Photar Sony Interview: Why The Sony a7SIII Hasn’t Launched Yet and Some APS-C News

Photar interviewed Sony’s head of marketing Andrey Kurganov. Surprisingly he gave a very speculative interview that hints at why we are waiting for the a7SIII. Below are excerpts from the interview:

  • Sony had trouble keeping up with the demand for the Sony a7III globally
  • They were surprised by the demand
  • The Sony a7III is their best selling camera
  • It’s Andrey Kurganov’s opinion that we are still waiting for the Sony a7SIII because all of the technology needed isn’t ready yet.
  • The a7SIII can improve resolution and video detail, but they can further develop 4k or go to the next level
  • To do 8k the a7SIII will require very fast storage that isn’t available today
  • If you’re shooting in the rain with an a7III you should keep hot shoe closed because water can get in the camera with it off.
  • The a7III is better sealed on the top than the bottom
  • The a7III isn’t better sealed because the camera would become too big
  • If they can make the moisture protection better in the future they will
  • Sony probably won’t add deep color to their a7 line because they have the FS7 and FS7II for that
  • Sony won’t add features just for marketing if they add something it is fully featured
  • The a6400 is a step up from the a6300 so it doesn’t have IBIS an APS-C camera with IBIS has to take a step up in price and class like an a6500 replacement.
  • Not everyone needs stabilization and the a6500 isn’t a successor to the a6300
  • The FDR-X3000 hasn’t been replaced yet because it is still competitive and the RX0II can also be used as an action camera, but it’s not a replacement
  • Blogging is way bigger than the action camera market
  • Sony doesn’t do incremental upgrades just to add generations
  • Action cameras require a different lens than vlogging cameras

via photar


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