
Sony a9III: B&H Photo / Amazon / Adorama
Sony FE 300mm f/2.8 GM OSS: B&H Photo / Amazon / Adorama
Sony a9III and Sony FE 300mm f/2.8 GM OSS preorders started and there are some new Sony a9III videos to check out below:

Sony a9III: B&H Photo / Amazon / Adorama
Sony FE 300mm f/2.8 GM OSS: B&H Photo / Amazon / Adorama
Sony a9III and Sony FE 300mm f/2.8 GM OSS preorders started and there are some new Sony a9III videos to check out below:

Sony a9III: B&H Photo / Amazon / Adorama
Sony FE 300mm f/2.8 GM OSS: B&H Photo / Amazon / Adorama
The Sony a9III was announced earlier today and it includes global shutter technology that many thought would never come.
Sony FE 300mm f/2.8 GM OSS Press Release
Sony a9 Review / Preview / Hands-on Videos
Sony FE 300mm f/2.8 GM OSS Review / Preview / Hands-on Videos
Official Sony Videos

Sony Electronics Releases the Alpha 9 III; the World’s First Full-Frame Camera with a Global Shutter System*
Sony a9III: B&H Photo / Amazon / Adorama
Sony FE 300mm f/2.8 GM OSS: B&H Photo / Amazon / Adorama
Sony Electronics Releases the Alpha 9 III; the World’s First Full-Frame Camera with a Global Shutter System(i)
The next-generation Alpha 9 III captures all decisive moments with up to 120 frames per second high-speed shooting, distortion-free and blackout-free images, and flash sync at all shooting speeds
SAN DIEGO, Nov. 7, 2023 /PRNewswire/ — Sony Electronics today introduced the Alpha 9 III camera equipped with the world’s firsti full-frame global shutter image sensor.
The newly developed global shutter image sensor exposes and reads all pixels simultaneously, unlike a rolling shutter sensor that records images sequentially from the top row of pixels to the bottom. The impressive global shutter full-frame image sensor enables the camera to shoot at burst speeds up to 120 frames per second with no rolling shutter distortion or camera blackout. This innovative sensor is combined with Sony’s most advanced AF (autofocus) system to date – boasting AI autofocus with up to 120 times AF/AE focus calculations per second. With the added ability to sync flash at all shooting speeds, the Alpha 9 III opens up a new world of possibilities for professional photographers to capture every decisive moment.
“The Alpha 9 III full-frame camera is a landmark achievement for the industry,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics. “Designed with the needs and demands of professional photographers in mind, every single update to this camera – from the sensor to even the size to the button layouts and menu functions – has been made to address specific input and feedback from our community. We have listened and are thrilled to bring the new capabilities of the Alpha 9 III to market—capabilities which allow photographers to capture things they’ve never been able to capture before.” Cheng continued, “For professionals everywhere, they can achieve even more dynamic expressions when the Alpha 9 III is combined with our rich lineup of lenses, in particular with the new 300mm F2.8 G Master OSS – the world’s lightestii large-aperture telephoto lens.” Read More

Sony Electronics Releases 300mm F2.8 G Master OSS; the World’s Lightest* Large-Aperture Telephoto Prime Lens
Sony a9III: B&H Photo / Amazon / Adorama
Sony FE 300mm f/2.8 GM OSS: B&H Photo / Amazon / Adorama
Sony Electronics Releases 300mm F2.8 G Master OSS; the World’s Lightest(i) Large-Aperture Telephoto Prime Lens
Capture dynamic moments such as sports scenes with high agility and supreme image quality
SAN DIEGO, Nov. 7, 2023 /PRNewswire/ — Sony Electronics is pleased to announce the release of the world’s lightesti 300mm telephoto prime lens G Master™ (SEL300F28GM), a full-frame α™ (Alpha™) E-mount lens with a maximum aperture of F2.8.
The anticipated FE 300mm F2.8 G Master OSS lens has the high depiction performance and high-speed, high-precision AF (autofocus) which are the hallmark of G Master. The lightweight design of approximately 1470gii (excluding tripod mount) and excellent weight balance allow the user to capture sharp, dynamic and decisive moments such as those of fast-moving sports or agile animals with handheld shooting. Paired with the Alpha 9 III full-frame camera that also launched today, high-speed continuous shooting with AF/AE tracking up to 120 frames per second is possibleiii. Even subjects with complex and diversified movements can be tracked with high precision. It is an ideal match for lightweight camera bodies by reducing the load on the user, minimizing fatigue during long handheld shooting sessions. It is also compatible with an optional teleconverter, allowing the user to shoot in the telephoto range of up to 600mm (equivalent to 900mm when using with an APS-C camera)iv.
“Ever since our announcement of the development of this lens in January of this year, we have received an overwhelming number of positive reactions from photographers around the world who are looking forward to its release,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics. “By adding this 300mm lens to the already available E-mount 400mm and 600mm super-telephoto prime lensesv ,it supports a wide range of needs and shooting environments for professional and advanced amateur photographers.” Read More

Some Sony holiday savings have been announced and there should be more to come. B&H Photo has a full post of additional holiday savings too.
Sony a7IV Save $200:
B&H Photo / Amazon / Adorama
B&H Photo has a7IV bundle savings available
Sony ZV-1 Save $100
B&H Photo / Amazon / Adorama
Sony ZV-1 II Save $100:
B&H Photo / Amazon / Adorama
Lenses
Sony FE 12-24mm f/2.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony 16-35mm f/4.0 PZ FE Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-70mm f/2.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony Zeiss Vario-Tessar T* FE 24-70mm f/4 ZA OSS Save $200:
B&H Photo / Amazon / Adorama
Sony 24-105mm Save $100:
B&H Photo / Amazon / Adorama
Sony FE 70-200mm f/2.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-240mm f/3.5-6.3 OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 70-300mm f/4.5-5.6 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 100-400mm F4.5–5.6 GM OSS Save $100:
B&H Photo / Amazon / Adorama
Sony 200-600mm FE Save $100:
B&H Photo / Amazon / Adorama
Sony FE 14mm f/1.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 20mm f/1.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony 24mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24mm f/2.8 G Save $50:
B&H Photo / Amazon / Adorama
Sony 35mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 35mm f/1.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 40mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/1.2 GM Save $100:
B&H Photo / Amazon /Adorama
Sony Zeiss Sonnar T* FE 55mm f/1.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 85mm F1.8 Save $50:
B&H Photo / Amazon / Adorama
Sony FE 85mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 90mm f/2.8 Macro G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony E 11mm f/1.8 Save $50:
B&H Photo / Amazon / Adorama
Sony E 15mm F1.4 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 16-55mm F2.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 35mm f/1.8 OSS Save $50:
B&H Photo / Amazon / Adorama
Sony E 70-350mm f/4.5-6.3 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony E PZ 10-20mm F4.0 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony E PZ 18-105mm f/4 G OSS Save $100:
B&H Photo /Amazon/Adorama
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