The Yongnuo 18mm f/2.8 Is Coming October 22nd


The Yongnuo 18mm f/2.8, which we first published about here, will be coming on October 22nd, 2025.

Specs

  • very light
  • an AF/MF manual autofocus quick switch lever
  • custom buttons
  • USB-C interface for easy firmware upgrades.

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Introducing Alpha Camera Academy: Your New Home For Learning Photography (For FREE!)


Introducing Alpha Camera Academy: Your New Home For Learning Photography (For FREE!)
Whether you’re picking up your first camera or refining a professional workflow, Alpha Camera Academy is the new and completely free dedicated learning home designed to help creators grow, experiment and tell more compelling stories. Explore practical lessons, gear guidance and creative techniques tailored to real-world shooting – so you can get the most from your Alpha camera and get started or level up your craft.

What You’ll Find Inside
Beginners: Start with foundational lessons on exposure, focus modes, composition and camera setup – ideal if you’re new to Alpha cameras or photography in general.

Gear know-how: Clear explanations of Alpha camera features, settings and lens choices with examples you can apply on your next shoot.

Creative techniques: Genre-focused tips for portraits, landscapes, street, wildlife, sports, content creation, and more.

Actionable tutorials: Step-by-step guides for photography and video – from exposure, composition, and lighting to editing and delivery.

Workflow and post-production: Practical editing approaches to help you move faster, deliver consistent results and build a portfolio you’re proud to share.

Learn From Working Creators
Alpha Camera Academy content is informed by the field experience of working photographers and filmmakers. You’ll see how shooters think through pre-production, choices on set, and finishing in post – so you can bridge the gap between theory and practice and apply it to your own projects. See a list of current courses available, with more rolling out soon:

Now Available:
Photo Fundamentals, Instructor Emmett Sparling
Camera Fundamentals, Instructor Jason Hermann
Get To Know Your Alpha 7R V, Instructors Autumn Schrock & Nate Luebbe
Get To Know Your Alpha 7 IV, Instructor Matt Johnson
Get To Know Your Alpha 6700, Instructor Arthur Reutov
Get To Know The ZV Series, Instructor Tayllor Lloyd
Street Photography 101, Instructor Dave Krugman
Portrait Photography 101, Instructor Scott Robert Lim
–Landscape Photography 101, Instructor Rachel Jones Ross
Sports Photography 101, Instructor Brad Deel
Wildlife Photography 101, Instructor Colby Brown
+ More Coming Soon!

Learn By Doing
Each lesson is built to be actionable. As you read or watch, keep your camera nearby, replicate the steps, and make small adjustments to see how changes affect your results. Practice intentionally – shoot, review, tweak, repeat – and you’ll progress faster than you think.

Ready to dive in? Explore the latest lessons and guides at AlphaCameraAcademy.com.

Bookmark the page, choose a topic that aligns with your next shoot, and commit to a simple practice plan. With consistent learning and hands-on experimentation, you’ll turn new techniques into instinct – and bring your creative vision to life.

Posted in Sony Events| 25 Comments

Viltrox 85mm f/2.0 EVO Coming October 20th and Listed Early in Germany


The Viltrox 85mm F/2.0 EVO was first shown off at IBC 2025 here. There is now a teaser for the lens, which will be formally announced on October 20th. The lens was also listed early at a retailer in Germany here along with some photos that you can see below.

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Sony Viewfinder Eye-Gaze AF Patent

A patent from Sony, which uses the user’s eye to select AF points, has been discovered, similar to what Canon is doing in cameras like the Canon EOS R3 and Canon EOS R1. This technology could show up on a future camera like the Sony a9IV or Sony A1III.

  • [Registration date] 2025-10-06
  • [Issue date] 2025-10-15
  • [Title of invention] Viewfinder and imaging device
  • [Application number] P 2023506776
  • [Application date] 2022-01-11
  • [Patent holder]
    [Identification number] 000002185
    [Name] Sony Group Corporation
  • [
    0001]
    The present technology relates to a technical field regarding a finder that displays an image of a subject when photographing, and an imaging device equipped with the same.
  • [Background Art]
    [0002]
    Some imaging devices, such as video cameras and still cameras, are equipped with a viewfinder that displays an image of a subject during shooting. The viewfinder is used to determine the visual composition of the image before shooting, to check the image before and after shooting, and to adjust the focus, and is installed as a viewing window or a monitor (display).
  • [0003]
    Some such viewfinders are equipped with a gaze detection device that detects the user’s gaze in order to perform autofocus when taking a photograph, etc. (see, for example, Patent Documents 1, 2 and 3).
  • [0004]
    Autofocus based on the detection results of such a gaze detection device is performed by reflecting detection light, such as infrared light, emitted from the light-emitting unit on the cornea, receiving the reflected detection light by the light-receiving unit, and calculating the position of the pupil based on the received detection light.
  • [0009]
    However, in a configuration in which the above-mentioned gaze detection device is incorporated into a viewfinder, space is required inside the viewfinder to place each part of the gaze detection device, which means that the viewfinder tends to become larger, and the entire imaging device in which the viewfinder is installed also tends to become larger.
  • [0011]
    On the other hand, when detecting the gaze using the gaze detection device described above, if the detection light emitted from the light-emitting unit is distributed over a wide area of ​​the cornea, the detection light reflected by the cornea is likely to be blocked by individual differences such as the shape of the eyelids and eyes, and the detection light may not be received by the light-receiving unit, preventing proper autofocusing.
  • Therefore
    , it is desirable that the visual line detection device be constructed so that the detection light emitted from the light emitting section is distributed over a narrow range of the cornea, particularly in the vicinity of the pupil.
  • [0013]
    Such distribution of the detection light emitted from the light-emitting unit over a narrow range of the cornea can be achieved by positioning the light-emitting unit close to the optical axis of the eyepiece optical system, but if the light-emitting unit is positioned close to the optical axis of the eyepiece optical system, the light-emitting unit may block the photographer’s field of view, causing problems with photography.
  • [0014]
    Therefore, an object of the finder and imaging device of the present technology is to improve the detection accuracy of line of sight detection without increasing the size.

via asobinet

Posted in Patents, Sony A1, Sony a9, Sony a9II, Sony a9III| 20 Comments

Viltrox 50mm f/1.4 Pro Announced


The Viltrox 50mm f/1.4 Pro was launched today and is currently available for order only on Amazon for now. There are currently no reviews for this lens, but Viltrox Pro lenses have been well reviewed in the past so I wouldn’t hesitate to give this lens a try.

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Laowa 200mm f/2 Announced and Preorders Started


Laowa 200mm f/2: Venus Optics / B&H Photo / Amazon

Venus Optics has finally announced the Laowa 200mm f/2, and preorders are now available directly from Venus Optics.

The Laowa 200mm f/2 AF FF is designed for full-frame cameras, brings one of the most coveted focal lengths into reach. Traditionally, 200mm f/2 lenses have been ultra-expensive and out of reach for most photographers, reserved for only a few professionals. With a price of just USD 1,799-1,999, a weight of only ~1.588kg (Canon EF) and accurate autofocus, Laowa makes this legendary lens more accessible than ever.

Delivering incredible background separationstunning compression, and outstanding low-light performance, the Laowa 200mm f/2 opens up new creative and affordable possibilities for portraitsports, and event shooters who demand flagship-level results without flagship-level costs.

Video Reviews:

Official Videos:

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