The release of the Sony a7RIII has some Sony a9 users looking for more, but it’s unlikely Sony will deliver. In a recent interview, Sony stated that they would rather dedicate resources towards new camera development than doing big firmware updates, but with Sony delivering two distinct lines of professional cameras they should seriously reconsider this policy so that flagship cameras remain flagship. Fujifilm has successfully updated their expansive line of cameras pretty dramatically at times and their users love them for it.
While I do not believe the Sony a7RIII will kill the Sony a9, I think it will prevent users that do not need the a9 from overspending on a camera that is entirely too fast for most photographers. The Sony a7RIII is a more well-rounded camera for most photographers and probably a better value, due to its design, but the Sony a9’s buffer depth and shooting speed is simply unmatched and if you are photographing action you can never get enough speed. The Sony a9 is a well-rounded camera, but it’s really at home with moving subjects, while the Sony a7RIII is far better for studio work.
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Sony a7RIII: B&H Photo / Amazon / Adorama
Sony 24-105mm: B&H Photo / Amazon / Adorama
Sony a9 Action Shooting Kit: B&H Photo / Amazon / Adorama
Sony a9: B&H Photo / Amazon / Adorama
