Max Yuryev compared Sony and Fujifilm’s latest color science using the Sony a6400 and Fujifilm X-T30 with some A/B comparisons which I have clipped from the video below. Make your own picks and see which camera you really prefer in the video above. It’s interesting how Sony’s tendency to tint the image can be of benefit or detriment depending on the scene.
Standard Profiles
Max Yuryev’s Preference Eterna and Sony Custom Profile
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Sony a6400: B&H Photo / Amazon / Adorama
Fujifilm X-T30: B&H Photo / Amazon / Adorama