DXO Mark: Sony a7III

Yet another benchmark site ranking the Sony a7III image quality performance highly. It almost makes me wonder if Sony will cut the Sony a7RIII product cycle short and release a Sony a7RIV if sales start to slump.

“Sitting between the Sony a S and R models, the sensor in the  A7 was always a balance between resolution and sensitivity, but that’s no longer the case. On sensor performance alone, particularly with regard to low light / high ISO sensitivity, the Sony A7 III is ahead of the A7S II and comes very close to the overall image quality potential of the A7 RIII. What was once a showcase model for some interesting camera tech, the A7 III can now add cutting-edge low-light sensor performance to the mix. That may change when Sony releases the A7S III, but in the meantime, priced at around $2,000, it’s not asking for the earth in return.”

You can read the full review at DXOmark, but Sony still needs to fix their menus to gain a broader audience. Every camera today can take a good picture and we are largely splitting hairs with the current generation coming out. I have been happy with mirrorless image quality since the Leica M9, Sony NEX-7, and Fujifilm X-T1. What else can companies like Sony and Fujifilm throw at us to keep us buying if they aren’t going to attack the smartphone industry?

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Sony a7III: B&H Photo / Amazon / Adorama

via Photorumors

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