BCN: Sony Falls to Fujifilm in Japan

Sony has been killing it for years now, but the Instax mini Evo has been selling incredibly well. I have no doubt Sony will move back into second as Instax mini Evo sales cool, but this should be a reminder to Sony that things can change quickly and they should not rest on their laurels.

The share of Fujifilm ‘s sales volume manufacturers in the digital camera market (combined compact digital cameras, single-lens reflex cameras, and mirrorless single -lens cameras) has skyrocketed. It surpassed Sony in December 2021 and moved up to second place for the first time since 2019. It became clear in the ” BCN Ranking” that aggregates the actual sales data of home electronics mass retailers and online shops.

Fujifilm was behind the top three companies in Canon , Sony , and Nikon from January 19 to November 2008, but in December 2008, sales of “instax mini LiPlay” and “FinePix XP140” Increased and the market share increased to 15.1%. It surpassed Nikon for the first time. After that, the market share remained around 10% until November 2009, and the battle for 3rd place with Nikon continued, but in December, the market share surged to 21.5%, surpassing Sony and rising to 2nd place.

Fujifilm’s share was boosted by the instant camera check “instax mini Evo”  released in December 2009 . In the same month, the digital camera market’s share of unit sales by model was 10.7%, which was the top spot. You can take “emotional” photos with effects and print them. It is thought that the unique Currently, the compact type accounts for about 70% to 80% of the sales volume composition ratio of Fujifilm digital cameras by type. While camera manufacturers are reducing the handling of compact digital cameras, they are expanding their market share on their own routes.

BCN Ranking collects real sales data from approximately 40% of the Japanese retailers – this is not a worldwide market share report.

Via BCNR, Photorumors, FujiAddict

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