Sony a7RIII 10 fps Mechanical Shutter and Eye AF Demo

It looks like ill be ordering yet another camera. The Sony a7RIII looks pretty amazing and will most certainly top the Nikon D850. I wonder how many people are canceling their orders at this very moment.

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Preorders:
Sony a7RIII: B&H PhotoAmazonAdorama
Sony 24-105mm: B&H PhotoAmazonAdorama

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Sony Announcement Live Stream Event: Watch it Here Now

Initial immersions:
All the rumors were wrong! It wasn’t simply the a7III

Don’t Miss a Think
Sony a9 number one ILC since launch
400mm f/2.8 GM Coming next summer
Sony still number two full frame camera maker
New battery makes it truly professional

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Preorders:
Sony a7RIII: B&H PhotoAmazonAdorama
Sony 24-105mm: B&H PhotoAmazonAdorama

 

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Sony a7RIII Announced

Preorders:
Sony a7RIII: B&H PhotoAmazonAdorama
Sony 24-105mm: B&H PhotoAmazonAdorama

Join our Sony a7 Owners Group, also follow SonyAddict on Facebook and Twitter.

Sony’s New Full-frame α7R III Interchangeable Lens Camera Delivers the Ultimate Combination of Resolution and Speed

Innovative Full-frame Mirrorless Model Offers 42.4 MP High-Resolution, 10 fps Continuous Shooting, Fast and Precise AF Performance in a Compact Body

  • 35mm Full-Frame 42.4 MP1 Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing
  • Continuous Shooting at up to 10 fps2 with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking
  • 399 phase-detection AF points covering 68%3 of image area, 425 contrast AF points and approximately 2 times more effective Eye AF4
  • 5-axis optical in-body image stabilization with a 5.5 step5shutter speed advantage
  • High Resolution 4K6 Movie Shooting with full pixel readout and no pixel binning7
  • Completely redesigned for professionals, including upgraded Auto Focus, Dual SD Card Slots, Extended Battery Life, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal and more
  • Compact, Lightweight body at only 23 oz8

NEW YORK, Oct. 25, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced an impressive addition to their full-frame mirrorless camera lineup, the α7R III (model ILCE-7RM3).

Thanks to an evolutionary leap in image processing power and efficiency, the new α7R III combines a high-resolution 42.4 MP1 back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps2 with full AF/AE tracking, as well as beautiful image and 4K6 video quality, wide 15-stop9 dynamic range, high sensitivity with noise reduction of almost a full stop4 and more. With these immense capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.

“We’re continuing to raise the bar for innovation in the imaging marketplace, in particular with our full-frame camera lineup,” said Neal Manowitz, Vice President of Digital Imaging for Sony Electronics. “As an industry, we are now entering the true digital age of imaging. The capabilities of the α7R III camera – silent shooting at 10 fps at full 42.4 MP resolution, extreme AF coverage and speed for both video and stills – exceed anything that is physically possible with a DSLR, making it an excellent symbol for this paradigm shift” He added, “It offers a level of customization, speed and stamina that will satisfy even the most demanding professionals, and ensures that they can take full advantage of this impressive tool to capture and create in ways they never could before.” Read More »

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Sony FE 24-105mm F4 G OSS Standard Zoom Announced

Preorders:
Sony a7RIII: B&H PhotoAmazonAdorama
Sony 24-105mm: B&H PhotoAmazonAdorama

Sony Expands Full-Frame Lens Lineup with New Compact, Lightweight FE 24-105mm F4 G OSS Standard Zoom Covering Wide-angle to Mid-telephoto range

New E-mount FE 24-105mm F4 G OSS Standard Zoom Delivers Serious Still and Video Performance with Compact Design

NEW YORK, Oct. 25, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the latest addition to their expanding full-frame E-mount lens lineup, the FE 24-105mm F4 G OSS Standard Zoom (model SEL24105G).

The new full-frame lens covers the commonly used 24 to 105mm focal length range, delivering outstanding G Lens™ imaging performance with the most lightweight design in its class1, maximizing its versatility and usability. Therefore, the FE 24-105mm F4 G OSS can be used for versatile shooting such as landscape, portrait, wedding and so on. This lens also features fast, precise and quiet autofocus capabilities in both still and video shooting, making it an ideal complement for Sony’s extensive lineup of E-mount cameras. Read More »

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Sony Announces Development of New G Master™ 400mm F2.8 Super-Telephoto Full-Frame E-mount Lens


Sony Announces Development of New G Master™ 400mm F2.8 Super-Telephoto Full-Frame E-mount Lens

Launching in Summer 2018

NEW YORK, Oct. 25, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced the development of the long-awaited FE 400mm F2.8 GM OSS Super-Telephoto lens, with a target launch date in Summer 2018.

The new lens will feature the incredible high-resolution and spectacularly beautiful bokeh of Sony’s acclaimed line of flagship G Master™ series lenses, while also offering a far-reaching 400mm focal length and F2.8 large aperture. This combination will deliver a new elevated shooting experience for all professional sports, news and wildlife photographers looking to capture all of the decisive moments with higher image quality.

Sony will continue to evolve their lens lineup in order to meet the demands of all types of photographers, videographers and multi-media creators, with many different offerings to maximize the power of the innovative α™ camera lineup.

Additional details and specifications on the new FE 400mm F2.8 GM OSS Super-Telephoto Lens will be released at a later date.

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Under An Arctic Sky Filmed On Sony a7SII

https://youtu.be/zU2IHXm_vx8

Chris Burkard and crew compiled a pretty amazing video called Under An Arctic Sky, which is available on iTunes using the Sony a7SII. The film, which is about finding the perfect surf is Island includes a lot of beautiful footage, which could only be captured with the low light abilities of the Sony a7SII. Amazingly the 5 a7SII that Chris Burkard brought with him all performed flawlessly according to the above video.

Photographing/recoding the northern lights and Astro takes specialized gear and knowledge and I can’t help but wonder if this footage would look even better without Sony’s star eater issue. It’s video footage like this that really makes me want an a7SII/a7SIII camera over an a7R camera. The a7S has an incredibly unique advantage over any other camera on the market.

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Sony a7SII: B&H Photo / Amazon / Adorama

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