Sony a1II $500 Price Increase Spotted at B&H Photo – More Increases to Come?

By Louis Ferreira | Published: June 27, 2025


Sony Alpha 1 II: B&H Photo / Amazon / Adorama

The Sony a1II Price has increased at B&H Photo to $6,998, while Adorama still has the camera listed for $6,499, which is a price increase of 7.68%. Other increases have been between 11-42% so it seems that Sony is surrendering some of its profit margin to keep the price increase reasonable here. Trump’s tariffs are only starting to hit the industry, and one prices go up, they won’t go down again because Sony and others will want to reclaim any profits they might have given up during this time.


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