New Sony 50mm f/1.4 GM Coming Soon SEL50F14GM


Sony Planar T* FE 50mm f/1.4 ZA: B&H Photo / Amazon / Adorama
Sony FE 50mm f/1.2 GM: Moment / B&H Photo / Amazon / Adorama

Sony has had a great 50mm f/1.4 lens for a while with Zeiss branding in addition to the 50mm f/1.2, but it seems that Sony plans to release a 50mm f/1.4 GM lens in the near future.

Information on Sony’s new standard single focus lens “FE 50mm F1.4 GM (SEL50F14GM)” has leaked on the Internet.

  • If there is no mistake, Sony seems to announce “SEL50F14GM” in the near future・Interchangeable lens for full size・Probably FE 50m F1.4 GM

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via digicame-info

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New Sigma 50mm f/1.4 DG DN|Art


There are reports of a new Sigma 50mm f/1.4 DG DN|Art lens for L mount that should also be available for E-mount.

The specs for the L-mount version of the Sigma “50mm F1.4 DG DN|Art” have been posted on an overseas website.

Sigma 50mm F1.4 DG DN|Art

  • Lens construction: 14 elements in 11 groups
  • Shortest shooting distance: 45cm
  • Maximum magnification: 1:6.8
  • Number of aperture blades: 11 (circular aperture)
  • Filter diameter: 72mm
  • Size: 78.2 x 109.5mm (L mount)
  • Weight: 670g
  • Lens hood: LH782-02
  • Lens cap: LCF-72 III

via 5ch, asobinet

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Sony FE 20-70mm f/4 G Preorders Started


Sony FE 20-70mm f/4 G: B&H Photo / Amazon / Adorama

The Sony FE 20-70mm f/4 G  was announced yesterday, and you can read the full coverage here.

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Sony FE 20-70mm f/4 G Launch Coverage

Sony FE 20-70mm f/4 G: B&H Photo / Amazon / Adorama

Sony FE 20-70mm f/4 G Press Release

Sony FE 300mm f/2.8 G Development Press Release

Reviews/Previews/Hands-on/etc…

Test Videos

Videos Reviews/Previews/Hands-on/etc…

Read More »

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G-Master™ large-aperture telephoto lens with focal length of 300mm F2.8 is under development


G-Master™ large-aperture telephoto lens with focal length of 300mm F2.8 is under development
Commercialization in early 2024

Sony is planning to commercialize the large-aperture telephoto lens G Master™ “FE 300mm F2.8 GM OSS” with a focal length of 300mm F2.8 as a 35mm full-frame compatible α™ (Alpha™) E-mount lens in early 2024. We are developing

The FE 400mm F2.8 GM OSS and FE 600mm F4 GM OSS, which have already been released as large-aperture super-telephoto lenses, have achieved high resolution and AF performance as well as a light weight. Highly rated by active photographers.

In response to further requests from front-line photographers, we are currently developing a large-aperture telephoto fixed focal length lens with a focal length of 300mm and an open F value of 2.8 as the G Master. This lens meets the shooting needs of sports, news reports, and events that require capturing dynamic and decisive moments in high-quality photos and videos. A large-aperture telephoto fixed focal length lens frequently used by professionals, it achieves the outstanding resolution performance unique to the Premium Lens Series G Master and natural and beautiful bokeh rendering that enhances the subject.

Sony will continue to expand the range of attractive lenses for mirrorless interchangeable-lens cameras, responding to the creativity of a wide range of creators, including professionals, and expanding the possibilities of video expression.

*The details of the specifications of this product are undecided.
*“Sony” and “Sony”, product names, service names and logo marks used in this press release are registered trademarks or trademarks of Sony Group Inc. or its affiliates. Other product names, service names, company names or logo marks are trademarks, registered trademarks or trade names of their respective companies.

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Sony Electronics Introduces New Standard Zoom with Launch of the Ultra-Wide FE 20-70mm F4 G Lens


Sony FE 20-70mm f/4 G: B&H Photo / Amazon / Adorama

New Addition to Sony’s E-mount G Lens Line-Up Offers Versatile Zoom Range, Outstanding Image Quality, and Supreme Autofocus Performance
SAN DIEGO, CA – Jan. 17, 2023 –Sony Electronics is redefining its standard zoom category of lenses with the introduction of the full-frame E-mount 20-70mm F4 G (model: SEL2070G) that boasts a versatile zoom range, a remarkably compact and lightweight form-factor, and a constant F4 aperture throughout the zoom range. With impressive Sony G LensTM image quality, high speed accuracy and tracking autofocus (AF), and a smart design for maximum mobility and operability, this new lens is designed for a wide range of creators. The FE 20-70mm F4 G is the perfect choice for a variety of content capturing scenarios including vlogging, video production, portraits, and landscapes.

“The FE 20-70mm F4 G is our 71st E-mount lens and is redefining the standard zoom in our G Lens category to meet the needs to today’s content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Having tools that creators can utilize to create both still and video content is ever more important. The FE 20-70mm F4 G ranges from 20mm to 70mm in a compact form-factor – this is an excellent lens option for hybrid content creators and those seeking versatility in a standard zoom.” Read More »

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