
Photorumors found another new Chinese lens retailer, and it looks like their first lens will be the Cheecar 14mm f/2.8 for Sony E Mount, Canon R, and Nikon Z.
via Photorumors

Photorumors found another new Chinese lens retailer, and it looks like their first lens will be the Cheecar 14mm f/2.8 for Sony E Mount, Canon R, and Nikon Z.
via Photorumors

Tamron 20-40mm F/2.8 Di III VXD: B&H Photo / Amazon / Adorama
TAMRON announces category-disrupting, fast-aperture
standard zoom 20-40mm F/2.8 Di III VXD (Model A062)
New lens is smallest and lightest in its class1 and opens new video opportunities
Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the launch of the 20-40mm F/2.8 Di III VXD (Model A062), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras on October 27, 2022. However, due to the current global health crisis, the release date or product supply schedule could change.
| PRODUCT NAME | 20-40mm F/2.8 Di III VXD (Model A062) For Sony E-mount |
|---|---|
| DATE OF LAUNCH | October 27, 2022 *Due to the spread of COVID-19, the release date or the product supply schedule could be delayed. |
1 Among the fast-aperture zoom lenses for Sony E-mount full-frame mirrorless cameras (As of August, 2022. TAMRON)
Overview of the 20-40mm F/2.8 Di III VXD (Model A062) features
The 20-40mm F2.8, TAMRON’s latest innovation, is an unparalleled new fast-aperture standard zoom lens that can be easily carried around for everyday shooting for both still images and video. Designed for Sony E-mount full-frame mirrorless cameras, the lens was created in aggressive pursuit of portability that is ideal for everyday use. Starting from 20mm at the ultra wide-angle end and covering up to 40mm in the standard focal range, it is the smallest and lightest in its class1. The 20-40mm F2.8 delivers beautiful images across the entire zoom range and is great for still photography and for creating vlogs and other video content. The lens incorporates TAMRON’s VXD (Voice-coil eXtreme-torque Drive), an AF drive system using the linear motor focus mechanism. The VXD boasts superior quietness and agile performance and achieves high-speed and high-precision autofocus. With an MOD (Minimum Object Distance) of just 0.17m (6.7 in) and maximum magnification ratio 1:3.8 at the wide end, the lens provides exceptional close-range shooting capability, offering the added feature of wide macro photography.
PRODUCT HIGHLIGHTS
SPECIFICATIONS
| Model | A062 |
|---|---|
| Focal Length | 20-40mm |
| Maximum Aperture | F2.8 |
| Angle of View (diagonal) | 94˚ 30′-56˚ 49′ (for full-frame mirrorless format) |
| Optical Construction | 12 elements in 11 groups |
| Minimum Object Distance | 0.17m / 6.7 in (WIDE), 0.29m / 11.4 in (TELE) |
| Maximum Magnification Ratio | 1:3.8 (WIDE) / 1:5.1 (TELE) |
| Filter Size | φ67mm |
| Maximum Diameter | φ74.4mm |
| Length* | 86.5mm (3.4 in) |
| Weight | 365g (12.9 oz) |
| Aperture Blades | 9 (circular diaphragm)** |
| Minimum Aperture | F22 |
| Standard Accessories | Flower-shaped hood, Lens caps |
| Mount | Sony E-mount |
* Length is the distance from the front tip of the lens to the lens mount face.
** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.
Specifications, appearance, functionality, etc. are subject to change without prior notice.
This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

It seems everyone is making AF lenses for Sony E mount now, and Astrhori is looking to join that movement with its first Autofocus lens, the Astrhori 85mm f/1.8 AF for E-mount. The above image shows EXIF data form the lens and I saw it around weibo a few days ago with people trying to guess what it was, but I can now confirm it is an Astrhori lens that will be coming soon. Astrhori lenses can be found in their store on Amazon.
Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube
Plus our owners’ groups
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group
NiSi 9mm f/2.8: B&H Photo / Amazon
The details of the NiSi 9mm f/2.8 were first leaked here, but the lens has now been officially announced.

New: NiSi 9mm F/2.8 ultra-wide angle for APS-C mirrorless cameras
The Transcontinenta Group, distributor NiSi Benelux, introduces the all-new NiSi 9mm F2.8 ultra-wide angle for APS-C Sony FE, Canon RF, Nikon Z and Fuji-X mirrorless cameras as well as M4/3 cameras.
NiSi has long been known among professional photographers as one of the best manufacturers of high-quality “square” filters and filter holders for almost every camera brand and type of lens. In recent years, NiSi has expanded its range to include circular filters, filters for luxury compact cameras from Sony, Ricoh and Fuji, a NiSi Close-up Lens Kit and an NM-180 Macro Focusing Rail. In early 2021, NiSi took the next step, using its technological know-how in manufacturing high-quality glass in developing NiSi’s first lens, the NiSi 15mm F4.0 for full-frame mirrorless cameras. Today, with the 9mm F2.8, NiSi presents the second ultra-wide-angle lens with an angle of view of a whopping 113 degrees, for APS-C and M4/3 mirrorless cameras.

Made for the creative and demanding photographer
When designing the NiSi 9mm F2.8 ultra-wide angle, NiSi listened very carefully to the wishes and input of dozens of professional photographers who work with NiSi filters on their (wide-angle) lenses almost every day. For example, the optical design of this APS-C NiSi 9mm lens is completely tailored to the sensor in the mirrorless camera, so that image sharpness remains high from the centre to the edges of the image. The use of high-quality optical glass, four ED lens elements and a double aspherical element, not only ensure high detail sharpness, but also greatly reduce chromatic aberration and distortion. The lens is also well-corrected against distortion of bright points in the image (coma), making it ideal for astrophotography. NiSi’s in-house developed SA+ anti-reflection coating, protective hard coating, metal housing and metal bayonet ensure successful shots in a wide variety of conditions. NiSi has equipped the lens with a 10-blade, continuously adjustable aperture, making it possible to get a “sun star” at any aperture, from F2.8 to F16. This increases image sharpness, so diffraction can be avoided by having to stop down too far! Read More
Sony Electronics Expands Cinema Line with New 4K Super 35 Camera for Future Filmmakers
LOS ANGELES, CA – September 28, 2022 – Sony Electronics Inc. is pleased to announce the newest addition to the brand’s prestigious Cinema Line – the FX30 (model ILME-FX30). The new FX30 is a 4K Super 35 compact cinema camera that offers many professional features of the Cinema Line, such as Dual Base ISO, Log shooting modes, and user-imported LUTs (Look Up Tables) at a price point that appeals to many aspiring filmmakers.
In addition to introducing the new FX30, Sony announced two new CFexpress Type A Memory Cards – CEA-G320T and CEA-G640T. Both are large capacity cards that support high-speed performance with a maximum writing speed.
“The new FX30 is a great fit for a wide range of filmmakers,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “As part of our Cinema Line, it is an attractive addition for seamless integration into large productions. Additionally, by incorporating many professional features found in our flagship cinema cameras, it is a perfect camera for up-and-coming filmmakers that are working with tight budgets.” Read More

It’s unlikely that Sony will ever make a 60mm f/1.2 or 80mm f/1.2 lens, but they already have a very nice 50mm f/1.2 on the market and a 85mm f/1.2 is expected in the future that could be based on one of the below designs.
Overview

Example 1

Example 2

Example 3

Example 4

Example 5
via IPForce, digicame-info