Sony Savings Sunday

By Louis Ferreira | Published: February 1, 2026


Sony a7RV (Save $700):
B&H Photo / Amazon / Moment / Adorama
Sony a7IV (Save $300):
B&H Photo / Amazon / Adorama

Tamron Lenses
Tamron 17-28mm f/2.8 Di III RXD FE Save $300:
B&H Photo /  Amazon / Adorama
Tamron 17-50mm f/4 Di III VXD Save $150:
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Save $100
B&H Photo / Amazon
Tamron 28-75mm f/2.8 Di III VXD G2 Save $200:
B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD Save $100
B&H Photo / Amazon
Tamron 35-150mm f/2-2.8 Di III VXD Save $100:
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III RXD FE G2 Save $100:
B&H Photo / Amazon / Adorama
Tamron 50-400mm f/4.5-6.3 Di III VC VXD Save $200
B&H Photo / Amazon
Tamron 150-500mm f/5-6.7 Di III VC VXD Save $200
B&H Photo / Amazon

Tamron 20mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama

Sigma Lenses
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $200:
B&H Photo / Amazon / Adorama

Flashes
Godox V1 (Save $60):
B&H Photo / Amazon / Adorama
Godox AD600Pro Witstro (Save $415):
B&H Photo / Amazon

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options


New Apple M2/M3 Ultra: B&H Photo / Amazon
New Apple M4: B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2025
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| 14 Comments

New SmallRig NP-FZ100 and NP-FW50

By Louis Ferreira | Published: January 31, 2026

SmallRig already made third-party batteries for Sony cameras that were Orange and Blue, but they just released some new black batteries with gold lettering. SmallRig updated the SmallRig NP-FZ100 and SmallRig NP-FW50. There are no other differences apparent at this time.

Posted in Accessories| 8 Comments

SongRAW AF 50mm f/1.2 and AF 85mm f/1.2

By Louis Ferreira | Published: January 30, 2026


SongRAW will be releasing the SongRAW AF 50mm f/1.2 and SongRAW AF 85mm f/1.2 as “youth edition” lenses. They will be inexpensive and lightweight, with some additional optimizations.

SongRAW lenses can be found on Amazon.

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via weibo

Posted in 3rd Party Lens| Tagged , , , , , , , , | 13 Comments

New Brightin Star 60mm f/2.8 II Macro Released

By Louis Ferreira | Published: January 29, 2026


Brightin Star 60mm f/2.8 II Macro: B&H Photo

Brightin Star announced a new Macro lens, the Brightin Star 60mm f/2.8 II Macro. If you don’t currently have a Macro lens this might be a good option for you since it is very sharp and capable for an affordable price.

  • 2:1 Magnification: It provides 2:1magnification and is suitable for taking detailed macro photos, Can shoot figurines, jewelry, small items, insects etc.
  • F2.8 Large Aperture : The large aoerture design enables better shooting effects in low-light environments while providing a soft background blur.
  • High Optical Performance :The lens incorporates multi-layer coating technology, 7 sets of 10 optical glasses, effectively reducing glare, fringing, and chromatic aberrations.
  • Internal Zoom Structure: The lens adopts an internal zoom structure to make the lens zoom in the lens barrel. Comes with protective lenses to prevent dust from entering the lens.
  • Attention Please: This Brightin Star camera lens is only used for Mirrorless Camera, NOT for SLR Camera. Make sure you’ve set the “release without lens” mode, Or you will not be able to use the shutter.
  • 【Customer Support】We stand behind Brightin Star 60mm F2.8 Lens— 12-month warranty and friendly 24-hour responsive after-sales service.

 

Posted in 3rd Party Lens| Tagged , | 13 Comments

New SWIT PowerCell NP-FZ100 USB-C Battery

By Louis Ferreira | Published: January 28, 2026


B&H Photo has a new battery available for Sony cameras made by SWIT. It has a built-in USB-C charging port for convenience, and you can buy one here or check out the specs below:

Maximize the potential of your camera with this SWIT PowerCell NP-FZ100 USB-C Battery. Designed with a built-in USB-C charging port, this rechargeable, high-current, lithium-ion battery can be fully charged via USB-C in 3.5 hours or using a fast charger in just 1.5 hours. The battery features V0 grade flame-retardant housing and a touch-activated 4-LED power indicator. It can be charged using the original Sony charger, and it is compatible with any camera or accessory that is powered by an NP-FZ100 battery.

Compatible Sony Cameras

  • ZV-E1, ZV-E10 II
  • a1, a1 II
  • a9, a9 II, a9 III
  • a7S III
  • a7R III, a7R IIIA, a7R IV, a7R IVA, a7R V
  • a7CR
  • a7C, a7C II
  • a7 III, a7 IV
  • a6600, a6700
  • FX30
  • FX3, FX3A
  • FX2

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Posted in Accessories| Tagged , , , , | 14 Comments

New Rollei AF 35mm f/1.8 Announced in Germany

By Louis Ferreira | Published: January 27, 2026


Rollei announced a new AF lens for Sony E mount the Rollei AF 35mm f/1.8, based on the 7Artisans 35mm f/1.8.

  • Premium case
  • Extensive feature set
  • STM Autofocus
  • High-resolution sharpness
  • USB-C Firmware Port
  • Close focusing distance: 0.4m
  • Aperture: F/1.8
  • Dimensions (cm): 9.3×8
  • Filter thread: 62mm
  • Price: €299

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Plus, our owners’ groups
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group

via Photorumors

Posted in 3rd Party Lens| Tagged , | 12 Comments