Sony Savings Sunday Holiday Edition


Sony A1 (Save $500 + $50 Cash Back):
B&H Photo / Amazon / Moment / Adorama
Sony a7RV (Save $900 + $50 Cash Back):
B&H Photo / Amazon / Moment / Adorama
Sony a7RIV (Save $700 + $50 Cash Back):
B&H Photo / Amazon / Adorama
Sony a7IV (Save $700 + $50 Cash Back):
B&H Photo / Amazon / Adorama
Sony a7CR (Save $200 + $50 Cash Back):
B&H Photo / Amazon / Moment / Adorama
Sony a7CII (Save $200 + $50 Cash Back):
B&H Photo / Amazon / Moment / Adorama
Sony a7SIII ($50 Cash Back):
B&H Photo / Amazon / Moment / Adorama
Sony a6700 (Save $100 + $50 Cash Back):
B&H Photo / Amazon / Adorama
Sony a6400 (Save $100)::
B&H Photo / Amazon / Adorama
Sony FX30 (Save $300 + $50 Cash Back):
B&H Photo / Amazon / Adorama
Sony ZV-E10II (Save $100):
B&H Photo / Amazon / Adorama
Sony ZV-E10 (Save $100):
B&H Photo / Amazon / Adorama
Sony ZV-1F (Save $100):
B&H Photo / Amazon / Adorama

Lenses
Sony FE 12-24mm f/2.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony 16-35mm f/4.0 PZ FE Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-70mm f/2.8 GM Save $200:
B&H Photo / Amazon / Adorama
Sony Zeiss Vario-Tessar T* FE 24-70mm f/4 ZA OSS Save $200:
B&H Photo / Amazon / Adorama
Sony 24-105mm f/4 Save $200:
B&H Photo / Amazon / Adorama
Sony FE 70-200mm f/2.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-240mm f/3.5-6.3 OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 70-300mm f/4.5-5.6 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 100-400mm F4.5–5.6 GM OSS Save $100:
B&H Photo / Amazon / Adorama
Sony 200-600mm FE Save $100:
B&H Photo / Amazon / Adorama

Sony FE 14mm f/1.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 20mm f/1.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony 24mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24mm f/2.8 G Save $50:
B&H Photo / Amazon / Adorama
Sony 35mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 35mm f/1.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 40mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/1.2 GM Save $100:
B&H Photo / Amazon /Adorama
Sony Zeiss Sonnar T* FE 55mm f/1.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 85mm F1.8 Save $50:
B&H Photo / Amazon / Adorama

Sony E 11mm f/1.8 Save $50:
B&H Photo / Amazon / Adorama
Sony E 15mm F1.4 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 16-55mm F2.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 35mm f/1.8 OSS Save $50:
B&H Photo / Amazon / Adorama
Sony E 70-350mm f/4.5-6.3 G OSS Save $100:
B&H Photo / Amazon / Adorama

Sony E PZ 10-20mm F4.0 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony E PZ 18-105mm f/4 G OSS Save $100:
B&H Photo /Amazon/Adorama


Tamron Lenses
Tamron 17-28mm f/2.8 Di III RXD FE Save $200:
B&H Photo /  Amazon / Adorama
Tamron 17-50mm f/4 Di III VXD Save $150:
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Save $100
B&H Photo / Amazon
Tamron 28-75mm f/2.8 Di III VXD G2 Save $200:
B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD Save $100
B&H Photo / Amazon
Tamron 35-150mm f/2-2.8 Di III VXD Save $100:
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III RXD FE G2 Save $100:
B&H Photo / Amazon / Adorama
Tamron 50-400mm f/4.5-6.3 Di III VC VXD Save $200
B&H Photo / Amazon
Tamron 150-500mm f/5-6.7 Di III VC VXD Save $200
B&H Photo / Amazon

Tamron 20mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama

Sigma Lenses
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $50:
B&H Photo / Amazon / Adorama
Sigma 16mm F1.4 DC DN | Contemporary Save $60
B&H Photo / Amazon / Adorama
Sigma 30mm F1.4 DC DN | Contemporary Save $110
B&H Photo / Amazon / Adorama
Sigma 56mm F1.4 DC DN | Contemporary Save $100
B&H Photo / Amazon / Adorama

20% Off Viltrox
Viltrox E-Z AF:  B&H Photo / Amazon

Viltrox 35mm f/1.2 LAB: B&H Photo / Amazon
Viltrox AF 135mm f/1.8 LAB FE: B&H Photo / Amazon

Viltrox AF 27mm f/1.2 Pro: B&H Photo / Amazon
Viltrox AF 56mm f/1.2 Pro: B&H Photo / Amazon
Viltrox AF 75mm f/1.2 Pro: B&H Photo / Amazon / Adorama
Viltrox AF 85mm f/1.4 Pro FE: B&H Photo / Amazon

Viltrox 85mm f/2.0 EVO: B&H Photo / Amazon

Viltrox 28mm f/4.5 Pancake: B&H Photo / Amazon

Viltrox 15mm f/1.7: B&H Photo / Amazon
Viltrox 25mm f/1.7: B&H Photo / Amazon
Viltrox 35mm f/1.7: B&H Photo / Amazon
Viltrox 40mm f/2.5: B&H Photo / Amazon
Viltrox 56mm f/1.7: B&H Photo / Amazon

Viltrox AF 28mm f/1.8 FE: B&H Photo / Amazon

VILTROX 85mm f/1.8 II: B&H Photo / Amazon
VILTROX 56mm f/1.4: B&H Photo / Amazon
VILTROX 33mm f/1.4: B&H Photo / Amazon
VILTROX 23mm f/1.4: B&H Photo / Amazon
VILTROX 16mm f/1.8: B&H Photo / Amazon
VILTROX 13mm f/1.4: B&H Photo / Amazon

Viltrox 50mm f/1.8: B&H Photo / Amazon
Viltrox 35mm f/1.8: B&H Photo / Amazon
Viltrox 24mm f/1.8: B&H Photo / Amazon
Viltrox 16mm f/1.8: B&H Photo / Amazon

Viltrox 50mm f/1.4: B&H Photo / Amazon

Viltrox AF 50mm f/2: B&H Photo / Amazon

Viltrox AF 20mm f/2.8 FE:  B&H Photo / Amazon

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options


New Apple M2/M3 Ultra: B&H Photo / Amazon
New Apple M4: 
B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
New Apple Mac Pro:
 B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2025
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| 6 Comments

DPR: Sony a7V Added To DPR’s Studio Scene – Impressive Dynamic Range


Sony a7V: B&H Photo / Amazon / Adorama

The Sony a7V has been a controversial camera since it came with a big PDR improvement, which has now been confirmed by DPR. The next generation of Sony sensor should be an interesting one.

There’s been a lot of talk about the Sony a7 V’s dynamic range performance since PhotonsToPhotos released its data on it, showing that it, like the Panasonic S1II, combines the readouts of its low and high gain steps when using the mechanical shutter. We’ve had the opportunity to test the dynamic range for ourselves with the studio scene to see how it performs, and we can confirm: it is very impressive.

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Posted in Sony a7V| 11 Comments

TTAr­ti­san AF 40mm f/2 Silver


TTartisan AF 40mm f/2: B&H Photo / Amazon

TTAr­ti­san AF 40mm f/2 silver for E-mount is now available.

  • Autofocus Full Frame Prime Lens
  • F2.0 Large Aperture
  • Metal Lens Body
  • Clicked Aperture Ring
  • STM for Quiet and Fast AF
  • 0.4m Minimum Focusing Distance



Posted in 3rd Party Lens| Tagged , , , , , | 22 Comments

Sony a7V Still In Stock and Arrives Before X-mas


Sony a7V: B&H Photo / Amazon / Adorama

The Sony a7V started shipping earlier this month, and it has been in stock for a few days now. If you want one before X-mas, today is probably going to be your last day to order.

Posted in Sony a7V| 6 Comments

ProAV: Sony a7V Interview – Many New Technical Details Discussed

Sony a7V: B&H Photo / Amazon / Adorama

ProAV posted an interview with Sony, going over the Sony a7 V. You can watch the full video above or check out the complete summary of the interview and confirmed specifications below:

Sensor, Processor & Image Quality

  • Sensor Architecture: New 33MP partially stacked Exmor RS CMOS sensor.
  • Readout Speed: 4.5x faster readout than the a7 IV. Rolling shutter is reduced to approximately 15ms (in video and electronic shutter stills), effectively eliminating distortion for most subjects.
  • Processor: Bionz XR2 chip is 8 times more powerful than the previous generation, with the AI processing unit integrated directly into the pipeline.
  • Image Integrity (OLPF): Sony confirmed the camera retains an Optical Low Pass Filter (OLPF) to prevent aliasing/moiré when downsampling from the sensor’s native 7K resolution.
  • Dynamic Range: Rated for 16 stops of dynamic range.
  • ISO Sweet Spot: While not labeled “Dual Base ISO,” testing reveals a “sweet spot” at ISO 8,000, where the second gain stage engages to produce cleaner images than ISO 7,000.

Speed & Autofocus

  • Burst Shooting: 30 fps blackout-free with the electronic shutter and 10 fps with the mechanical shutter.
  • 14-Bit RAW: Supports full 14-bit RAW readout even at 30 fps (no drop to 12-bit).
  • Flash Sync Speed: 1/400 sec (Full Frame) and 1/500 sec (APS-C) with the mechanical shutter.
  • Autofocus: 759 Phase-Detection points covering 94% of the frame, performing 60 AF/AE calculations per second.
  • Subject Recognition: Uses Human Pose Estimation to track bodies/heads/eyes, plus specific modes for animals, birds, insects, cars, trains, and airplanes.
  • Pre-Capture: Configurable buffer captures up to 1 second of action before the shutter is pressed (adjustable down to 0.03s).
  • Custom Focus Areas: Users can create custom-shaped focus boxes (e.g., extremely wide or tall) via the dials to match specific subjects.

Video Capabilities

  • 4K 60p: Full-width (1.0x crop) oversampled from 7K.
  • 4K 120p: Available with a 1.5x (Super 35) crop.
  • Codecs: Supports XAVC S, XAVC HS (H.265), and XAVC S-I (All-I).
  • Field of View Priority: A new menu allows choosing between Full Width (1.0x) with standard noise reduction, or 1.1x Crop with active noise reduction.
  • Audio Noise Cancellation: First Alpha camera to feature AI-driven audio filtering to remove steady-state environmental noise (like AC hum) in-camera.
  • Auto-Framing: AI automatically crops and pans within the 7K frame to follow a subject, acting as a virtual operator.
  • Heat Management: New “sigma-shaped” heatsink allows for >1 hour of 4K 60p recording at 40°C.
  • Output: Full-size HDMI (Type A) port.

Hardware & Ergonomics

  • EVF: 3.69 million dot OLED viewfinder with 0.78x magnification.
  • LCD Screen: 3.2-inch, 2.1 million dot 4-axis multi-angle screen (tilts and flips out), inherited from the a7R V.
  • Card Slots:
    • Slot 1: CFexpress Type A / SD UHS-II
    • Slot 2: SD UHS-II only.
  • Connectivity:
    • Dual USB-C: One for Power Delivery (PD), one for Data (10Gbps).
    • Wi-Fi: Supports Wi-Fi 6E (6GHz) for faster, more stable tethering.
  • Weight: Approximately 695g (roughly 40g heavier than the a7 IV).
  • Battery Life: Rated for approx. 630 shots (CIPA).
  • Lens Compatibility: Sony noted they do not test third-party lenses; maximum burst performance (30 fps) is likely restricted to native Sony glass.

Software & Sustainability

  • AI Extended RAW: Uses deep learning (based on Bravia TV texture libraries) to quadruple resolution. This is processed via the Imaging Edge Desktop app and outputs a high-res ARQ file (>100MP).
  • Sustainability: Packaging is 100% plastic-free; camera body uses SORPLAS™ recycled plastic. Manufactured in a carbon-neutral factory in Thailand.

Future Outlook & Feedback

  • Missing Features: No Open Gate recording, no Internal RAW video, and no XAVC HS 30p at launch.
  • Feedback Loop: Sony confirmed the request for XAVC HS 30p has been sent to engineering. Regarding Internal RAW, the manager hinted that Sony is “good at spotting trends” for future updates.
  • A7S Line: Sony declined to comment on an A7S IV, noting the S-line now shares a crowded market position with the FX cinema line.

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Posted in Sony a7V| 18 Comments

7Artisans 6mm f/2.0 Announced


The 7Artisans 6mm f/2.0 has been announced and is now available from B&H Photo.

Specifications:

  • Focal Length: 6mm (APS-C)
  • Aperture: f/2.0
  • Field of View: 220°
  • Focus: Manual Focus
  • Mounts: Fujifilm X, Sony E, Nikon Z, Canon RF, MFT

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Posted in 3rd Party Lens| Tagged , , | 18 Comments