The Sony Live Stream APSC Event Starts at 1:00PM EST

Sony is expected to make some APS-C announcements today at 1PM EST. I will cover the key points of the event below.

Sony a6400 Jan 17th: B&H Photo / Amazon / Adorama

3 major announcements coming
30 million creators in their alpha community
Sony has the number one share in the global full frame market
Even with added competition in 2018 Sony grew
Major Sony a9 firmware update coming
NEW AF technology based on Speed + AI
Real-Time Animal Eye AF
Real-Time Tracking
New Firmware 5.0 being released in March 2018 for free
The tracking system works for video too
Sony a7III and a7RIII getting new firmware in April 2018
Sony a6400 announced
Over half of full frame cameras sold are full frame mirrorless
Sony is number one overall in the United States now
a6400 screen that can vlog
Updating Sony’s software
Sounds like Sony is making their software even more useful if it works correctly

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