Sirui Aurora 85mm f/1.4 Announced

 

The first details about the Sirui Aurora 85mm f/1.4 were shared yesterday and the lens was announced today as expected. This looks like an interesting option for photographers looking for an affordable well built 85mm f/1.4 lens.

Sirui Aurora 85mm f/1.4: Amazon / B&H Photo

  • Unparalleled Image Quality – SIRUI AURORA 85mm F1.4 offers outstanding sharpness throughout the frame right up to F1.4, maintaining a superior high resolution when scaled 2x or larger. Aspherical lens, ED glass, and HRI glass are added for suppressed chromatic aberration and authentic color rendering.
  • Ultra Fast Aperture – This f/1.4 fast aperture lens is equipped with fifteen-blade diaphragms, ensuring sufficient light to enter into cameras even in low-light conditions. The blurred background decorated with magnificent bokeh also provides a dreamy look to your creative shots.
  • Fast, Smooth & Precise AF – This auto-focus lens features a step motor, supporting eye AF and object tracking for enhanced accuracy and smoothness autofocus performance, suitable for snapshots or capturing fast-moving subjects.
  • King of Portrait – As a classic focal length for portrait shots, 85mm is perfect for natural facial shots. The moderate distance between photographer and subject makes it ideal for portrait, close-up, long-distance shooting, long focal length compression, creamy bokeh creation.
  • Super Lightweight – Aurora Series 85mm AF lens with optimized lens structure decreases its weight to only 540g/1.2lbs, around 17% lower than similar lenses in the market. The lightweight and compact design allows for a long-time hand-held or gimbal work.
  • Professional Lens Control – An AF/MF focus mode switch, AFL button, and aperture ring with switchable click stops provide flexible controls of the lens to meet individual needs.

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OL: Sony FE 16-35mm f/2.8 GM II Review – Clear Improvement Over Its Predecessor


Optical Limits published its full Sony FE 16-35mm f/2.8 GM II  which you can read in full here or check out the excerpt below:

The Sony FE 16-35mm f/2.8 GM II does many things right – if you’ve got a good copy, at least. It’s plenty sharp at the wide end and well into the middle range. At 35mm, there’s a drop in quality…the GM has good native distortion control… Lateral CAs are well-controlled, and vignetting…The sun star rendering is decent…build quality is excellent … wished that Sony had managed to implement an internal zoom mechanism. The reduced weight and slightly more compact dimensions are always welcomed. The AF is fast and silent. Videographers will appreciate the de-clickable aperture ring… low focus breathing and breathing compensation support…impressive close-focus capabilities…a clear improvement over its predecessor – and it’s (mostly) worth the high price tag.

Sony FE 16-35mm f/2.8 GM II:
B&H Photo / Amazon / Moment / Adorama

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Sirui Aurora 85mm f/1.4 and Viltrox 135mm f/1.8 AF Lenses

 

Sirui will announce the Aurora 85mm f/1.4 AF lens for Sony E-mount on October 25th 2024. It is already listed for sale on a German website for €545.

Product information “SIRUI AU85-E Aurora 85mm F1.4 Full Frame Lens (E Mount, Black)”

The SIRUI AU85-E is a full-format lens with an E-mount connection. With an aperture of F1.4 , high-quality optical glass, very fast and precise autofocus thanks to the STM motor, aperture ring, function button, dust and splash protection and a light and compact housing, it is extremely competitive at a very attractive price. Not only the large aperture ensures a beautifully soft bokeh , but also the 15 aperture blades that create perfectly round bokeh circles. Weighing just 540g , it is significantly lighter and more compact than comparable lenses. The click mechanism on the aperture ring can be easily switched on or off using the associated switch, making the lens ideal for both photos and videos. The software can always be kept up to date  via a USB-C interface .

main features

  • dust and splash-proof
  • 540 grams light
  • 15 aperture blades
  • minimum focusing distance 85cm
  • Very fast autofocus
  • E-mount
  • AF/MF switch
  • aperture ring with switchable detent

The Viltrox 135mm f/1.8 AF Lab Series was also briefly listed for sale on a German website for €999. Peargear has a post about the lens which you can view here.

The Viltrox AF 135mm F/1.8 lens is the LAB version of Viltrox, specially developed to meet the highest demands of photography, which means a premium body assembly and top-notch optical design elements.

The lens uses a VCM voice coil motor and has a minimum focusing distance of 0.7 meters. It will initially be available in Sony E-mount and may later be available in Nikon Z-mount. It will be priced at 999 euros.

Sirui 24mm F2.8 Anamorphic 1.33X: Amazon / Adorama / B&H Photo 
Sirui 50mm F1.8 Anamorphic 1.33X:
 Amazon / Adorama / B&H Photo
Sirui 75mm F1.8 Anamorphic 1.33X: Amazon / Adorama / B&H Photo
SIRUI 1.25x Anamorphic Adapter: Amazon / B&H Photo

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via photorumors

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7Artisan 10mm f/2.8 II Fisheye

7Artisans is rumored to be announcing a new 10mm f/2.8 II full-frame fisheye lens for E/Z/R/L for $278 which will replace the current model.

Improvements:

  • Wider angle lens, it now reaches 185°
  • New design
  • Sharper images compatible with 40MP cameras
  • Fluorescent scales

7Artisan lenses can be found on Amazon.

Technical specifications:

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PT: Sigma Interview at Salon de la Photo 2024 – Atypical Lens Design, Record Sales, Canon RF Mount, Camera Company Talk, Hybrid Shooters, and More


French photography site Phototrend published its interview with Managing Director Foucauld Prové from Sigma at the Salon de la Photo 2024 show which you can read in French here and check out a translated summary of it below:

  • Sigma has launched some great lenses in 2024 including the Sigma 24-70mm f/2.8 DG DN Art II and the unique Sigma 28-45mm f/1.8 DG DN Art
  • Sigma just presented a Cine AF lens at IBC 2024
  • The Sigma 18-50mm F2.8 DC DN and Sigma 10-18mm f/2.8 DC DN Contemporary for RF mount in September
  • Canon RF mount is slowly allowing third parties to produce AF lenses
  • Sigma has more APS-C lenses coming to RF mount including the 16mm, 23mm, 30mm, and 56mm f/1.4 lenses in January
  • Sigma RF lenses have done well because there aren’t a lot of great APS-C lenses for RF mount
  • Sigma 24-70mm f/2.8 DG DN Art II sales have been strong so Sigma is pleased
  • Sigma 28-45mm f/1.8 DG DN Art has been well received but it is a very high-end product
  • Sigma 28-105mm f/2.8 DG DN Art has been received surprisingly well with many wedding and concert photographers finding it is the only lens they need
  • Sigma wants to support hybrid shooters including follow-focus systems
  • Sigam is an independent company and the CEO isn’t focused on high-volume production lenses so need determines what they build more than market size
  • The Sigma 14mm f/1.4 DG DN Art and Sigma 15mm f/1.4 Diagonal Fisheye are examples of lenses that are very niche, but Sigma made them anyways
  • There is growing demand for the Sigma 14mm f/1.4 DG DN Art and Sigma 15mm f/1.4 Diagonal Fisheye for Milkyway photography
  • The Sigma 500mm f/5.6 DG DN OS Sports was developed to demonstrate Sigma’s technological prowess by creating a light, sharp, compact telephoto lens
  •  Sigma has many telephoto lenses for sports and wildlife and has been developing lenses for these tasks for over 15 years
  • Sigma was founded by an engineer and the majority of employees are engineers so they could do anything including a Sigma 100-300mm f/2.8, which wouldn’t be much different than the Sigma 120-300mm f/2.8 DG OS HSM.
  • Canon and Sigma developed similar 28-105mm and 24-105mm f/2.8 lenses simply because they both identified a need around the same time, but they didn’t copy each other because lens design takes a very long time
  • Post COVID has been very positive for Sigma because people changed their spending habits and there has been a surge in YouTubers, vloggers, streamers in general
  • Sigma has had its best years in history over the last three years globally and the future is looking good too
  • E-mount has the strongest demand and demand for RF mount is growing quickly
  • France has the most L-mount bodies in the world proportionally thanks to strong Panasonic sales
  • Canon is the largest overall, but Sony has made phenomenal progress and Nikon is still huge like Canon if you consider the entire market
  • When you get into market segments Sony surpasses Nikon and Fujifilm has a strong showing too when considering their hybrid bodies and instant cameras with gigantic turnover, which makes it almost the size of Canon
  • Sigma has brought up Nikon because as of now Nikon seems to be in a small high-end niche market
  • Sony is bigger than Nikon largely because they have camera options for everyone including APS-C
  • If Sigma launched a Contemporary 70-200mm it would likely be a Sigma 70-200mm f/4 DC DN Contemporary, but Sigma isn’t convinced that a more compact lightweight 70-200mm f/4 would sell well
  • Sigma could also launch a Sigma 70-300mm that is ultra-high quality and compact
  • Sigma covers the traditional 14-24mm, 16-28mm, 24-70mm, 28-70mm, 70-200mm lenses, but also wants to offer more atypical products

Sigma 14mm f/1.4 DG DN Art:
B&H Photo / Amazon / Adorama
Sigma 15mm f/1.4 DG DN Diagonal Fisheye Art:
B&H Photo / Amazon / Adorama
Sigma 17mm F4 DG DN | Contemporary:
B&H Photo / Amazon / Adorama
Sigma 23mm F1.4 DC DN | Contemporary:
B&H Photo / Amazon / Adorama
Sigma 24mm f/1.4 DG DN Art:
B&H Photo / Amazon / Adorama
Sigma 35mm F/1.4 DG DN Art:
B&H Photo / Amazon / Adorama
Sigma 50mm f/1.2 DG DN Art:
B&H Photo / Amazon / Adorama
Sigma 56mm f/1.4 DC DN:
B&H Photo / Amazon / Adorama
Sigma 85mm f/1.4 DG DN Art:
B&H Photo / Amazon / Adorama
Sigma 500mm f/5.6 DG DN OS Sports:
B&H Photo / Amazon / Adorama
Sigma 10-18mm f/2.8 DC DN Contemporary:
B&H Photo / Amazon / Adorama
Sigma 14-24mm f/2.8 DG DN Art:
B&H Photo / Amazon / Adorama
Sigma 16-28mm f/2.8 DG DN:
B&H Photo / Amazon / Adorama
Sigma 18-50mm F2.8 DC DN:
B&H Photo / Amazon / Adorama
Sigma 24-70mm f/2.8 DG DN Art II:
B&H Photo / Amazon / Moment / Adorama
Sigma 28-45mm f/1.8 DG DN Art:
B&H Photo / Amazon / Adorama
Sigma 28-105mm f/2.8 ART:
B&H Photo / Amazon / Adorama
Sigma 70-200mm f/2.8 DG DN OS Sports:
B&H Photo / Amazon / Adorama
Sigma 100-400mm f/5-6.3 DG DN OS:
B&H Photo / Amazon / Adorama

Sigma lenses can be found at Amazon and B&H Photo

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Sirui Teased It’s First Full Frame Aurora AF f/1.4 Lens


SIRUI teased its new Full Frame autofocus f/1.4 lens on weibo which will certainly come to Sony FE mount. I hope they release something unique because there are already tons of 50mm f/1.4 and 85mm f/1.4 AF lenses for E-mount. They also make some great anamorphic lenses.

SIRUI lenses can be found on Amazon and B&H Photo.

via Photorumors

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