Discounted: Sony a7C Full Frame Camera For The Price Of APS-C and Save $350 Off A Lexar Gold CFExpress Type A Card

By Louis Ferreira | Published: September 24, 2024


The Sony a7C is currently discounted everywhere (Amazon / B&H Photo / Adorama) and B&H Photo will take $350 off the Lexar 320GB Gold CFExpress Type A

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Viltrox Announces Global Photo Contest 2024

By Louis Ferreira | Published: September 24, 2024


Viltrox Announces Global Photo Contest for 2024
Viltrox is excited to announce the 2024 Viltrox Image Awards (VIA), a global photo contest inviting photographers of all skill levels to showcase their creativity using Viltrox lenses. Participants can submit entries in diverse categories, with opportunities to win significant prizes, including $10,000 for the Master Award. The contest runs from September 5, 2024, to March 31, 2025, offering international recognition and a platform for photographers to share their unique perspectives. Visit the official website for submission guidelines and details.

Sign up or get more information here.

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TTArtisan 90mm f/1.25 Showing Up Discontinued

By Louis Ferreira | Published: September 23, 2024


TTArtisan 90mm f/1.25: Amazon / B&H Photo

The TTArtisan 90mm f/1.25 has been showing up as discontinued overseas and at B&H Photo for various mounts, so this lens will likely be hard to find soon. I think it is one of the best fast 90mm manual lenses at any price point and it even compares well to the outrageously expensive Leica Summilux-M 90mm f/1.5 ASPH. I own this lens for M-mount and adapt it for other cameras without issue.

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Chinese Autofocus Zoom Lenses Coming Soon

By Louis Ferreira | Published: September 22, 2024


There are multiple Chinese autofocus zoom lenses going into production soon that could be from VILTROX, SIRUI, 7Artisans, LAOWA, and DZOFilm according to weibo.

Big news! Another domestic brand is developing a zoom auto lens. Mr. Ma just got the exclusive news, and it is a big zoom lens! So, there are currently three domestic brands developing zoom auto lenses, one of which is developing full-frame and APS-C zoom lenses (common focal lengths) at the same time; the zoom auto lenses being developed by the other two are currently unknown.

Chinese manufacturers are expanding their lens lineups with Viltrox being one of the first to tease an upcoming zoom. In fact Viltrox just announced a nonautofocus zoom lens that we haven’t covered here, but it is going to be a stupid expensive lens the 10x zoom VILTROX LUNA 42-420mm T5.6 Large-Format Cine Zoom for medium format sensors. It can create a 60mm image circle that comfortably covers the sensors in the GFX100SII and Hasselblad X2D with a T5.6 aperture.

Chinese lens makers have caught up to global lens makers in almost every way and with Chinese autofocus zoom lenses on the way photography could become exponentially more affordable in the not-too-distant future.

via weibo, FujiAddict

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Godox iM30 Camera Flash Compact, Powerful, and Versatile Announced

By Louis Ferreira | Published: September 21, 2024


Godox iM30: B&H Photo / Amazon

Godox Released iM30 Camera Flash Compact, Powerful, and Versatile
Godox has released the iM30, a new consumer-grade camera flash, on September 20th. Designed for photographers who require both portability and performance, the iM30 offers an efficient lighting solution in a compact form factor. This flash is suitable for various photographic needs, delivering high-quality lighting in a user-friendly package.

Key Features:

  1. Compact and User-Friendly
    Weighing just 78g and small enough to fit in the palm of your hand, the iM30 is easy to carry, ensuring that portability never compromises performance.
  2. Superior Lighting Performance
    With a guide number of 15 (ISO 100, meters), the iM30 delivers bright and natural fill light, significantly improving the quality of shots in various environments.
  3. Seven Power Levels
    The iM30 offers seven adjustable power levels (1/64 to 1/1), providing flexibility to adapt to different lighting conditions, making it suitable for diverse shooting scenarios.
  4. Efficient Power Management
    Powered by two AAA batteries, the iM30 delivers up to 230 flashes on a single charge, ensuring reliability and consistent performance throughout shoots.
  5. Quick and Simple Operation
    With a single-contact hot shoe design, the iM30 is easy to attach and use with a wide range of cameras, offering a plug-and-play experience without the need for complex setup.

Godox’s release of the iM30 highlights their commitment to delivering innovative, consumer-focused lighting solutions. This flash enhances their product lineup by offering photographers a portable, powerful, and reliable tool that meets the demands of a wide range of shooting situations.

via FujiAddict

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TTArtisan 75mm f/2 Announced

By Louis Ferreira | Published: September 20, 2024


TTArtisan 75mm f/2: Amazon / B&H Photo

The TTArtisan 75mm f/2 was just announced and it is going to be a hard value to match.

  • 【75mm Ideal Focal Length for Portraits with STM Autofocus】 75mm focal length is known as the gold standard for portrait photography. Whether capturing close-ups or full-body shots, this lens highlights the natural beauty of the subject, making each photo feel like a work of art.
  • 【Outstanding Sharpness and Clarity】 75mm F2.0 maintains high optical quality with a 7-group, 10-element structure, including 4 high-refractive elements and 1 extra-low dispersion element. This design effectively reduces chromatic aberration and distortion, ensuring excellent sharpness and color accuracy. Skin textures and fabric details are rendered clearly.
  • 【F2.0 Aperture for Beautiful Backgrounds】 The F2.0 aperture enables clear, bright photos in low light and creates a dreamy background blur. The subject remains sharp while the background is soft, adding depth and artistic flair to every image.
  • 【STM + Lead Screw Stepper Motor For Versatile Shooting Experience】 With STM and a lead-screw type stepper motor, this lens supports eye, animal, and vehicle detection. It ensures precise focusing even as subjects move, allowing you to capture key moments effortlessly.
  • 【Clicked Aperture Ring and Firmware Update Interface】 The clicked aperture ring allows you to adjust the f-stop to suit your shooting needs, giving you control over light and shadow. The Type-C interface for firmware updates is conveniently located on the rear lens cap, enhancing the lens’s design.

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