Sony Electronics Releases Two New Alpha 7C Series Cameras

Sony a7CR:
B&H Photo / Amazon / Adorama
Sony a7CII:
B&H Photo / Amazon / Adorama

Sony Electronics Releases Two New Alpha 7C Series Cameras
including the Alpha 7C R with 61MPi High-Resolution Sensor and the Alpha 7C II with the latest still image and video performance

SAN DIEGO, Aug. 29, 2023 /PRNewswire/ — Today, Sony Electronics announces the release of two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the Alpha 7C II (model ILCE- 7CM2) and Alpha 7C R (model ILCE-7CR). The Alpha 7C II is equipped with a full-frame image sensor with approximately 33.0 effective megapixels and features the latest still image and video functions and performance in a compact and lightweight design (approximately 4.88 in wide x 2.8 in high x 2.5 in deep and weighs approximately 18.1 oz.) It is the second-generation version of the Alpha7 C, which is celebrated for its combination of performance and features in a compact size, perfect for a wide range of shooting scenarios such as travel and street photography.

The Alpha 7C R is a new compact full-frame interchangeable lens camera, boasting the high-resolution and rich gradation performance of a full-size image sensor with approximately 61.0 effective megapixels, the same sensor found in the Alpha 7R V, into a compact and lightweight body (similar size and weight as the Alpha 7C IIii , approximately 18.2 oz). In addition to daily snapshots, it easily realizes high-quality image capture in a wide variety of settings, such as portrait, wildlife, and landscape photography, meeting the expectations of creative work with mobility.

Both models are equipped with the same AI-processing unit and BIONZ XR® processors found in Sony’s newest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700. Real-time Recognition AF recognizes a wide variety of subjects with high accuracy, and 5-axis in-body mage stabilization provides a 7.0 stepiv shooting advantage when capturing stills. In terms of video performance, both models support high-quality 4:2:2 10-bit video recording up to 4K60piii, and both models support Sony’s acclaimed S-Cinetone™ color science for rich cinematic video. In addition, they have Active Mode in-body image stabilization, AI-based auto-framing, digital-audio interface support, and other features that support high-quality video shooting.

“At Sony, we’re committed to continually raising the bar and elevating standards for content creators. With the introduction of the Alpha 7C II and Alpha 7C R models, we’re offering an innovative solution that serves creators in both photography and videography. This fresh addition to their toolkit ensures top-tier imagery and visual performance across our state-of-the-art imaging devices. By fusing advanced technology with user-friendly design, we’re empowering content creators to realize their artistic vision like never before,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics.

As the demand for sending and sharing captured content on social media networks has increased, more creators are looking for a combination of compact size and high imaging performance in mirrorless interchangeable lens cameras. With the introduction of the Alpha 7C II and Alpha 7C R, which achieve high mobility and high-quality image expression in a compact size, Sony responds to the wide range of image expressions sought by creators. Read More »

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Brightin Star 9mm f/5.6 and 35mm f/0.95 Coming Soon

Xingyao Optical will announce two new lenses soon:

  • Brightin Star 9mm f/5.6 full-frame ultra-wide-angle (not fisheye) for E/Z/R/L mount
  • Brightin Star 35mm f/0.95 lens for E/XF/M43/Z/EF-M/RF-S mount (announcement on September 6th)

Brightin Star lenses are sold on Amazon

via Photorumors, FujiAddict

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Sony Savings Sunday Mini


Tamron Lenses
Tamron 17-28mm f/2.8 Di III RXD FE Save $100:
B&H Photo /  Amazon / Adorama
Tamron 70-180mm f/2.8 Di III RXD FE Save $100:
B&H Photo / Amazon / Adorama

Tamron 20mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama

Sigma Lenses
Sigma 100-400mm f/5-6.3 DG DN OS Save $50:
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SIGMA 28-70mm f/2.8 DG DN Contemporary Save $150:
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Sigma 14-24mm f/2.8 DG DN Art Save $80:
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Sigma 16mm F1.4 DC DN | Contemporary Save $69
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Sigma 30mm F1.4 DC DN | Contemporary Save $60
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Sigma 56mm F1.4 DC DN | Contemporary Save $99
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Sigma 85mm f/1.4 DG DN Art Save $200:
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Voigtlander Lenses
Voigtlander Super Wide-Heliar 15mm f/4.5 ASPH III (Save $100):
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Voigtlander 21mm f/1.4 FE (Save $200):
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Voigtlander Nokton 35mm f/1.4 FE (Save $200):
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Voigtlander Nokton 40mm f/1.2 FE (Save $350):
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Voigtlander Nokton 50mm f/1.2 FE (Save $200):
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Voigtlander APO-LANTHAR 35mm f/2 (Save $200):
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Voigtlander MACRO APO-LANTHAR 110mm f/2.5 (Save $200):
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Other Deals
Memory Card Savings
Power Banks

Battery Banks
Anker PowerCore Speed 20000 PD
PowerCore+26800 PD
other more affordable options

New Apple M2: B&H Photo / Amazon / Adorama
New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple iMac Pro: B&H Photo / Adorama
New Apple MBP: B&H Photo / Adorama
MacBook Pro (Savings still available): B&H Photo

Limited-time iPad Pro Savings
iPad Pro Bundles: B&H Photo

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2023
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

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Tamron’s CEO To Resign Over Misappropriation Of Expenses


It seems Tamron has been doing a bit too well because the CEO was just caught by a whistle-blower misappropriating funds. As a result, Shiro Ajisaka has submitted his letter of resignation and Shogo Sakuraba will be taking over.

Notice Concerning Change (Resignation) of Representative Director and Director (PDF)

The Company has received a request from former Representative Director and President Shiro Ajisaka (hereinafter referred to as “Mr. Ajisaka”) that he would like to resign as Representative Director and Director as of today. We hereby announce that the Board of Directors has resolved to change the representative director as follows.

  • On July 9, 2023, a whistleblower report was sent to the external contact point of the whistleblowing system operated by the Company, stating that Ms. Ajisaka had accompanied a third party woman on a business trip and used the company’s expenses for personal use. With this as an opportunity, the Audit & Supervisory Board Members and Outside Directors of the Company have investigated the facts.
  • As a result, Ms. Ajisaka ate and drank at a specific restaurant where the above third-party woman was involved multiple times a month for at least the past five years, and caused the Company to bear the costs (hereinafter referred to as the “Matter”). ) was discovered.
  • In response to the occurrence of this incident, Mr. Ajisaka requested that he resign as representative director and director as of today. is.
  • The Company takes the occurrence of this matter extremely seriously, and at the meeting of the Board of Directors held today, an investigative committee (hereinafter referred to as the “special We have also resolved to establish an investigative committee” and to conduct a thorough fact-finding investigation on this matter.
  • The Company will fully cooperate with the investigation by the Special Investigation Committee and proceed with the investigation as soon as possible. In addition, if there are matters that should be disclosed during the investigation by the Special Investigation Committee, we will promptly announce them, and we will promptly notify you of the investigation results by the Special Investigation Committee as soon as we receive the investigation report. is.

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Tamron 17-28mm f/2.8 Di III RXD FE:
B&H Photo /  Amazon / Adorama
Tamron 20-40mm F/2.8 Di III VXD:
B&H Photo / Amazon / Adorama
Tamron 28-75mm f/2.8 Di III VXD G2 FE:
B&H Photo / Amazon / Adorama
Tamron 50mm 17-50mm F/4 Di III VXD:
B&H Photo

Tamron 35-150mm f/2-2.8 Di III VXD:
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III RXD FE:
B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD FE:
B&H Photo / Amazon / Adorama

Tamron 20mm F/2.8 Di III OSD M1:2(Model F050):
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2(Model F051):
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2(Model F053):
B&H Photo / Amazon / Adorama

via asobinet

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Viltrox 27mm f/1.2 Pro For E-mount Listed on Amazon But Hasn’t Launched Yet


The Viltrox 27mm f/1.2 Pro is listed on Amazon, but unavailable at this time. It was announced and released first on X-mount and by all accounts, it is a great lens. There should be an announcement about the lens on E-mount in the months to come considering there is already a listing.

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Tamron 17-50mm F/4 Di III VXD (Model A068) Development Announced


Tamron 17-50mm F/4 Di III VXD: B&H Photo

[Development announcement] The world’s first* wide-angle zoom lens for Sony E mount covering 17mm to 50mm 17-50mm F/4 Di III VXD (Model A068)
Tamron Co., Ltd. (President: Shogo Sakuraba, Headquarters: Saitama City), a comprehensive optical equipment manufacturer, has released the 17-50mm F/4 Di III VXD, a wide-angle zoom lens for Sony E-mount compatible with 35mm full-size mirrorless interchangeable-lens cameras. (Model A068)” (hereinafter referred to as 17-50mm F4).

Product name17-50mm F/4 Di III VXD (Model A068)
Sony E-mount (35mm full-frame compatible)
release dateScheduled to be released around autumn 2023
Suggested retail priceto be decided

* Among Sony E-mount zoom lenses for full-frame mirrorless cameras. (As of July 2023, researched by Tamron)

Product Summary
The 17-50mm F4 is a wide-angle zoom lens that covers a wide range of focal lengths, from 17mm in the ultra-wide-angle range to 50mm in the standard range. It achieves high definition throughout the zoom range, and draws clearly to the periphery of the screen. The AF drive employs a silent and agile linear motor focus mechanism VXD (Voice-coil eXtreme-torque Drive) to achieve high-speed, high-precision AF. In addition, with the adoption of an inner zoom mechanism, the length does not change when zooming, making it easy to maintain balance even when mounted on a gimbal, making it ideal for video recording as well as still photography. With a minimum focus distance of 0.19m at the wide-angle end and 0.3m at the telephoto end, the close-up capability allows you to get as close to your subject as possible, allowing you to capture unique shots in a variety of shooting situations.
With this highly mobile and convenient camera, you can shoot a wide variety of shots, whether still or video, from dynamic landscapes to snapshots, without having to change lenses.

Product features

  1. F4 wide-angle zoom lens that covers from ultra-wide-angle to standard range
  2. High optical performance that captures even the finest details across the entire zoom range
  3. Easy-to-handle size and easy-to-balance inner zoom
  4. AF that is most suitable for still image, video shooting
  5. Incredible close-up photography capabilities that expand the range of expression
  6. Realizing high convenience and operability
  7. Compatible with TAMRON Lens Utility TM to expand the possibilities of photography and video shooting
  8. Simple drip-proof structure and antifouling coat that supports comfortable shooting
  9. Filter diameter φ67mm standardized for full-frame mirrorless series

*As this is a product under development, specifications, appearance, performance, etc. are subject to change without notice.

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