Category Archives: 3rd Party Lens

Viltrox AF 25mm f/1.7 Teaser Released – Coming February 28th

Viltrox 35mm f/1.7: B&H Photo / Amazon Viltrox 40mm f/2.5: B&H Photo / Amazon Viltrox 56mm f/1.7: B&H Photo / Amazon We have known about the Viltrox AF 25mm f/1.7 since January 1st, and thanks to an image that was likely sent to testers, we even have an image with the focal length on it that confirms the specs. The Viltrox AF 25mm f/1.7 will be for […]

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Zeiss is Leaning Into The Rumors

The day after we had a big dump of Zeiss rumors about the Zeiss OTUS ML 50mm F1.4 and ZEISS OTUS ML 85mm F1.4, Zeiss released a teaser on its X account. This is welcome and an example of good social media management since some companies like to send cease and desist letters. Zeiss lenses […]

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Zeiss OTUS ML 50mm F1.4 and ZEISS OTUS ML 85mm F1.4 Coming February 25th

Zeiss released a teaser of the new Zeiss Otus ML 50mm f/1.4 coming February 25th on X. Last week we shared a teaser that Zeiss is back and now we know they plan to return to developing Zeiss Otus lenses which are some of their best. There are also details on Chinese websites that require […]

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Viltrox Expected to Announced 3 Lenses at CP+ 2025

Viltrox AF 135mm f/1.8 LAB FE: B&H Photo / Amazon Viltrox is expected to announce and show 3 lenses at CP+, which starts February 27th. Viltrox AF 50mm F2.0 E/Z Viltrox AF 85mm F1.4 Pro FE Viltrox 35mm F1.2 LAB FE Viltrox will be located in Hall H at booth number 49. Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube Plus […]

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Zeiss is Back!

Zeiss has been relatively dormant since the Ziess ZX1 failed and many worried they would get out of photography since they have no released a lens in over 6 years, but it looks like that is about to change. Zeiss posted a teaser to its Instagram account the other day teasing that a new product […]

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Tamron 2024 Financial Results

Tamron’s 2024 annual financial results came out along with an announcement that there will be a stock split and upward revision of the Medium-Term Management Plan. Tamron’s photography business is doing quite well with strong sales and lots growth opertunities. Sales increased by approximately 10% due to the impact of new models launched through 2023 and […]

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