Sigma Announces World’s First 20-200mm 10x Zoom Lens for Full-Frame Mirrorless Cameras

By Louis Ferreira | Published: September 9, 2025


Sigma 20-200mm F3.5-6.3 DG | Contemporary: B&H Photo / Amazon

Sigma Announces World’s First 20-200mm 10x Zoom Lens for Full-Frame Mirrorless Cameras
Ronkonkoma, NY, September 9, 2025 – Sigma Corporation of America, the US subsidiary of Sigma Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan), is pleased to introduce the Sigma 20-200mm F3.5-6.3 DG | Contemporary lens for full-frame mirrorless cameras, available in late September 2025. It is the world’s first 10x zoom lens to begin with an ultra-wide 20mm focal length designed for full-frame mirrorless.

The Sigma 20-200mm F3.5-6.3 DG | Contemporary is a unique all-in-one zoom lens covering ultra-wide to telephoto in a single compact lens. Given its compact size, it’s rare to have a focal range that allows the photographer to shoot quickly and easily between expansive landscapes and establishing scenes, to close-up details or action shots. This lens’s 20mm starting range is much wider than the average high-power zoom lens, and is a feat of engineering weighing in at only 550 grams* in a 4.5 inch body. Ideal for travel photography and everyday documentation of life’s moments, this lens is the perfect all-around lens for any photographer.

* Measurements are for L mount.

A maximum magnification ratio of 1:2 is achieved at a focal range of 28mm to 85mm. At 28mm, one can capture a broad background to emphasize depth, while at 85mm the background can be blurred extensively for a clean look. Even at the telephoto end of 200mm, a magnification ratio of 1:3.3 still enables close-up shooting.

Swift, accurate autofocus is driven by Sigma’s HLA (High-response Linear Actuator) motor, allowing for fast subject acquisition and tracking.

The optical design, which properly positions four aspherical lenses, one FLD glass element, and three SLD glass elements, combined with an internal mechanism that precisely maintains each zoom group, enables high performance across the entire zoom range despite the high zoom ratio. Aberrations are thoroughly corrected, and flare and ghosting are kept to a minimum.

The Sigma 20-200mm F3.5-6.3 DG | Contemporary lens will be available in late September at authorized Sigma dealers in the US for Sony E-mount and L-Mount for a retail price of $999 USD. Read More »

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Sigma Announces 35mm F1.2 DG II | Art Lens, a New and Improved Successor to its High-Performance Prime

By Louis Ferreira | Published: September 9, 2025


Sigma 35mm F1.2 DG II | Art: B&H Photo / Amazon / Adorama

Sigma Announces 35mm F1.2 DG II | Art Lens, a New and Improved Successor to its High-Performance Prime
Ronkonkoma, NY, September 9, 2025 – Sigma Corporation of America, the US subsidiary of Sigma Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan), is pleased to introduce the Sigma 35mm F1.2 DG II | Art lens for full-frame mirrorless cameras, available in late September 2025. It is designed as the successor to the Sigma 35mm F1.2 DG DN | Art released in 2019, and follows in the footsteps of the ultra-fast, high-performance 50mm F1.2 DG DN | Art lens released last year.

The Sigma 35mm F1.2 DG II | Art, evolving from the original 35mm F1.2 and answering the need for a more compact lens to pair with mirrorless cameras, now features a much smaller footprint, comparable in size to the 35mm F1.4 DG DN | Art. Autofocusing performance has been upgraded, and overall optical quality has also been improved. With its bright F1.2 aperture, the lens is ideal for nightscape photography in addition to portraiture, landscapes, street photography, and many other genres that embrace the 35mm focal length.

Thorough correction of axial chromatic aberration and sagittal coma flare contributes not only to the sharpness of the image plane, but also to the bokeh effect. The lens delivers beautiful bokeh without color fringing, double-line bokeh, or any other irregularities from its maximum aperture. The 11-blade rounded diaphragm maintains a circular bokeh shape even when the aperture is stopped down.

As a result of the optical and mechanical design incorporating the latest technology, the new 35mm F1.2 DG II | Art is significantly smaller and lighter than the previous model. The filter diameter has been reduced by two sizes from 82mm to 72mm; the overall length of the lens has been shortened by approximately 20%, and the weight has been reduced by approximately 30%.

Additionally, focusing performance surpasses that of the previous model by adopting a floating focus configuration that moves two focus groups independently. Adopting the dual HLA (High-response Linear Actuator) system, this lens has two focus groups that are each driven with individual linear motors. The floating focus system also minimizes focus breathing, making the lens suitable for video recording.

The Sigma 35mm F1.2 DG II | Art lens will be available in late September at authorized Sigma dealers in the US for Sony E-mount and L-Mount for a retail price of $1,549 USD. Read More »

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Sigma Announces World’s First Autofocus 135mm F1.4 Prime Lens for Full-Frame Mirrorless Cameras

By Louis Ferreira | Published: September 9, 2025


Sigma 135mm F1.4 DG | Art: B&H Photo / Amazon / Adorama

Sigma Announces World’s First Autofocus 135mm F1.4 Prime Lens for Full-Frame Mirrorless Cameras
Ronkonkoma, NY, September 9, 2025 – Sigma Corporation of America, the US subsidiary of Sigma Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan), is pleased to introduce the Sigma 135mm F1.4 DG | Art lens for full-frame mirrorless cameras, available in late September 2025. It is the world’s first autofocus 135mm F1.4 prime lens designed for full-frame mirrorless.

The Sigma 135mm F1.4 DG | Art is a large-aperture, medium telephoto lens with uncompromising resolution for a crystal-clear image and exceptional bokeh for a smooth, blurred background. As the longest focal length prime lens in the Art F1.4 series for full-frame mirrorless cameras, this lens is ideal for professional photographers specializing in wedding and fashion portraiture, and for photographers aiming to produce portraits of the highest overall quality. The fast F1.4 aperture is designed to create exceptionally smooth, beautiful bokeh, while the 135mm focal length will provide an immersive sense of depth. This compression effect, characteristic of telephoto lenses, enhances the composition by helping the subject stand out against the background, making this lens ideal for portrait photographers aiming to take their work to the next level.

Swift, accurate autofocus is driven by Sigma’s HLA (High-response Linear Actuator) motor, allowing for fast subject acquisition and tracking. Several features support a variety of shooting styles, such as an intuitive de-clickable aperture ring, and customizable AFL buttons located on the side and top of the lens.

Outstanding edge-to-edge resolution is achieved, even at maximum aperture, by adopting an optical design of 17 elements in 13 groups, including 4 FLD and 2 aspherical glass elements. Aberrations are thoroughly corrected, and flare and ghosting are kept to a minimum.

Build quality is exceptional, as is characteristic of the Sigma Art line. The lens features a gasketed mounting surface, water and oil-repellent coating on the front element, and an overall dust and splash-resistant structure that helps maintain lens performance in challenging environments.

The Sigma 135mm F1.4 DG | Art lens will be available in late September at authorized Sigma dealers in the US for Sony E-mount and L-Mount for a retail price of $1,899 USD. Read More »

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Sigma Announces Pricing and Availability of First Lens in New AF Cine Line: 28-45mm T2 FF

By Louis Ferreira | Published: September 9, 2025


Sigma AF Cine Line 28-45mm T2 FF: B&H Photo / Amazon / Adorama

Sigma Announces Pricing and Availability of First Lens in New AF Cine Line: 28-45mm T2 FF
Ronkonkoma, NY, September 9, 2025 – Sigma Corporation of America, the US subsidiary of Sigma Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan), is pleased to introduce the Sigma AF Cine Line 28-45mm T2 FF, the first lens in the AF Cine Line and first Sigma Cine lens to feature autofocus capabilities.

Based on the optical formula of the 28-45mm F1.8 DG DN | Art lens, the 28-45mm T2 FF is designed to support full-frame camera sensors with completely redesigned electrical and mechanical parts to provide the focus and aperture drive features required for use with cinema cameras. In addition, the appearance and build quality are representative of a premium cinema lens, with exceptional dust- and splash-resistant performance for use in varied environments.

Similar to the 28-45mm F1.8 DG DN | Art, the autofocus of the 28-45mm T2 FF is driven by a High-response Linear Actuator (HLA) motor. For manual focus operation, this lens features a focus ring with a distance scale and fixed rotation range. It is compatible with DMF (Direct Manual Focus) and AF Assist on Sony E-mount, as well as the AF+MF function on L-Mount.

Weighing in at 960g*, the 28-45mm T2 FF is only 60g heavier than the 28-45mm F1.8 DG DN | Art, and both lenses are the same length. The 28-45mm T2 FF is also compatible with 82mm front filters, as well as commercially available matte boxes with the addition of the optional clamp-on ring (sold separately).

The Sigma AF Cine 28-45mm T2 FF lens will be available in early November at authorized Sigma Cine Lens dealers in the US for Sony E-mount and L-Mount for a retail price of $3,399 USD. Read More »

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LK Samyang to Unveil Second Co-Developed Zoom Lens with Schneider-Kreuznach – AF 24-60mm F2.8 FE at IBC 2025

By Louis Ferreira | Published: September 8, 2025

Schneider-Kreuznach AF 24-60mm F2.8 FE (Coming Soon):
B&H Photo / Amazon

LK Samyang to Unveil Second Co-Developed Zoom Lens with Schneider-Kreuznach – AF 24-60mm F2.8 FE at IBC 2025
5th IBC Participation Marks Strengthened Compact High-Performance Zoom Lineup

Seoul, 12 September 2025 – LK Samyang, formerly known as Samyang Optics, is Korea’s only optical company that designs, manufactures, and markets interchangeable lenses under its own brand. With over 50 years of Korean optical heritage, LK Samyang has built a trusted reputation for delivering innovative and high-quality lenses worldwide.

Alongside its photographic lens business, the company also operates XEEN, a dedicated cinema lens brand that celebrates its 10th anniversary this year. Together, the two brands embody the vision:

“LK Samyang & XEEN – Trusted Technology, Empowering Creators Worldwide.”

At IBC 2025 in Amsterdam (September 12–16), one of the world’s leading exhibitions for broadcasting and film equipment, LK Samyang will officially unveil its latest innovation: the AF 24-60mm F2.8 FE. Co-developed with Germany’s renowned optical manufacturer Schneider-Kreuznach, this release marks the company’s second collaborative zoom lens and highlights LK Samyang’s 5th participation at IBC, demonstrating its commitment to advancing optical solutions for photographers and creators worldwide.

Earlier this year, LK Samyang and Schneider-Kreuznach launched the AF 14-24mm F2.8 FE, the world’s first front-filter-compatible super-wide zoom lens for Sony E mount, which gained strong global recognition. Building on this success, the new AF 24-60mm F2.8 FE extends the lineup to the standard zoom range, offering uncompromised optical quality in a compact and lightweight design tailored for both photography and video creation.

Key Features of AF 24-60mm F2.8 FE

  • Versatile Standard Zoom: Covers the essential 24–60mm range
  • Constant F2.8 Aperture: Delivers exceptional low-light performance and creative depth of field
  • Compact & Lightweight: Designed for portability without sacrificing professional performance
  • Creator-Centric Design: Perfect for photography, videography, vlogging, and versatile content creation

Together with the AF 14-24mm F2.8 FE, the new AF 24-60mm F2.8 FE embodies LK Samyang’s philosophy of delivering “Compact High-Performance Zooms,” completing a strengthened zoom lens lineup that empowers photographers and creators to explore new perspectives and storytelling possibilities.

Mr. Piet Thiele, Head of Photo / Cine at Schneider-Kreuznach, stated:
“

At the beginning of the year, we laid the successful foundation for our partnership with LK Samyang with the AF 14-24mm F2.8 FE. With the new AF 24-60mm F2.8 FE, we are now following up quickly on our collaboration and taking the next step: a versatile zoom lens that gives creative minds even more freedom to realize their ideas and discover new perspectives.”

Mr. Bonwook Koo, CEO of LK Samyang, commented:

“The AF 24-60mm F2.8 FE is the second zoom lens co-developed with Schneider-Kreuznach and represents a significant milestone in completing our zoom lens portfolio. By combining over 50 years of optical expertise with the proven experience from our collaboration with Schneider, we continue to deliver innovative solutions that inspire creators worldwide. We are proud to present this lens at our 5th IBC participation and look forward to the excitement it will bring.”

The AF 24-60mm F2.8 FE will be officially unveiled on September 12, 2025 at IBC Amsterdam, and will be made available to global markets following the exhibition.

via photorumors

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Sony Savings Sunday

By Louis Ferreira | Published: September 7, 2025


Savings extended until September 14th

Sony A1 (Save $500):
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Sony a7RV (Save $400):
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Sony a7RIV (Save $400):
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Sony a7RIIIa ( Save $150):
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Sony a7IV (Save $300):
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Sony a7CR (Save $200):
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Sony a7CII (Save $200):
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Sony a7SIII (Save $300):
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Sony a6600 (Save $200):
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Sony FX30 (Save $200):
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Lenses
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Sony 24-105mm Save $200:
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Sony FE 70-200mm f/2.8 Save $100:
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Sony FE 24-240mm f/3.5-6.3 OSS Save $100:
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Sony 200-600mm FE Save $100:
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Sony FE 14mm f/1.8 GM Save $100:
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Sony 35mm f/1.4 GM Save $100:
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Sony FE 50mm f/1.2 GM Save $100:
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Sony Zeiss Sonnar T* FE 55mm f/1.8 Save $100:
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Sony FE 50mm f/2.5 G Save $50:
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Sony FE 90mm f/2.8 Macro G OSS Save $100:
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Sony E 11mm f/1.8 Save $50:
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Sony E 16-55mm F2.8 G Save $100:
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Sony E 35mm f/1.8 OSS Save $50:
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Sony E 70-350mm f/4.5-6.3 G OSS Save $100:
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Sony E PZ 10-20mm F4.0 G OSS Save $100:
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Sony E PZ 18-105mm f/4 G OSS Save $100:
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