Sony Formally Announce Cyber-shot DSC-HX 99, DSC-WX 800, and DSC-WX 700

Cyber-shot ® “DSC-HX 99“, “DSC-WX 800”, “DSC-WX 700”

The world’s smallest * 1 high-magnification zoom lens of 24-720 mm * 2 is included in the body Covers a 
wide range of landscapes and distant subjects, and released three types of Cyber-shot ® that can enjoy light shooting

~ In addition to correspondence of 4K animation ※ 3 , equipped with the latest image processing engine ~

Sony, the world’s smallest ※ 1 24-720Mm in the body ※ 2 equipped with a high-magnification zoom lens, digital still camera to cover up to super-telephoto from the wide-angle by a single Cyber-shot ® as “DSC-HX99“, “DSC-WX800 “,” DSC – WX 700 “will be released.

In addition to the internal recording * 4 of high-resolution 4K (QFHD: 3840 × 2160) movie * 3 by all-pixel reading without pixel addition, the three models combine the latest image processing engine BIONZ X ® with front end LSI , High-speed continuous shooting performance of up to 10 frames / sec (continuous shootable sheets maximum 155) * 5 and fast intelligent AF at high speed and high accuracy. It also supports pupil AF function, record in RAW format * 6 , touch focus and touch shutter * 7 , 180 ° tilt liquid crystal, position information acquisition via Bluetooth ® * 8 . From traveling to everyday, it is the best model for those who want to enjoy shooting lightly with them.

Model name Release date price
Digital still camera Cyber-shot DSC-HX99 November 9 * 2 Open price
“DSC-WX 800”
“DSC-WX 700” * 1

* 1 “DSC – WX 700” will be a limited model for WEB sales.
* 2 Reservation sales will be accepted from 10 o’clock on Wednesday, October 31 .

DSC-HX99” is the top model of Cyber-shot’s high magnification zoom model (HX and WX series), it also supports recording in RAW format, touch pad, touch focus / touch shutter, control ring, storage Equipped with functions to enjoy full-fledged shooting such as organic EL finder “Tru-Finder ® “, grip and so on. In addition, “DSC-WX 800” and “DSC-WX 700” are equipped with 180 ° tilt liquid crystal that is easy to take self-sustaining, touch focus / touch shutter * 9 , built-in flash, etc. Easily carry and casually shoot You can have fun.

  • * 1:“DSC-HX99” is a viewfinder and angle of view (equivalent to 35 mm format) As a lens integrated digital still camera with a lens of 700 mm or more at the telephoto end. As of August 2018. Search by Sony. “DSC-WX 800” and “DSC-WX 700” are field angle (35 mm equivalent) As a lens integrated digital still camera equipped with a lens with a telephoto end of 700 mm or more. As of October 2018. Search by Sony
  • ※ 2:Field angle (35 mm equivalent)
  • * 3:Continuous shooting time is about 5 minutes. The shooting time may vary depending on the shooting environment.
  • * 4: Whenshooting movies with the XAVC S ® recording method, a micro SDHC / SDXC card of Class 10 or higher is required. UHS-I (U3) micro SDHC / SDXC card is required for 100 Mbps recording.
  • * 5:Continuous shooting mode “Speed priority continuous shooting”, image quality “fine”
  • ※ 6:“DSC-HX99” only
  • * 7:Only “DSC-HX99” and “DSC-WX 800”
  • * 8:Mobile terminals that can connect Bluetooth with new products are as follows. As of August 2018. Android device (Android 5.0 or later, Bluetooth 4.0 or later), iPhone / iPad (iPhone 4S or later / iPad (3rd generation)) or later
  • * 9:Only “DSC-WX 800”

Main features (“DSC-HX99”, “DSC-WX 800”, “DSC-WX 700” common)

1. ZEISS ® Vario – Sonnar T * 24 – 720 mm * 2 high magnification high quality zoom lens mounted in the world’s smallest * 1 body
ZEISS ® Vario – Sonnar (Vario · Sonar) T * high magnification zoom lens that covers a wide range from wide angle 24 mm to super telephoto 720 mm * 2 is mounted on a small body . By installing the optical image stabilizer correction, camera shake which is likely to occur at high magnification zoom is also detected with high precision and corrected. In addition, it has a zoom assist function that enables you to quickly find out moving subjects during telephoto.

2. High Resolution 4K Movie * 3 with all pixel readout without pixel addition * 3 and functions useful for full-fledged still image shooting
Fresh high resolution 4K video by all pixel readout without pixel addition ※ 3 of the body in the recording ※ 4 became possible. Because it condenses abundant information amount of about 1.6 times the number of pixels required for 4K video and outputs 4K video, this oversampling effect makes it possible to draw high resolution with high resolution with less moire and jaggies. It is also possible to extract still images from 4K movies * 3 . In addition, it corresponds to high-speed shooting * 4 of 120 fps in HD video, and it can record subjects with fast movement more smoothly. In addition, it is equipped with high-speed, high-precision fast intelligent AF, achieving high-speed AF of about 0.09 seconds * 10 . It corresponds also to the pupil AF function which automatically focuses on the detected pupil. Even in situations where focusing is difficult, such as when the face turns face to face or turns around, it instantly detects the pupil and adjusts the focus. In addition, the combination of the image processing engine BIONZ X and the front end LSI achieves high-speed continuous shooting of up to 10 frames per second up to 155 images * 5 . It also supports group display of still images shot in series or deletion by group. Sensitivity can be set up to ISO 6400 (at the time of expansion), and it is also useful for shooting in the dark.

3. Comfortable operability and full photographic performance

  • 180 ° tilt liquid crystal and self-shooting self-shooting while confirming composition Comfortable touch focus / touch shutter * 7
  • Equipped with Wi-Fi and NFC  to work with mobile devices, it also supports location information acquisition via Bluetooth * 8
  • It also supports low-capacity proxy movie recording, so you can easily transfer movies to smartphones
  • My Menu registration function that can customize up to 30 favorite menu items
  • * 10:CIPA compliant. Internal measurement condition f = 4.25 mm (wide end), brightness EV 8.5, program auto, AF area: wide

<Notice of preceding exhibition>
“DSC-HX99” and “DSC-WX 800” will be exhibited from Sony showroom / Sony store Ginza, Sony store Sapporo, Sony store Nagoya, Sony store Osaka, Sony store Fukuoka Tenjin from Saturday, October 27 . Details can be found at the following URL.

Environmental response
The enclosures of “DSC-HX99”, “DSC-WX 800”, and “DSC-WX 700” contain recycled plastic recovered from the market as raw materials, and recycled plastic “SoRPlas (Sony Recycled Plastic : SOAPLAS) “is adopted.

Market estimate price (excluding consumption tax)

DSC-HX99 Around 60,000 yen
“DSC-WX 800” Around 50,000 yen
“DSC-WX 700” Around 48,000 yen


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