerous live streaming options.


BEST FULL FRAME STANDARD ZOOM LENS
Sony FE 24-70mm F2.8 GM II: B&H Photo / Amazon / Adorama
The TIPA jury considered this lens as thoroughly designed to respond to the changed needs of today’s still, video and hybrid content creators. This second generation lens comes six years after the original G Master 24-70mm zoom. It is smaller and lighter, has enhanced (2X) AF tracking speed driven by four of Sony’s XD linear motors, plus an all-new new optical construction that includes three aspherical elements, of which two are unique XA (extreme aspherical) for high resolution,  two extra low dispersion elements, and two Super ED elements, plus Nano AR Coating II. Video enhancements include extremely smooth and quiet AF, reduced focus breathing and shifts when zooming, and Linear Response MF, for newfound manual focus control, plus support for the breathing compensation function in compatible Alpha series cameras. Other new features include an updated lens hood for working with variable filters, an 11-blade diaphragm, and improved dust and moisture resistance.


BEST FULL FRAME TELEPHOTO ZOOM LENS
Sony FE 70-200mm F2.8 GM OSS II: B&H Photo / Amazon / Adorama
The 70-200 focal length is perhaps the most popular tele zoom range, considered essential piece of kit for expert and professional alike. The TIPA jury agreed that the Sony 70-200mm ups the ante on this classic focal length by incorporating a brand-new AF system with 4X the speed and a weight reduction of almost 30% (under 1 kilo/ 2.3 lbs) from previous models, plus incorporates improvements that dramatically limit the effects of focus breathing and focus shift, essential to quality video production. Enhanced optics, including a Sony unique XA (extreme aspherical) element offer corner-to-corner sharpness, even wide open, and a newly designed 11-blade diaphragm helps create soft and pleasing bokeh. The supporting AF system sports 4 XD Linear motors for improved focus tracking, 30fps continuous shooting, and near-silent AF. Multi-mode on-board Optical SteadyShot image stabilization insures steadiness at even the longest focal length settings.


BEST PHOTO SMARTPHONE PROFESSIONAL
Sony Xperia PRO-I: B&H Photo / Amazon
The Xperia PRO-I brought Industry-leading Imaging Technology to Sony’s Advanced Smartphone. Along with numerous connectivity options and a remarkable 512GB internal storage, TIPA jury members were impressed by it being the world’s first smartphone with a 1.0-type sensor with phase detection AF and 4k video recording capability at 120 fps, plus Eye AF and Object tracking for use in both still and video modes. PRO-I boasts three Zeiss rear camera lenses, all with T* coating, for capturing 12MP images, a 24, 50 and a 16mm focal length, and an 8MP front lens. The brilliant 6.5 inch OLED display with 3840×1644 pixels, protected by Gorilla Glass Victus, can also be used as a vivid monitor for video capture. Xperia PRO-I also contains the BIONZ X Processor, which delivers enhanced noise reduction.

via TIPA

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New Tokina SZ 33mm f/1.2 E Announced


Tokina SZ 33mm f/1.2 X: B&H Photo / Amazon

Tokina SZ 33mm F1.2 X and Tokina SZ 33mm F1.2 E worldwide sales date announcement
Kenko Tokina Co., Ltd. is proud to announce the sales release of the Tokina SZ 33mm F1.2 lens for Fuji X and Sony E (APS-C) camera mounts. SZ series offering a range of exciting products with specific features and valuable advantages.

Sales will commence on June 17, 2022.

The main concept of the Tokina SZ 33mm F1.2 lens is to provide a lens for an affordable price but with a superb bokeh and great low-light performance designed for photographers and videographers in mind. 33mm focal length (50mm in full frame) equals to a standard angle of view that allows this lens to be used in a wide range of genres like landscapes, street snap, portrait and nightscape photography. Compared to the existing Tokina atx-m 33mm F1.4, the Tokina SZ 33mm F1.2 is faster and adopts a manual focus and aperture to realize a more attractive price and to make this lens more functional in video production.

By releasing the Tokina SZ 33mm F1.2 for Fuji X and Sony E mount mirrorless cameras, Tokina aims to provide the mass market with one more powerful option for photographers and videographers.

Highlighted Features

  • The most natural angle of view for wide range of genres.
  • Fully manual focus and aperture for video shooting.
  • Super fast f/1.2 aperture for faster shutter speed and smooth bokeh.
  • Low light fall-off.
  • High contrast performance.
  • Click-less aperture ring & depth of field scale.
  • Long focus throw for an extremely precise focus.

“The Tokina SZ 33mm F1.2 is an ultra fast, manual focus standard prime lens designed exclusively for APS-C size mirrorless cameras. The main concept of the Tokina SZ 33mm F1.2 lens is to provide a lens for an affordable price but with a superb bokeh and great low-light performance designed for photographers and videographers in mind. 33mm focal length (50mm in full frame) equals to a standard angle of view that allows this lens to be used in a wide range of genres like landscapes, street snap, portrait and nightscape photography. Compared to the existing Tokina atx-m 33mm F1.4, the Tokina SZ 33mm F1.2 is faster and adopts a manual focus and aperture to realize a more attractive price and to make this lens more functional in video production. By releasing the Tokina SZ 33mm F1.2 for Fuji X and Sony E mount mirrorless cameras, Tokina aims to provide the mass market with one more powerful option for photographers and videographers.”

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