Black Friday Has Arrived


Black Friday Sales
B&H Photo
Amazon
Adorama
Moment

Camera Bodies
Sony A1 (Save $500 + $50 Cash Back):
B&H Photo / Amazon / Moment / Adorama
Sony a7RV (Save $900 + $50 Cash Back):
B&H Photo / Amazon / Moment / Adorama
Sony a7RIV (Save $700 + $50 Cash Back):
B&H Photo / Amazon / Adorama
Sony a7IV (Save $700 + $50 Cash Back):
B&H Photo / Amazon / Adorama
Sony a7CR (Save $200 + $50 Cash Back):
B&H Photo / Amazon / Moment / Adorama
Sony a7CII (Save $200 + $50 Cash Back):
B&H Photo / Amazon / Moment / Adorama
Sony a7SIII ($50 Cash Back):
B&H Photo / Amazon / Moment / Adorama
Sony a6700 (Save $100 + $50 Cash Back):
B&H Photo / Amazon / Adorama
Sony a6400 (Save $100)::
B&H Photo / Amazon / Adorama
Sony FX30 (Save $300 + $50 Cash Back):
B&H Photo / Amazon / Adorama
Sony ZV-E10II (Save $100):
B&H Photo / Amazon / Adorama
Sony ZV-E10 (Save $100):
B&H Photo / Amazon / Adorama
Sony ZV-1F (Save $100):
B&H Photo / Amazon / Adorama

Lenses
Sony FE 12-24mm f/2.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony 16-35mm f/4.0 PZ FE Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-70mm f/2.8 GM Save $200:
B&H Photo / Amazon / Adorama
Sony Zeiss Vario-Tessar T* FE 24-70mm f/4 ZA OSS Save $200:
B&H Photo / Amazon / Adorama
Sony 24-105mm f/4 Save $200:
B&H Photo / Amazon / Adorama
Sony FE 70-200mm f/2.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-240mm f/3.5-6.3 OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 70-300mm f/4.5-5.6 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 100-400mm F4.5–5.6 GM OSS Save $100:
B&H Photo / Amazon / Adorama
Sony 200-600mm FE Save $100:
B&H Photo / Amazon / Adorama

Sony FE 14mm f/1.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 20mm f/1.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony 24mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24mm f/2.8 G Save $50:
B&H Photo / Amazon / Adorama
Sony 35mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 35mm f/1.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 40mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/1.2 GM Save $100:
B&H Photo / Amazon /Adorama
Sony Zeiss Sonnar T* FE 55mm f/1.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 85mm F1.8 Save $50:
B&H Photo / Amazon / Adorama

Sony E 11mm f/1.8 Save $50:
B&H Photo / Amazon / Adorama
Sony E 15mm F1.4 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 16-55mm F2.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 35mm f/1.8 OSS Save $50:
B&H Photo / Amazon / Adorama
Sony E 70-350mm f/4.5-6.3 G OSS Save $100:
B&H Photo / Amazon / Adorama

Sony E PZ 10-20mm F4.0 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony E PZ 18-105mm f/4 G OSS Save $100:
B&H Photo /Amazon/Adorama


Tamron Lenses
Tamron 17-28mm f/2.8 Di III RXD FE Save $200:
B&H Photo /  Amazon / Adorama
Tamron 17-50mm f/4 Di III VXD Save $150:
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Save $100
B&H Photo / Amazon
Tamron 28-75mm f/2.8 Di III VXD G2 Save $200:
B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD Save $100
B&H Photo / Amazon
Tamron 35-150mm f/2-2.8 Di III VXD Save $100:
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III RXD FE G2 Save $100:
B&H Photo / Amazon / Adorama
Tamron 50-400mm f/4.5-6.3 Di III VC VXD Save $200
B&H Photo / Amazon
Tamron 150-500mm f/5-6.7 Di III VC VXD Save $200
B&H Photo / Amazon

Tamron 20mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama

Sigma Lenses
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $50:
B&H Photo / Amazon / Adorama
Sigma 16mm F1.4 DC DN | Contemporary Save $60
B&H Photo / Amazon / Adorama
Sigma 30mm F1.4 DC DN | Contemporary Save $110
B&H Photo / Amazon / Adorama
Sigma 56mm F1.4 DC DN | Contemporary Save $100
B&H Photo / Amazon / Adorama

20% Off Viltrox
Viltrox E-Z AF:  B&H Photo / Amazon

Viltrox 35mm f/1.2 LAB: B&H Photo / Amazon
Viltrox AF 135mm f/1.8 LAB FE: B&H Photo / Amazon

Viltrox AF 27mm f/1.2 Pro: B&H Photo / Amazon
Viltrox AF 56mm f/1.2 Pro: B&H Photo / Amazon
Viltrox AF 75mm f/1.2 Pro: B&H Photo / Amazon / Adorama
Viltrox AF 85mm f/1.4 Pro FE: B&H Photo / Amazon

Viltrox 85mm f/2.0 EVO: B&H Photo / Amazon

Viltrox 28mm f/4.5 Pancake: B&H Photo / Amazon

Viltrox 15mm f/1.7: B&H Photo / Amazon
Viltrox 25mm f/1.7: B&H Photo / Amazon
Viltrox 35mm f/1.7: B&H Photo / Amazon
Viltrox 40mm f/2.5: B&H Photo / Amazon
Viltrox 56mm f/1.7: B&H Photo / Amazon

Viltrox AF 28mm f/1.8 FE: B&H Photo / Amazon

VILTROX 85mm f/1.8 II: B&H Photo / Amazon
VILTROX 56mm f/1.4: B&H Photo / Amazon
VILTROX 33mm f/1.4: B&H Photo / Amazon
VILTROX 23mm f/1.4: B&H Photo / Amazon
VILTROX 16mm f/1.8: B&H Photo / Amazon
VILTROX 13mm f/1.4: B&H Photo / Amazon

Viltrox 50mm f/1.8: B&H Photo / Amazon
Viltrox 35mm f/1.8: B&H Photo / Amazon
Viltrox 24mm f/1.8: B&H Photo / Amazon
Viltrox 16mm f/1.8: B&H Photo / Amazon

Viltrox 50mm f/1.4: B&H Photo / Amazon

Viltrox AF 50mm f/2: B&H Photo / Amazon

Viltrox AF 20mm f/2.8 FE:  B&H Photo / Amazon

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options


New Apple M2/M3 Ultra: B&H Photo / Amazon
New Apple M4: 
B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
New Apple Mac Pro:
 B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2025
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| 16 Comments

Sony a7V Teaser, Specs, and Coming December 2nd

Sony a7V (Dec 2nd): B&H Photo / Amazon

Sony posted a teaser of the Sony a7V that will be announced on December 2nd.

  • 33MP
  • 30FPS 14-bit RAW w Electronic Shutter
  • 10FPS 14-bit RAW w Mechanical Shutter
  • 8 Stops IBIS
  • Precapture
  • 4k 60p No Crop No Open Gate
  • New AI Chip Same as A1II
  • 3.2″ touch screen
  • 2 Type-A SD Slots
  • 560k EVF
  • Dual USB-C
  • Same body as the a7RV


via Reddit, Photorumors, Sony

Posted in Sony a7V| 6 Comments

LT: Sigma 200mm F2 DG OS | Sports Review – Sensational Image Quality


Sigma 200mm f/2 DG OS Sports:
 B&H Photo / Amazon / Adorama

Lenstips published its full review of the Sigma 200mm F2 DG OS | Sports  that you can read in full here or check out the excerpt below:

Pros:

  • a solid, sealed, and, at the same time, compact barrel for these parameters,
  • sensational image quality in the frame centre,
  • very good image quality on the edge of the APS-C sensor,
  • good image quality on the edge of full frame,
  • slight longitudinal chromatic aberration,
  • low lateral chromatic aberration,
  • negligible spherical aberration,
  • properly corrected coma,
  • low astigmatism,
  • slight vignetting on the APS-C sensor,
  • silent, quick, and accurate autofocus,
  • excellent image stabilization,
  • very nice out-of-focus areas.

Cons:

  • huge level of focus breathing.

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Posted in 3rd Party Lens| Tagged , , | 6 Comments

Sony a7RV and Sony a7IV Firmware Updates Released


Sony a7IV Firmware 6.00 Benefits and Improvements Download Here

Shooting and Playback Functions

  • Adapts the display layout of shooting information for both horizontal and vertical viewing
  • Adds Spot: XL under Spot in the Focus Area menu
  • Adds Custom 1Custom 2, and Custom 3 under Custom in the Focus Area menu
  • Adds Tracking: Spot XLTracking: Custom 1Tracking: Custom 2, and Tracking: Custom 3 under Tracking in the Focus Area menu
  • Adds the Golden Ratio Grid option to the Grid Line Type setting menu
  • Adds the option to enlarge the menu screen display
  • Allows you to add OK/NG/KEEP flags to clips during or after movie recording
  • Allows the remaining capacity of both storage devices to be displayed during movie recording when using Simult. or Auto Switch Media (Relay Recording)
  • Displays audio levels on the screen at all times during movie recording
  • Adds support for the Relay Playback function
  • Adds a function that allows you to narrow down played-back images using multiple filters (e.g. Rating)
  • Allows Custom Key settings to be assigned to the AF-ONAEL, and Delete buttons during playback
  • Adds support for importing/switching multiple IPTC Presets
  • Supports the Write Digital Signature function for movies as part of Sony’s Camera Authenticity Solution
    • The timing for the provision of licenses (paid) to customers other than certain media outlets is yet to be determined.
    • Services may not be available in some countries or regions. For more information, please visit the Authenticity Catalog Page.
  • Supports Scan and TagPhoto Cropping, and Volume Photography Commands under the Volume Photography License
    • Installation of a paid license is required for use.
    • Services may not be available in some countries or regions.

FTP Transfer and Network Functions

  • Allows scheduling of FTP transfers while writing data to the camera’s storage media
  • Allows you to automatically schedule FTP transfers of protected movies and still images
  • Allows you to automatically protect movies/still images transferred via FTP transfer
  • Allows you to transfer specific images with priority during FTP transfer
  • Supports the following Monitor & Control app function:
    • Focus map display
      Note: The latest version of the Monitor & Control app is necessary. The app may not be available in some countries or regions.

Others

  • Improves the operational stability of the camera

Sony a7RV Firmware 4.00 Benefits and Improvements Download Here

Shooting and Playback Functions

  • Adapts the display layout of shooting information for both horizontal and vertical viewing
  • Adds Spot: XL under Spot in the Focus Area menu
  • Adds Custom 1Custom 2, and Custom 3 under Custom in the Focus Area menu
  • Adds Tracking: Spot XLTracking: Custom 1Tracking: Custom 2, and Tracking: Custom 3 under Tracking in the Focus Area menu
  • Adds the Golden Ratio Grid option to the Grid Line Type setting menu
  • Adds the option to enlarge the menu screen display
  • Allows you to add OK/NG/KEEP flags to clips during or after movie recording
  • Allows the remaining capacity of both storage devices to be displayed during movie recording when using Simult. or Auto Switch Media (Relay Recording)
  • Adds support for the Relay Playback function
  • Adds a function that allows you to narrow down played-back images using multiple filters (e.g. Rating)
  • Allows Custom Key settings to be assigned to the AF-ONAEL, and Delete buttons during playback
  • Adds support for importing/switching multiple IPTC Presets
  • Supports the Write Digital Signature function for still images and movies as part of Sony’s Camera Authenticity Solution
    • The timing for the provision of licenses (paid) to customers other than certain media outlets is yet to be determined.
    • Services may not be available in some countries or regions. For more information, please visit the Authenticity Catalog Page.
  • Supports Scan and TagPhoto Cropping, and Volume Photography Commands under the Volume Photography License
    • Installation of a paid license is required for use.
    • Services may not be available in some countries or regions.

FTP Transfer and Network Functions

  • Allows scheduling of FTP transfers while writing data to the camera’s storage media
  • Allows you to automatically schedule FTP transfers of protected movies and still images
  • Allows you to automatically protect movies/still images transferred via FTP transfer
  • Allows you to transfer specific images with priority during FTP transfer
  • Supports the following Monitor & Control app function:
    • Focus map display
      Note: The latest version of the Monitor & Control app is necessary. The app may not be available in some countries or regions.

Others

  • No longer supports the Security (IPsec) functionalityNote: Please enable and use Access Authen. as it provides more secure protection.
  • No longer supports the WPA and WEP functionalitiesNote: You will no longer be able to select WPA or WEP when connecting to Wi-Fi. Please use the more secure WPA2 or WPA3 moving forward.
  • Fixes an issue where the focus may not reach infinity during Focus Bracketing
  • Fixes an issue where color reproduction may vary even when the white balance is fixed during exposure bracket shooting in lossless compressed RAW
  • Improves the operational stability of the camera

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Posted in Firmware updates, Sony a7IV, Sony a7RV| 24 Comments

Viltrox 2x Teleconverter Now Available


The Viltrox 2x Teleconverter is now available to order from B&H Photo, and it is compatible with Viltrox and Sony E-mount lenses.

  • 9 elements in 5 groups
  • Weighing approximately 229 grams
  • Features electronic contacts
  • Supports EXIF ​​data transmission
  • Lens-based image stabilization
  • 120fps continuous shooting
  • Dust and splash resistant.
  • Expected price around $160

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Sony a1 Owners Group
Sony a9 Owners Group
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Posted in Accessories| Tagged , | 6 Comments

Laowa 35mm f/2.8 Zero-D Tilt Shift 0.5x Macro Announced


Laowa 35mm f/2.8 Zero-D Tilt Shift 0.5x Macro:
Venus Optics / B&H Photo / Amazon

Laowa’s New Tilt-Shift Lens — 35mm f/2.8 Zero-D Tilt Shift 0.5x Macro — Take Control of Every Line & Perspective

Anhui, China – November 25, 2025 – Anhui ChangGeng Optical Technology Company Limited (Venus Optics), a leading innovator in camera lens design, proudly announces the launch of its groundbreaking Laowa 35mm f/2.8 Zero-D Tilt-Shift 0.5× Macro lens. This versatile new optic empowers photographers with unparalleled creative and technical control, blending wide-angle perspective, tilt-shift functionality, and macro capabilities into a single, compact tool.

Designed for full-frame mirrorless cameras and also compatible with GFX/XCD medium-format systems, the Laowa 35mm f/2.8 Zero-D Tilt-Shift 0.5× Macro redefines precision imaging. Photographers can now take command of every line and perspective, from architectural grandeur to intricate tabletop scenes at an affordable price of USD 1,249.

Unrivaled Tilt & Shift Control

  • Full Frame Systems: Offers an expansive ±10° of tilt for precise plane of focus manipulation and ±12mm of shift for advanced perspective correction.
  • Medium Format Systems (GFX/XCD): Delivers ±10° of tilt and a robust ±8mm of shift, providing critical control without noticeable vignetting. These movements enable photographers to correct converging verticals in architecture, create stunning miniature effects, achieve extended depth of field across vast landscapes, and minimize reflections, all directly in-camera.

Zero-D (Zero Distortion) Optical Design
As part of Laowa’s renowned Zero-D line, the 35mm f/2.8 ensures virtually no optical distortion, delivering perfectly straight lines crucial for architectural and interior photography. Its APO (Apochromatic) design further eliminates chromatic aberration, guaranteeing superior image quality and edge-to-edge sharpness across its broad 87.5° angle of view.

Exceptional Macro Capabilities
With an impressive 0.5x maximum magnification and a minimum focusing distance of just 22.8 cm (the closest in its class for tilt-shift lenses), this lens excels in macro photography. This close-focus ability, combined with tilt-shift movements, opens new avenues for detailed product shots, creative tabletop photography, and unique close-ups.

Versatile for Diverse Applications
The fast f/2.8 aperture provides excellent low-light performance, making it ideal for night scenes, long exposures, and indoor shooting. Its unique combination of features makes it a versatile companion for architectural, landscape, product, and fine art photographers seeking to push creative boundaries

Seamless Photo Stitching and Panoramic Imaging
Using the shift function, panoramas can be created with ease through photo stitching.

Photographer-Centric Design

Built-in 77mm Filter Thread: Offers practical and cost-effective filter use without bulky adapters.

Adjustable Tilt-Shift Direction: Provides flexible composition adjustments with 15° clicks for precise control.

Integrated Arca-Swiss Lens Support: A detachable support allows for quick and secure mounting to tripods, crucial for precise tilt-shift work.

Frog-Eye Coating: The front element features Laowa’s water and dirt-repellent coating for easy cleaning and reliable performance in challenging environments.

Pricing & Availability:
The Laowa 35mm f/2.8 Zero-D Tilt-Shift 0.5× Macro will be available for purchase starting November 25, 2025, through the Venus Optics official website (https://www.venuslens.net/) and authorized resellers. The U.S. retail price is USD 1,249.


NameLaowa 35mm f/2.8 Zero-D Tilt-Shift 0.5x Macro
FormatFull Frame
Focal Length35mm
Aperture RangeF2.8-22
Angle of View87.5°
Tilt±10°
Shift±12mm
Mount Rotation360°
Magnification0.5x
In-focus driving modeManual Focus
Lens Structure14 elements in 12 groups
Aperture Blades15
Min. Focusing Distance22.8cm
Filter Thread SizeØ77mm
DimensionsApprox. Ø148.9mm* Ø104.9mm
Weight1,350g (exclude front cap & rear cap)
MountsE/Z/RF/L*/GFX/XCD
PriceUSD 1,249
*Remark: Not compatible with the following Panasonic Lumix models: S52 S1M2 S1R2 S1M2E S5M2X

Posted in 3rd Party Lens| Tagged , , , | 14 Comments