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via FujiAddict
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TTARTISAN 14mm f/2.8 ASPH.: Amazon / B&H Photo
The TTARTISAN 14mm f/2.8 ASPH. was just announced, and it is now available on Amazon.



Sigma 200mm f/2 DG OS Sports: B&H Photo / Amazon / Adorama
Apology regarding the supply status of the Sigma 200mm F2 DG OS | Sports
Thank you for your continued patronage of Sigma products.
We have received more orders than we anticipated for the Sigma 200mm F2 DG OS | Sports lens, scheduled for release on Thursday, September 4, 2025, and production is unable to keep up with demand. As a result, some customers may experience delays in receiving their products. We apologize for any inconvenience this may cause to our customers and other parties who have been waiting for the product. We are currently working hard to ensure production is completed, so please be patient and wait a little longer.
We appreciate your continued patronage of our company and our products.
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ZY Optics Mitakon 55mm f/2.8 1-5X Macro For Sony:
B&H Photo / Amazon / Adorama
ZY Optics announced a new Mitakon 55mm f/2.8 1-5X macro lens for full-frame and medium format cameras (Sony FE, Canon RF, Canon EF, Nikon Z, L-mount, Nikon F, Fujifilm GFX, Fujifilm X, Hasselblad XCD).
Key Features:
Sample photos:


Versatile 1-5X Magnification Power
The Mitakon 55mm f/2.8 1-5X Macro offers a dynamic magnification range from life-size 1X to an astonishing 5X, enabling photographers to explore everything from delicate macro subjects like insects and flowers to near-microscopic textures. This versatility makes it an ideal tool for professionals and macro enthusiasts alike, unlocking a world of creative possibilities.
Razor-Sharp, True-to-Life Realism Image Quality
Crafted with a sophisticated 13-element in 8-group optical design, the lens incorporates advanced elements to minimize chromatic aberrations, delivering razor-sharp images with vibrant, true-to-life colors. Whether at 1X or 5X magnification, every detail is rendered with stunning clarity, meeting the demands of high-resolution full-frame and medium format sensors without vignetting.

Unrivalled Lens-to-Subject Space
The Mitakon 55mm f/2.8 1-5X Macro sets a new standard with its extended working distance, offering 150mm at 1X magnification and 65mm at 5X. Compared to competitors like the Laowa 25mm f/2.8 2.5-5X (45mm at 2.5X, 40mm at 5X) and Canon MP-E 65mm f/2.8 (100mm at 1X, 41mm at 5X), this lens provides greater flexibility for lighting and composition, making it ideal for intricate macro setups.
Robust and User-Friendly Design
Built with a durable all-metal housing, the lens features a detachable Arca Swiss lens support for stable setups, a ø58mm filter thread for creative versatility, and an integrated front LED light to enhance subject illumination, ensuring photographers can focus on their craft with ease.

Broad Compatibility
Seamlessly compatible with a wide range of camera systems, including Sony E, Canon RF, Canon EF, Nikon Z, Nikon F, Fujifilm GFX, Fujifilm X, L Mount, and Hasselblad XCD, this lens delivers edge-to-edge clarity across full-frame and medium format sensors, making it a versatile choice for photographers across different camera systems.
Pricing and Availability
The Mitakon 55mm f/2.8 1-5X Macro is priced at an accessible USD 399.
Lens | Mitakon 55mm f/2.8 1-5X Macro |
Focal Length | 55mm |
Aperture | f/2.8 |
Format Compatibility | Full Frame (Cover Medium Format, No Vignetting) |
Magnification | 1- 5X |
Angle of View | 1X: 13.7° | 5X: 5.6° |
Min. Focusing Distance | 1X: 279mm | 5X: 272mm |
Min. Working Distance | 1X: 150mm | 2X: 97mm | 3X: 79mm | 4X: 71mm | 5X: 65mm |
Elements / Groups | 13 Elements in 8 Groups |
Diaphragm Blades | 9 |
Focusing System | Manual Focus |
Filter Thread | ø 58mm |
Dimensions | 1X: ø 67mm*87mm | 5X: ø 67mm*162mm |
Weight | 690g |
Mount Options | Sony E, Canon RF, Canon EF, Nikon Z, Nikon F, Fujifilm GFX, Fujifilm X, L Mount, Hasselblad XCD |

Viltrox is teasing an announcement for the end of August that is likely the Viltrox AF 56mm f/1.2 Pro that we have known about for a bit. The Viltrox 56mm f/1.2 Pro will be for Fuji X, Sony E, and Nikon Z mounts.

There is also a new rumor that Viltrox will announce a new ultra-wide-angle autofocus lens that could also be announced by the end of August, but if it is not we will hear about it before the end of 2025. The lens is expected to be wider than the new Sigma 12mm f/1.4.
Viltrox lenses can be found on B&H Photo and Amazon

Sony a7RV B&H Photo / Amazon / Moment / Adorama
Sony a7RV firmware 3.01 was released, and it “improves the operational stability of the camera.”
Download ILCE-7RM5 System Software (Firmware) Update Ver. 3.01 Here
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