
Sony will have its CES Press Conference on January 6th, 2020 at 5:00 EST. You can check back here for updates on the 6th and you can find the live stream here.
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Sony will have its CES Press Conference on January 6th, 2020 at 5:00 EST. You can check back here for updates on the 6th and you can find the live stream here.
Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube

Sony a7RIV Firmware 1.10 Download Here
Sony a7RIII Firmware 3.10 Download Here
Sony a7III Firmware 3.10 Download Here
Benefits and Improvements
Compatible Flash models
Compatible wireless radio commander:
Please refer to the Help Guidefor more information:
Improves the overall stability of the camera

We have all been waiting a long time for the Sony a7SIII to launch and Sony doesn’t have many more cameras to release so this might finally be it. Nokishita spotted the WW119533 registration with the following details:
Sony’s “WW119533” has been registered with overseas certification bodies. It is equipped with Wi-Fi (2.4GHz) and Bluetooth
Further eoshd came across the IMX521CQR which they believe is the senor for the Sony a7SIII. It’s a 15.3MP sensor with a Quad Bayer design that might have a 61MP mode that is capable of 4K/60p and has an HDR mode. The 61MP Quad Bayer sensor design will not allow for 8k because of how Quad Bayer works but will it will provide additional resolution and color data at roughly 4.8k.
The sensor captures in 12-bit but will likely store it as 10-bit in-camera. For stills the sensor is 14-bit with a lot of dynamic range. The datasheet also hinds at the analog to digital converter being 14-bit or even 16-bit. There is also a 3840 x 2160 90fps mode, a letterbox 3840 x 1346 mode at 120fps and even a 2k 540fps mode at 2394 x 355.
The sensor is 61MP so Sony could do some interesting trickery to make this a great low light and stills camera and there might even be some 8k modes that would have limited use, but it seems clear that this senor is designed for killer 4k that is above and beyond anything else out there if real. The sensor is also likely CDAF over PDAF, which makes sense if image quality is more important than autofocus performance.



Holiday Savings/Green Monday
B&H Photo Holiday Savings
Adorama Holiday Savings

Amazon is currently offering 15% back on various products including Sony cameras. You can find a list here.
Camera Bodies
Sony a9 (Save $500):
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Lens Deals
E-Mount Lens Deals
Mitakon Zhongyi Speedmaster 35mm f/0.95 Mark II Save $150
Sigma E-mount Lenses
Zeiss E-mount Lenses
Venus Optics Laowa 9mm f/2.8 Zero-D Save $50
Accessory Deals
Lexar Memory Cards
Memory Card Savings
Power Banks
General Deals
Deal Zone
Featured Deals
Mac Book Pro Savings save up to$1,500
Apple Holiday Savings save up to $500

Software Deals
Adobe Creative Cloud 12 Month Subscription Save $240
Luminar 4 & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2020 NEW
Photolemur
FE Lenses
Sony Distagon T* FE 35mm f/1.4 ZA (Save $100):
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Sony Sonnar T* FE 35mm f/2.8 ZA (Save $50):
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Sony Zeiss Planar T* 5omm f/1.4 (Save $100):
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Sony 50mm FE f/1.8 (Save $50):
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Sony FE 50mm f/2.8 Macro (Save $50):
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Sony Zeiss Sonnar T* FE 55mm f/1.8 (Save $100):
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Sony FE 85mm f/1.8 (Save $50):
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Sony FE 90mm f/2.8 Macro G OSS (Save $100):
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Sony Zeiss Vario-Tessar T* FE 16-35mm f/4 ZA OSS (Save $100):
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Sony Zeiss Vario-Tessar T* FE 24-70mm f/4 ZA OSS (Save $100):
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Sony FE PZ 28-135mm f/4 G OSS (Save $100):
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NEX Lenses
Sony 20mm f/2.8 Alpha E-mount (Save $50):
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Sony E 10-18mm f/4 OSS (Save $100):
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Sony Zeiss Vario-Tessar T* E 16-70mm f/4 ZA OSS (Save $100):
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Sony E 18-200mm f/3.5-6.3 OSS LE (Save $50):
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Zeiss Batis and Loxia Savings:
Zeiss Batis 135mm (Save $204): B&H Photo/Amazon/Adorama
Zeiss Batis 18mm (Save $240): B&H Photo/Amazon/Adorama
Zeiss Batis 25mm (Save $349): B&H Photo/Amazon/Adorama
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Voigtlander Heliar-Hyper Wide 10mm f/5.6 ASPH (Save $100):
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Voigtlander Super Wide-Heliar 15mm f/4.5 ASPH III (Save $50):
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Voigtlander 21mm f/1.4 FE (Save $100):
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Voigtlander Color-Skopar 21mm f/3.5 ASPH (Save $100):
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Voigtlander Nokton 35mm f/1.4 FE (Save $200):
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Voigtlander Nokton 40mm f/1.2 FE (Save $150):
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Voigtlander Nokton 50mm f/1.2 FE (Save $100):
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Voigtlander MACRO APO-LANTHAR 65mm f/2 ASPH (Save $50):
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Voigtlander MACRO APO-LANTHAR 110mm f/2.5 (Save $100):
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Sigma Savings
Sigma MC-11(Save $100): B&H Photo / Amazon / Adorama
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple iMac Pro: B&H Photo / Adorama
New Apple MBP: B&H Photo / Adorama
MacBook Pro (Savings still available): B&H Photo
Software Deals
Luminar 4 & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2020
Photolemur
Picktorial

Laowa Savings can be found at VenusOptic or at B&H Photo.
DPRTV uploaded their best and worst of video today and it is much better than last year’s video, but still not quite as entertaining as their older Camera Store TV bit. I largely agree with their findings and I think many of you will too, but the GFX100 was robbed. So watch above for the show and read below for the findings:
Best Lenses
Most Improved
Best Hybrid Camera of 2019
Best Camera of 2019
Above I mention that Fujifilm was robbed and even Jordan agrees it should have been the GFX100. If you do not take price into consideration the GFX100 is a no brainer and it is the first camera that has caused me to basically liquidate my Sony kit. I will likely buy more Sony cameras when the a7SIII comes out if it lives up to the hype, but until then the GFX100 will handle almost 100% of my needs. In my estimation, Fujifilm and Sony are the future of photography and videography and everyone else is just trying to catch up.
Sony a7 News, Rumors, and Collaboration
Sony a7 Owners Group
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If you’re looking for tough reliable SD card storage Sony’s new SF-M Tough SD Cards are now available everywhere and are even slightly discounted.
Sony 256GB SF-M: B&H Photo / Amazon / Adorama
Sony 128GB SF-M: B&H Photo / Amazon / Adorama
Sony 64GB SF-M: B&H Photo / Amazon / Adorama