Sony NAB Show 2019 Press Conference Tomorrow April 7th at 2 PM PT (5PM EST)

NAB 2019 is right around the corners and Sony will have a press conference tomorrow April 7th at 2 PM PT (5 PM EST). As of now, we do not expect any big surprises and the event should be focused on 8k products. I will host the Livestream here if available to embed so check back to see what Sony has to announce.

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Sony Expands Roster of “Artisans of Imagery” Ambassadors


SAN DIEGO — Apr. 5, 2019 —Sony Electronics Inc. today welcomed five extremely talented creators to its Artisans of Imagery ambassador program.

These five new artisans—Paul Nicklen, Taylor Rees, David Burnett, Jean Fruth and Nancy Borowick—are each leaders in their disciplines from wildlife photography and photojournalism to sports and documentary filmmaking. Read More »

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DPR: CP+ 2019: Sony Interview


DPReview had an interview with Sony at CP+2019. Bellow, you can find excerpts from the interview:

  • Sony is happy for competitors in digital Full Frame because it will grow the market
  • Cameras like the Canon EOS RP will only be an issue for Sony when they get entry level glass to pair with the cheap body.
  • Sony thinks their one mount strategy is more appealing because you can step up it like a ladder
  • They respect all of their competitors because they are all strong
  • Computational photography is the next big step for growth
  • Sony’s most important competitors might not make cameras at all
  • Technology is the most important thing to Sony
  • Last year Sony predicted that speed and AI would be the new technology drivers and now all of their competitors are focused on those areas
  • Last year they were focused on professionals and this year they released the a6400 that had broader appeal
  • Sony is investing in computational photography and lenses now
  • The start of Sony looking at AI was ten years ago with neural networks, but five years ago they started developing deep learning
  • Sony is focused on technology and not necessarily just selling more cameras or making profits
  •  Sometimes Sony creates high-value products and others they just want to grow their presence
  • Full Frame is best for Sony’s technology, but it will filter down into their APS-C line, which you can see with the a6400
  • First full-frame, then APS-C
  • Sony might even make GM lenses for APS-C but they aren’t sure they will use the GM brand
  • Full Frame is more appropriate for professionals, but APS-C is good for professional video since it is close to super 35
  • Sony could release an a7S APS-C camera in the future
  • The could make APS-C cinema glass but making it for the Full-Frame market would be wiser because it is bigger
  • Stills and video have different needs so they should use different cameras
  • Sony doesn’t think you can make a perfect hybrid camera
  • It’s easy to do 4k 60p, but beyond that customers have a variety of demands
  • Most want 4K 60p, 10-bit 4:2:2 today, but Sony wants to go beyond
  • JPEG is overdue for replacement with a 10-bit format but Sony hasn’t decided yet which to go with
  • Smart Phones can now show 10-bit so that’s the driving force today since TV moves slower
  • You can expect activity from Sony at big sporting events so they might be at the 2020 Olympics

You can read the full interview here.

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Godox V1 Preorders Start For Affordable Profoto A1 Clone


Adorama has the new Godox V1 available for preorder now on their site as a Flashpoint flash and B&H Photo should have it soon under the Godox name. It looks very similar to Profoto A1 and Profoto is even threatening to sue them for this fact so if you want a Profoto A1 maybe buy a Godox V1 instead.

Key Features

  • Round zoom head design delivers the smoothest, most pleasing light ever to grace a speedlight
  • Command 4 Groups independently to the whole R2 Family
  • Internal Lithium Ion Polymer battery for 650 full power flashes
  • Flashpoint R2 Remote TTL System built right in
  • High Speed Sync for shutter speeds up to 1/8000 second
  • Powerful GN 92ft / 28m @ISO 100 50mm zoom
  • Compatibility: Made For Fujifilm
  • Flash Type: Shoe Mount Flash

Flashpoint Zoom Li-on X Features

  • Round zoom head design delivers the smoothest, most pleasing light ever to grace a speedlight
  • Magnetic round flash head rim holds a treasury of light modifiers
  • Beautiful Powerful Flash with GN 92ft / 28m @ISO 100 (50mm)
  • Uses an advanced Lithium-Ion Polymer battery for speedy recycle and longer life
  • Full power recycle time of fewer than 1.5 seconds
  • Approximately 650 full power flashes per charge
  • Remote Canon ETTL power control with the Flashpoint R2 System built-in
  • Complete compatibility with ETTL system features like exposure compensation, EXIF inscription, flash value lock, and High Speed Sync
  • R2 TTL communication flashes as a Master or Slave
  • Control of 4 different wireless groups
  • Backlit Matrix LCD
  • Multipurpose Buttons with Digital Marking for Faster Navigation
  • Zooming head with automatic zoom or manual control
  • High Speed Sync for shutter speeds up to 1/8000 second
  • Front or Rear Curtain Sync
  • Laser AF Assist Lamp For Instant Autofocus Even In Complete Dark On Low ContrastSurfaces
  • SMD LED Modeling Lamp
  • Regular and Intelligent Optical Slave Modes
  • Stable color temperature at 5600±200K over the entire power range
  • 330-degree rotation and 120+ degree tilt
  • Perfect for on and off camera use
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DPR: Zeiss ZX1 Interview, Android, Apps, Design Philosophy, and More


The Zeiss ZX1 is their first new camera in over a decade and they decided if they were going to enter the camera market again it should be something new. Below are excerpts from an interview with Elliot Shih, Senior Product Manager of Zeiss at CP+2019 with DPReview:

  • Zeiss has been working on the ZX1 for 4 years now
  • They didn’t want to copy what others were doing if they were going to make a new kind of camera that was more suitable for a post smartphones photography world
  • Development wasn’t linear and took a long time to become focused, but now things are moving quickly
  • Android is the base but they coded it themselves to be camera-centric
  • The camera is designed around vertical logic
  • There is a slight bend to the rear cover glass to make a natural separation between live view and the toolbar area
  • You can vertically swipe on the toolbar area to select different tools and swipe on the left to switch between modes like image review so it should be familiar to smartphone users
  • Targeted at digital photographers that need a fast workflow with superb image quality that their sensor and lens can deliver
  • The 37.4MP DNG is 70MB
  • Zeiss focused on image processing
  • Their AF and image processing pipeline has been a learning curve
  • The Zeiss ZX1 is being designed completely in-house with some external partners helping with functions like the industrial design and user experience
  • Zeiss has taken a lot of code out of Android to make it perform better since most of it won’t work with a large sensor so it will be more responsive
  • There was a lot of effort put into the design of Wi-Fi because the camera will have a lot of data to transfer
  • The plastic on top of the camera is where the Wi-Fi antenna is located
  • The Zeiss ZX1 will boot up about as quickly as a smartphone so you will want to keep it on and use its sleep state, but Zeiss has focused on battery performance too because photographers care a lot about good battery performance
  • When the camera is sleeping the sensor and screen do not use any power and there is very little drain
  • The switch to sleep and wake the camera also switches the camera between stills and movie mode
  • If you sleep the camera all day the battery will drain about 10%
  • The battery is 3,190mAh and should last about 250 shots, which is not a CIPA rating
  • Should be priced around Leica Q and Sony RX1RII
  • The only physical controls are shutter speed, aperture, and ISO
  • All other controls are digital
  • The Zeiss ZX1 has a leaf shutter that goes up to 1/1,000 and electronic shutter takes over beyond that via digital controls
  • The Zeiss ZX1 is a camera that does everything shooting, reviewing, editing and uploading
  • Even if it doesn’t always make sync to sync 300 RAW files via hotspot to your smartphone for editing Zeiss wants to give you the capability
  • An all in one camera is great for photojournalists that might just have to rely on what they have with them
  • USB-C is the fastest way to get photos off the Zeiss ZX1’s internal SSD which can go up to 5GB/s
  • Since the Zeiss is android based it can work as a mini computer and operate as a master and a slave when connected via USB so transfers can be done from the camera
  • USB-C is the only output so you will need an adapter to use it with a TV or external mic
  • Zeiss is only allowing select apps to be installed at this time for security purposes like those developed with their partner Adobe

If you want to read the full interview you can do so here.

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Zeiss ZX1 (Coming Soon): B&H Photo / Amazon / Adorama

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DEAL ZONE: Today Only Nissin i400 TTL Flash 53% Off


Nissin’s most affordable flash is even more affordable today only. You can get one here today only.

https://www.youtube.com/watch?v=cbqnqCpcvR4

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