Sigma 17-40mm F1.8 DC | Art Announced

By Louis Ferreira | Published: June 17, 2025


Sigma 17-40mm F1.8 DC | Art: B&H Photo / Amazon / Adorama

Sigma Corporation Announces the Versatile, Professional-Grade 17-40mm F1.8 DC | Art Lens, Pushing the Boundaries for Both Photography and Video
Ronkonkoma, NY, June 17, 2025 – Sigma Corporation of America, the US subsidiary of Sigma Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan), is pleased to introduce the 17-40mm F1.8 DC | Art, the first Art lens for APS-C format since 2016, and the very first made exclusively for crop sensor mirrorless cameras.

This remarkable new lens is the direct successor to the groundbreaking 18-35mm F1.8 DC HSM | Art for DSLR cameras, offering the user a wider angle of view as well as more versatility at the telephoto end. With an updated optical design, it delivers the image quality and brightness of a prime lens, along with the versatility of a zoom. This fast, flexible lens is also designed with video shooting in mind, featuring an inner zoom, high-speed and silent linear autofocus, and minimal focus breathing, as well as a dust and splash-resistant structure for use in virtually any environment.

Significantly lighter than its predecessor, the 17-40mm F1.8 DC | Art lens weighs only 535g (18.9 oz.) and is stacked with features that will appeal to photographers, filmmakers and content creators alike, no matter what camera system it is paired with.

The Sigma 17-40mm F1.8 DC | Art lens will be available in mid-July at authorized Sigma dealers for Sony E-mount, L-Mount, Fujifilm X Mount, and Canon RF Mount for a retail price of $919 USD. Read More »

Posted in 3rd Party Lens| Tagged , , | Leave a comment

Exclusive Photos From Bild Expo 2025 of The Sony Booth

By Louis Ferreira | Published: June 17, 2025


Sony is at the B&H Photo Bild Expo 2025, and we have some exclusive photos from the event to share. Below are some pictures of the Sony booth, which includes some hands-on experiences at the show and the check and clean booth.

Posted in Editorial| Leave a comment

Viltrox 85mm f/1.4 Pro FE Announced

By Louis Ferreira | Published: June 16, 2025

Viltrox 85mm f/1.4 Pro FE: B&H Photo / Amazon

Viltrox AF 85mm f/1.4 Overview

Pro Flagship Series
Combining a portrait focal length with an impressively bright aperture, the AF 85mm f/1.4 Pro FE Lens from Viltrox is designed for Sony E-mount mirrorless cameras. This fast prime lens is driven by dual Hyper VCM motors that ensure high-speed and consistent autofocus performance with a minimum focusing distance of 2.6′. The lens’s optical design incorporates various high-quality glass elements for ensuring impressive image quality throughout the frame. The metal, weather-sealed lens body is both dust- and splash-resistant, improving reliability against the elements.

Comprehensive Optical Design
The AF 85mm f/1.4 Pro FE features one ultra-precision aspherical (UA) lens, three extra-low dispersion (ED) lenses, and nine high refractive index (HR) lenses to minimize optical aberrations and significantly improve image quality.

15 elements in 11 groups make up the optical design which work together to deliver impressive sharpness.

The HD multilayer nano coating on the lens glass effectively reduces ghosting and flare, helping to create clearer images.

Professional Control
Viltrox’s dual Hyper VCM motors deliver fast, efficient autofocus with advanced face and eye detection, ensuring your subject is properly tracked and in focus.

A customizable Fn button is featured on the lens barrel for programming your preferred setting and accessing it quickly.

A click switch allows swapping between clicked and smooth aperture adjustments, which is useful when capturing videos.

AF/MF switch for rapidly switching between autofocus and manual focus modes.

Built for All Conditions
Dust- and splash-resistant design with weather sealing for handling various weather conditions and preventing dust from entering the lens.

The front lens element is treated with a waterproof and anti-fouling coating, which repels unwanted liquids from accumulating.

Full metal construction, providing a durable and lightweight design weighing 1.8 lb.

Additional Lens Benefits

  • 77mm filter thread for wide compatibility with attachments such as polarizers or ND filters.
  • 2.6′ minimum focusing distance, allowing you to work fairly close to your subject.
  • USB-C port for firmware updates.

Read More »

Posted in 3rd Party Lens| Tagged , , , , , , | Leave a comment

Viltrox AF 85mm f/1.4 Pro Announcement Coming Next Week

By Louis Ferreira | Published: June 14, 2025


Viltrox will officially announce the Viltrox AF 85mm f/1.4 Pro lens to Sony E-mount next week on June 16th for the 2025 Bild Expo.

Details below:

  • 15 elements in 11 groups, including 3 ED, 9 high-refractive elements
  • Minimum focus distance: 0.79m
  • Max magnification: 0.13x
  • 11 circular aperture blades
  • Filter size: 77mm
  • Dual VCM motors
  • Weight: 800g

via Photorumors

Posted in 3rd Party Lens| Tagged , , , , , | Leave a comment

Sony a6700 Firmware 2.00 Update

By Louis Ferreira | Published: June 12, 2025

Sony a6700: B&H Photo / Amazon / Adorama

Sony a6700 Firmware 2.00 Download Here

Benefits and Improvements

  • Increases the maximum number of images that can be recorded in one folder to 9,999
  • Improves image quality when applying user LUTs
  • Displays the Wi-Fi signal strength when the Wi-Fi function is On
  • Allows notifications to be displayed when the latest software is available for your camera
  • You can now continue shooting while transferring captured photos and videos to a smartphone or tablet
    Note:

    • Ver. 2.9.0 or later of the Creators’ App is necessary. This service may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
  • Transfers to smartphones and tablets can now be resumed if they are interrupted
    Note:

    • Ver. 2.9.0 or later of the Creators’ App is necessary. This service may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
  • You can now transfer only the data that hasn’t yet been sent to your smartphone or tablet, or add videos to be transferred during the transfer process
    Note:

    • Ver. 2.9.0 or later of the Creators’ App is necessary. This service may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
  • Allows you to upload camera images directly to the Creators’ Cloud
    Notes:

    • Settings must be adjusted in the Creators’ App in advance. For more information, please visit the Creators’ App support website.
    • Ver. 2.9.0 or later of the Creators’ App is necessary. This service may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
  • WPA and WEP functionalities are no longer supported. You will no longer be able to select WPA or WEP when connecting to Wi-Fi. Please use the more secure WPA2 or WPA3 security setting moving forward
  • Improves the operational stability of the camera

Note: Please refer to the Help Guide for details on all updated functions.

Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube

Plus our owners’ groups
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group

Posted in Firmware updates, Sony a6700| Leave a comment

Rolli AF 85mm f/1.8 FE Announced

By Louis Ferreira | Published: June 11, 2025


The Rolli AF 85mm f/1.8 FE has been announced as its first new AF lens, but acording ot how2fly, this lens is just a rebranded 7Artisans lens that can currently be bought for less on Amazon.

If you want the Rolli they can be ordered directly here.

🔸 85 mm Porträt-Brennweite – natürliche Proportionen ohne Verzerrung
🔸 F/1.8 Blende – Scharf bei Offenblende und weiches, rundes Bokeh durch 11 Lamellen
🔸 VAF-Serie – hochauflösend für spiegellose Vollformatkameras
🔸 HFT-X Beschichtung – reduziert Ghosting & Flare, erhält Kontrast
🔸 STM-Autofokus – schnell, leise + Face/Eye-Tracking für Foto & Video

Specs:

Light intensity:F/1.8
Close-up:0.85 m
Full format:Yes
Autofocus:Yes
Compatible cameras:Sony E-Systems
Connection:Sony E-Mount
Filter thread:62 mm
EXIF data:Yes
Connections:USB-C for firmware updates
Lenses (group/lenses):7/10
Smallest aperture:16
Aperture blades:11
Mass:9.6 x 8 x 8 cm
Weight:477 g

Posted in 3rd Party Lens| Tagged , | Leave a comment