Category Archives: Press releases

Introducing The Sony Future Filmmaker Awards

Introducing the Sony Future Filmmaker Awards Today marks an exciting day for filmmakers worldwide as Creo announces the Sony Future Filmmaker Awards, a major new program for short films set up to empower original and creative voices within the filmmaking industry. Sponsored by Sony, the annual competition is free to enter and includes three competitions: […]

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BCN: Sony Falls To Fujifilm in Japan Thanks to Unique Design Philosophy

Instax Mini Evo: B&H Photo / Amazon / Adorama Fujifilm overtook Sony in Japan, according to BCN, all thanks to Fujifilm’s new Instax EVO camera that is heavily grounded in Fujifilm’s classic design philosophy. You can read the translated report below: Translated Press Release: A big hit product for a long time was born in a compact digital […]

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Latest BCN Data From Japan

Sony has had a steady interchangeable lens camera sale decline this year with things only just starting to look up this month, while compact cameras have been growing over time. I am curious how much of this is due to supply chain issues, but we don’t get a lot of incite into sales since BCN […]

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Three New Sony Lenses and Sony a9III, Sony a7RV, and More

Three new lenses leaked and asobinet posted a summary of active rumors. New Lenses E PZ 10-20mm F4.0 G OSS Overseas Price: 849 Euro E 15mm F1.4 G Overseas price: 849 euros E 11mm F1.8 Overseas price: 599 euros α7R V Appears in 2022 (likely in the second half) Appeared in the latter half of […]

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Smart Phones Will Take Superior Photos to ILC by 2024‽

Sony recently made some interesting forward-looking statements about the smartphone market. It is their belief that by 2024 the image quality of a smartphone will exceed that of an interchangeable lens camera. Nikkei covered the statements. The image quality of smartphones will exceed that of single-lens reflex cameras in 2024, and Sony G will show […]

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Sony Accelerates Net Zero Initiative

Sony accelerates target to achieve a zero environmental footprint by ten years Aims to achieve carbon neutrality, including scope 3, by 2040 Tokyo, Japan – Sony Group Corporation (“Sony”) is accelerating its goal of achieving carbon neutrality throughout the entire value chain, including scopes 1 to 3, by ten years from 2050 to 2040, and […]

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